Artstation 101: A Full Guide to Selling AI Art

Raw & Real Still17
11 Jun 202312:01

TLDRIn this video, the creator shares their experience selling AI-generated art on ArtStation, a community-driven platform for artists. They discuss the platform's features, including the gallery, shop, portfolio, and job sections. The creator outlines their strategy for success, which involves analyzing the market, creating high-quality content, and utilizing various sections of ArtStation to increase visibility and sales. Despite a slow start, they achieved earnings in the latter half of the month, emphasizing the importance of patience and consistent content creation.

Takeaways

  • 🎨 The ArtStation is not just a platform for selling art, but a whole community and ecosystem for artists to communicate, share, build portfolios, and sell their digital art.
  • 🖼️ ArtStation is distinguished from stock image sites like Adobe Stock and main platforms like Etsy or Redbubble, offering a different approach to selling art with long-term benefits for real digital artists.
  • 📈 The speaker emphasizes the importance of strategy and understanding the platform, as ArtStation does not guarantee instant or quick sales but can yield higher returns in the long run.
  • 🌐 The platform is divided into main sections: Gallery, Shop, Portfolio, and Jobs, each serving a specific purpose for artists and buyers.
  • 🛍️ The Shop section is further divided into Marketplace and Prints, allowing artists to sell various types of digital products and physical prints.
  • 🔍 To succeed on ArtStation, artists should analyze the marketplace, understand what sells, and create high-quality, themed collections of images.
  • 🎨 The speaker's strategy includes creating a compelling cover design for image collections, generating titles, descriptions, and tags, and managing all links through marketing tools.
  • 📱 The speaker recommends using the Portfolio section to showcase new work and attract potential customers to digital products, utilizing tags and descriptions effectively.
  • 📊 The speaker shares personal results, highlighting that while earnings may be modest initially, consistent effort and content creation can lead to growth in sales and visibility.
  • 🔗 External PR on social media platforms like Pinterest can significantly increase visibility and drive traffic to the artist's ArtStation profile and products.
  • 💡 The speaker encourages artists to be patient, post content regularly, and engage with trends and collections to build a successful presence on ArtStation.

Q & A

  • What is the main topic of the video?

    -The main topic of the video is the creator's personal experience selling AI art on ArtStation, including the platform's features, sales strategy, content generation, and the results of their efforts.

  • What are some key features of ArtStation mentioned in the video?

    -Key features of ArtStation mentioned include the Gallery, Shop, Portfolio, and Jobs sections, as well as the ability to build a personal profile and connect with a community of artists and buyers.

  • How does ArtStation differ from stock image sites like Adobe Stock?

    -ArtStation is not just a platform for selling art but also a community where artists can communicate, share their work, build portfolios, and sell digital art. Unlike stock image sites, it does not focus on instant and quick sales but rather on building long-term value for digital artists.

  • What is the creator's strategy for selling AI art on ArtStation?

    -The creator's strategy involves analyzing best-sellers, understanding customer preferences, creating high-quality image collections on specific themes, designing attractive covers, and effectively using ArtStation's features such as the portfolio and marketing through social media platforms like Pinterest.

  • How did the creator optimize their ArtStation portfolio?

    -The creator optimized their portfolio by uploading works from new collections, attaching product links, writing clear descriptions, and using tags to make the images easily discoverable by potential buyers.

  • What was the creator's earnings from ArtStation in one month?

    -The creator earned a total of $18.62 from ArtStation in one month, mostly from the marketplace section, with no sales from prints.

  • How did the creator's sales change after ArtStation's multi-promotion sales event?

    -After the multi-promotion sales event, the creator's sales and product views increased significantly, with most of the earnings coming in the last two weeks of the month.

  • What advice does the creator give to new sellers on ArtStation?

    -The creator advises new sellers to be patient, as they may not see quick sales or results, and to consistently maintain and develop their portfolio, track trends, and create interesting collections of images and prints.

  • How does the creator plan to continue their relationship with ArtStation?

    -The creator plans to continue posting weekly content, maintaining their portfolio, and tracking trends on ArtStation, as they are interested in its potential for long-term value and community engagement.

  • What additional platforms does the creator use for promoting their work?

    -In addition to ArtStation, the creator uses social media platforms like Pinterest for promoting their work and driving traffic to their collections.

  • How can viewers support the creator's work?

    -Viewers can support the creator by liking and subscribing to their YouTube channel, following their social media accounts, and sending donations through platforms like Buy Me a Coffee.

Outlines

00:00

🎨 Introduction to Selling AI Art on ArtStation

The speaker, still17, introduces their experience as a musician, producer, and part-time designer. They discuss the interest generated from their previous video about selling digital AI art and express readiness to share their journey, strategies, tips, and tricks on ArtStation. The speaker emphasizes the community aspect of ArtStation, highlighting its difference from stock image sites and print-on-demand platforms. They outline the main sections of ArtStation, including the Gallery, Shop, Portfolio, and Jobs, and encourage viewers to subscribe and like the video for more content on design and AI.

05:00

🚀 Developing a Sales Strategy on ArtStation

In this section, the speaker shares their strategy for selling AI art on ArtStation without investing in advertising. They discuss analyzing best-sellers, creating high-quality image collections, and using a charger PC and manager for title descriptions and tags. The importance of cover design for the collection is emphasized, with a focus on making it stand out and be clear to customers. The speaker explains the process of uploading the collection to ArtStation, setting prices, and choosing the appropriate marketplace. They also discuss the significance of the Portfolio section for increasing visibility and driving sales.

10:02

📈 Results and Insights from Selling on ArtStation

The speaker reflects on their first month of selling on ArtStation, highlighting the initial lack of sales and views, which changed after a multi-promotion sales event. They made $18.62 in 17 days, primarily from the marketplace, with no sales from prints. The speaker acknowledges that while the earnings are modest, they are satisfied with the growth and plan to continue posting weekly content to develop their portfolio and track trends. They also share their excitement about setting up the YouTube Partner program and a Buy Me A Coffee account, inviting viewers to support their channel.

Mindmap

Keywords

💡Digital AI Art

Digital AI Art refers to the creation of artistic works using artificial intelligence software or algorithms. In the context of the video, the speaker discusses their experience selling AI-generated digital art on the ArtStation platform, highlighting the unique characteristics and appeal of such artworks to potential buyers.

💡ArtStation

ArtStation is an online platform that serves as a community and marketplace for artists to showcase their portfolios, sell their digital art, and connect with other creative professionals. In the video, the speaker shares their personal experience using ArtStation to sell AI-generated art, emphasizing its role as a comprehensive ecosystem for artists.

💡Sales Strategy

A sales strategy outlines the methods and tactics used to promote and sell products or services. In the video, the speaker details their sales strategy for selling AI art on ArtStation, which includes market analysis, content creation, product pricing, and promotional efforts on social media platforms.

💡Portfolio

A portfolio is a collection of an artist's work that showcases their skills, style, and accomplishments. In the context of the video, the speaker emphasizes the importance of having a well-curated portfolio on ArtStation to attract potential buyers and increase visibility for their digital AI art.

💡Market Analysis

Market analysis involves researching and evaluating the dynamics of a specific market to understand consumer behavior, trends, and competition. In the video, the speaker conducted market analysis on ArtStation to identify popular products and tailor their own offerings accordingly.

💡Content Creation

Content creation refers to the process of producing and sharing original content, such as images, videos, or text, to engage and attract an audience. In the video, the speaker discusses generating high-quality image collections for their AI art, which is a crucial part of their content creation process on ArtStation.

💡Social Media Marketing

Social media marketing involves using social media platforms to promote products or services, engage with customers, and increase brand awareness. In the video, the speaker leverages social media platforms like Pinterest to attract new subscribers and customers to their ArtStation profile and products.

💡Licenses

Licenses in the context of digital art sales refer to the legal permissions granted to customers for using the digital products they purchase. In the video, the speaker sets different types of licenses with varying conditions of use and prices for their digital AI art collections.

💡Prints

Prints in the context of the video refer to the physical reproductions of digital art that artists can sell on platforms like ArtStation. The speaker discusses the process of selling prints of their digital AI art through the Prints section of ArtStation, which handles the printing, packaging, and shipping for the artists.

💡Community

A community in the context of the video refers to a group of individuals who share common interests, in this case, the creation and appreciation of digital art. The speaker highlights ArtStation as not just a marketplace but a community where artists can communicate, share their work, and build their portfolios.

Highlights

The speaker shares their experience selling AI art on ArtStation, a platform for artists to sell and showcase their work.

ArtStation is not just an online platform for selling art but also a community where artists can communicate, share, and build their portfolios.

The speaker emphasizes that ArtStation is different from stock image sites like Adobe Stock and main platforms like Etsy or Redbubble, offering long-term benefits for real digital artists.

ArtStation has several main sections: Gallery, Shop, Portfolio, and Jobs, each serving a unique purpose for artists.

The speaker's sales strategy involves analyzing the market, creating high-quality image collections, and using various features of ArtStation for marketing and sales.

The speaker's personal experience includes being a musician, producer, and part-time designer with over eight years in the field.

The speaker provides a detailed guide on how to upload and sell digital products on ArtStation, including creating a cover design and setting product prices.

The speaker's strategy also involves using social media platforms like Pinterest for external PR and attracting new subscribers and customers.

ArtStation's Shop section is divided into two stores: Marketplace and Prints, offering different selling options for artists.

The speaker's results show that they earned $18.62 in one month from selling AI art on ArtStation, highlighting the importance of patience and consistency.

The speaker's success on ArtStation was achieved through a combination of posting new content weekly, managing their portfolio, and optimizing their presence on the platform.

The speaker encourages viewers to consider selling their AI art on ArtStation and shares their account information for further engagement.

The speaker's video serves as a guide for artists interested in starting their freelance journey on ArtStation and maximizing their potential earnings.

The speaker's strategy for success on ArtStation includes understanding the platform's features, creating a clear marketing plan, and engaging with the community.

The speaker's experience demonstrates the potential for growth and earning on ArtStation, even with modest initial sales.

The speaker concludes by expressing their intention to continue posting content on ArtStation and developing their portfolio despite the small sales.