Game Changing Metaverse & AI The Worlds's Biggest Brands Are Choosing Vatom For Web3 - Eric Pulier
TLDREric Pulier, founder of Vatom, discusses the dissolution of boundaries between the physical and digital worlds. He emphasizes the importance of enhancing reality and not just replacing it. Vatom's platform integrates with existing systems and introduces new ways of communication, creating a powerful tool for human interaction. Pulier highlights the success of a PepsiCo campaign, which leveraged Vatom's technology to engage customers in a unique, community-driven experience, resulting in significant cost savings and a direct relationship with their audience.
Takeaways
- 🌐 Eric Pulier, founder of Vatom, discusses the dissolution of boundaries between the physical and digital worlds to enhance our reality, not replace it.
- 💡 Traditional engagement models are considered outdated, with Vatom offering a new platform for advertising, marketing, and loyalty integration.
- 📈 Vatom aims to provide a zero-party data scenario where customers willingly share their preferences, desires, and data, leading to more ethical and value-driven interactions.
- 🎨 The 'Fredo' example with PepsiCo illustrates how Vatom facilitated customer engagement through a unique, blockchain-based communal art project during the FIFA World Cup.
- 🔗 Vatom's platform is designed to be enterprise-class, secure, scalable, and ready to integrate with existing systems, extending the communication infrastructure into new realms.
- 🌟 The metaverse is explained as an extension of our current experiences, allowing for better communication and connection with others, rather than isolating us in virtual spaces.
- 🚀 Web3 platforms like Vatom aim to empower individuals and companies with more personalized experiences and direct relationships, enhancing societal interactions positively.
- 💥 The success of the PepsiCo campaign, 'Pass the Ball', demonstrates the potential of Vatom's platform to create meaningful, lasting connections with consumers and gather valuable, directly addressable user data.
- 📊 The 'Pass the Ball' campaign resulted in unprecedented engagement metrics, with high percentages of participants sharing the experience and returning daily to interact with the platform.
- 🔑 Vatom's approach to web3 emphasizes the importance of identity, personal data ownership, and community governance, promising a more decentralized and user-centric internet experience.
Q & A
What is the primary goal of Eric Pulier's company Vatom?
-The primary goal of Vatom is to dissolve the boundaries between the physical and digital worlds, enhancing real-world experiences through digital innovations. Vatom aims to enable organizations to better connect with their customers, employees, and stakeholders by offering a Web3 SaaS engagement platform that integrates seamlessly with existing systems.
How does Vatom propose to transform traditional engagement with customers?
-Vatom suggests moving beyond traditional advertising and marketing by creating a zero-party data environment where customers willingly share their preferences. This approach is intended to make interactions more personal and aligned with the values of the organization, turning traditional engagement into a more effective, loyalty-driven model.
What unique feature did the Fredo campaign incorporate for engagement?
-The Fredo campaign, in collaboration with PepsiCo during the 2022 FIFA World Cup, used Vatom's platform to allow customers to take selfies that were minted on a golden hexagon, then joined together in a communal art project on a massive soccer ball. This innovative use of digital assets and blockchain technology created a unique, memorable marketing experience.
What does Eric Pulier mean by 'zero-party situation' in customer engagement?
-A 'zero-party situation' refers to a scenario where customers are so pleased and engaged with a company that they freely share their personal preferences and desires. This helps the company tailor its offerings more effectively, fostering a more positive and direct relationship with its users.
What are the seven pillars Eric Pulier mentioned, and how do they relate to Vatom's capabilities?
-Although the transcript does not list all seven pillars specifically, Pulier refers to the comprehensive integration of various Web3 functionalities like wallets, metaverse spaces, NFTs, and NFT marketplaces into a single, unified platform. Vatom aims to offer all these services in one place to simplify user experience and increase efficiency.
How does Vatom address the issue of user identity in the digital world?
-Vatom addresses user identity by allowing individuals to maintain control over their digital presence and data. They promote the use of a Web3 wallet that supports a decentralized identity, enabling users to manage their personal information across different platforms securely and consistently.
What potential does Eric Pulier see in blockchain for enhancing real-life experiences?
-Pulier sees blockchain as a tool to create digital permanence and authenticity, enhancing real-life experiences by enabling users to create and participate in digital projects that have long-lasting impact and value, much like the communal art project involving soccer fans during the FIFA World Cup.
What advantages does Pulier believe the metaverse offers over traditional web and telecommunication tools?
-Pulier believes the metaverse offers a more immersive, interactive platform that enhances the way people communicate and connect online. Unlike traditional web and telecommunication tools that often provide only information, the metaverse allows for richer social interactions and experiences, making digital spaces feel more like physical places.
How does Vatom ensure the security and scalability of its platform?
-Vatom ensures security and scalability by offering an enterprise-class engagement platform designed to integrate with existing web systems securely. This makes it scalable and capable of supporting large-scale corporate needs while protecting user data and interactions.
What is the significance of user-generated content (UGC) in Vatom's approach to digital engagement?
-UGC is central to Vatom's approach as it empowers users to create content that resonates with their personal experiences and interests, facilitating deeper engagement. By leveraging UGC, Vatom enables brands to foster stronger connections and community among their users, enhancing loyalty and participation.
Outlines
🚀 Introduction to the Future of Engagement: Eric Pulier's Vision
Eric Pulier, founder of Vatom, introduces the concept of dissolving boundaries between the physical and digital world to enhance human interaction. He emphasizes the death of traditional engagement, highlighting the need for a new approach that aligns with an organization's values. The discussion includes the 'Fredo' example, which demonstrates how to engage customers in a powerful way, obtaining zero-party data at a fraction of the cost. The focus is on creating better human interactions and building a platform that others can use to create use cases.
🌐 Explaining Vatom and the Concept of Web 3
In this paragraph, the explanation of Vatom is provided, emphasizing its role in connecting people better with each other and enhancing the opportunities for brands to engage with their audiences. The seven pillars of web 3 platforms are introduced, emphasizing the need for a seamless integration of various components like wallets, metaverses, NFTs, and analytics. The discussion also touches on the misconceptions around the metaverse and how it should be about enhancing human communication rather than creating a separate virtual world.
📱 The Evolution of Communication and the Metaverse
The paragraph discusses the evolution of communication from the telephone to the internet and now to the concept of the metaverse. It explains how the metaverse is like a 'fancy telephone' for the web, allowing for immersive experiences and better connection among humans. The potential of the metaverse in education and communication is highlighted, emphasizing the need for a better, more social web experience. The paragraph also addresses the misconceptions about the metaverse and the importance of device independence in virtual spaces.
🌟 The Impact of Web 2 and the Emergence of Web 3
This paragraph addresses the issues with Web 2, such as the concentration of power and the negative impacts on free speech, data ownership, and revenue models. It discusses the potential of Web 3 to decentralize power, allowing individuals to own their data and identities. The shift from web 2 to web 3 is presented as an opportunity to correct the issues of the previous generation and to create a more ethical and value-driven approach to online interactions and business.
🛠️ The Fredo Example: Engaging Customers in a New Way
The 'Fredo' example with PepsiCo is highlighted as a pioneering case study of customer engagement using web 3 technology. The campaign involved users scanning a QR code, taking a selfie, and engaging in a communal art project that resulted in a digital soccer ball made up of user-generated golden hexagons. The campaign's success is measured by its high engagement rates, the creation of a lasting digital artifact, and the establishment of a direct relationship with customers. The example showcases the potential of web 3 for brands to connect with their audience in a more meaningful and cost-effective way.
🎯 PepsiCo's Web 3 Campaign: Measuring Success
The success of PepsiCo's web 3 campaign is detailed, highlighting the significant increase in directly addressable users and the cost-effectiveness of customer acquisition. The campaign's innovative approach allowed PepsiCo to establish a true relationship of value with their customers, focusing on a lifetime of engagement rather than a single campaign. The paragraph emphasizes the potential of web 3 platforms like Vatom to deliver better business outcomes and the importance of owning one's digital identity.
Mindmap
Keywords
💡Metaverse
💡Vatom
💡Web3
💡Zero-Party Data
💡Blockchain
💡Digital Engagement
💡Communal Art Project
💡Customer Acquisition Cost
💡Decentralization
💡Virtual Objects
Highlights
Eric Pulier, founder of Vatom, discusses the dissolution of boundaries between the physical and digital world to enhance our reality.
Vatom aims to reach people in a way that aligns with their values, combining advertising, marketing, and loyalty into one.
The traditional engagement model is considered dead, with a focus on zero-party data and customer satisfaction.
Vatom enables brands to connect better with their audiences, enhancing the lives of consumers.
Eric Pulier has founded 16 companies and raised over $1 billion in capital, with various exits including mergers, acquisitions, IPOs, and ICOs.
Vatom is the web3 infrastructure and engagement platform of choice for major brands like Google, PepsiCo, and iHeart media.
The Vatom platform is enterprise-class and can integrate with existing web 2 systems or pre-web systems.
Vatom's approach is to build the best platform that others can use to build their own use cases.
The metaverse is explained as a tool to extend our experiences and communicate better with each other.
Web 3 promises to address issues of free speech and personal data ownership, decentralizing power from central authorities.
The Fredo example with Pepsi demonstrates how Vatom engaged customers in a unique way, creating a communal art project with a digital twist.
The PepsiCo campaign with Vatom resulted in more directly addressable users than they had earned Twitter followers in the previous 13 years.
Vatom's platform allows for the creation of digital objects that are programmable and can react, providing a new canvas for human imagination.
The metaverse is not just about wearing goggles and being in a virtual room; it's about enhancing our human interactions and relationships.
Vatom's success with PepsiCo shows the potential for web 3 platforms to deliver better business outcomes and customer engagement.
The future of virtual spaces is about device independence and the ability to integrate digital information with our physical lives seamlessly.
Web 3 is about evolving the internet to a more decentralized system where individuals have more control over their identity and data.
The Vatom platform exemplifies the potential of web 3 to transform traditional advertising and marketing into more interactive and value-driven experiences.