YOUTUBE MONETIZATION EXPLAINED: Everything you need to know about becoming monetized on YouTube

Cathrin Manning
15 Oct 201912:37

TLDRThis video delves into the intricacies of YouTube monetization, outlining the requirements for eligibility, such as having 1,000 subscribers and 4,000 watch hours within the last year. It also explains the review process, the importance of adhering to YouTube's policies, and the role of Google AdSense in receiving payments. The creator shares insights on ad placements, revenue generation, and common misconceptions, offering a comprehensive guide for aspiring YouTube partners.

Takeaways

  • ๐Ÿ“ˆ To be monetized on YouTube, one must meet five requirements including having a Google AdSense account, living in a country where the YouTube Partner Program exists, and abiding by YouTube's policies.
  • ๐ŸŽฏ The two main eligibility criteria for monetization are reaching 1,000 subscribers and 4,000 watch hours within the last 12 months, which must be from public videos on the channel.
  • ๐Ÿ” The 4,000 watch hours must be accumulated within a rolling 12-month period from the current date, not a fixed calendar year.
  • ๐Ÿ“Š Once the eligibility criteria are met, the channel goes under review for monetization. YouTube does not notify users when their channel is under review; they must check their YouTube Creator Studio settings.
  • ๐Ÿ’Œ Approval for monetization is communicated via email, and if a channel is denied, it's usually due to non-compliance with YouTube's policies such as copyright infringement.
  • ๐Ÿš€ Once monetized, YouTube automatically adds ads to all eligible videos, but manual adjustments can be made for popular videos longer than 10 minutes to optimize ad placement.
  • ๐Ÿ’ฐ Revenue analytics on YouTube are delayed by 48 hours, whereas other analytics are delayed by 24 hours.
  • ๐Ÿ’ณ Ad revenue from YouTube does not appear in the Google AdSense account until two weeks after the month has ended, and payment is issued once the $100 threshold is met.
  • ๐Ÿ”— It is recommended to start the AdSense setup process before being approved for the YouTube Partner Program to expedite payment processing.
  • ๐ŸŽฅ Videos do not need to be over 10 minutes long to be monetized, but longer videos can have mid-roll ads in addition to the standard pre-roll and end-screen ads.
  • ๐Ÿ‘€ Monetization does not apply to views accumulated before a channel is officially monetized, and earnings vary greatly depending on the channel, video, and cost per mille (CPM) rates.

Q & A

  • What is the primary focus of the video?

    -The primary focus of the video is to discuss the process of YouTube monetization, including the requirements for monetization, the review process, and tips for new YouTube partners.

  • What are the five requirements for monetization on YouTube?

    -The five requirements for monetization on YouTube are having a Google AdSense account, living in a country where the YouTube Partner Program exists, abiding by YouTube's policies and terms and conditions, reaching 1,000 subscribers, and achieving 4,000 watch hours within the last 12 months.

  • How does the 4,000 watch hours requirement work?

    -The 4,000 watch hours requirement must be accumulated within the last 12 months from the date of the current video. It does not reset annually and is based on public watch hours of videos on the creator's channel.

  • What happens if you reach the monetization guidelines before hitting 1,000 subscribers?

    -If you reach the watch hour requirement before hitting 1,000 subscribers, those watch hours will still count towards the guidelines as long as they are within the last 365 days.

  • How is the review process conducted by YouTube?

    -The review process by YouTube is not explicitly notified to the creator. Creators must check their monetization settings in YouTube Creator Studio to see if they are under review. Once approved, they receive an email notification.

  • What should a YouTube creator do after getting monetized?

    -After getting monetized, a creator should review and adjust their ad settings, manually add ads to popular videos if they are over 10 minutes long, and ensure their Google AdSense account is properly set up for payment.

  • How long is the delay in seeing revenue analytics on YouTube?

    -Revenue analytics are delayed by 48 hours on YouTube Creator Studio. Other analytics are delayed by 24 hours.

  • When does the money from YouTube ads hit the Google AdSense account?

    -The money from YouTube ads hits the Google AdSense account two weeks after the month has closed, and the payout is made on the 21st of the following month.

  • What is the payment threshold on Google AdSense for YouTube creators?

    -The payment threshold on Google AdSense for YouTube creators is $100. Creators must earn at least this amount to receive a payout, which is done via direct deposit on the 21st of the month following the month of earnings.

  • Do YouTube creators get paid for views they received before monetization?

    -No, creators do not get paid for views they received before monetization because ads were not present on their videos during that time.

  • Can YouTube creators choose the type of ads that appear on their videos?

    -Creators can choose the type of ads (e.g., skippable or non-skippable) but not the specific content of the ads. YouTube automatically selects ad content based on various factors.

  • Is it necessary to have a long video to make money on YouTube?

    -While longer videos (over 10 minutes) can perform better and allow for mid-roll ads, it is not a requirement for monetization. Ads can appear at the beginning and end of any video, but mid-roll ads are only allowed in videos longer than 10 minutes.

Outlines

00:00

๐Ÿ“ˆ Understanding YouTube Monetization

This paragraph discusses the process of monetizing a YouTube channel, including the requirements for eligibility such as having a Google AdSense account, residing in a country where the YouTube Partner Program is available, and adhering to YouTube's policies. It also covers the specific thresholds of 1,000 subscribers and 4,000 watch hours within the last 12 months. The speaker shares their personal experience and the common questions they received about the monetization process.

05:01

๐Ÿ’ฐ YouTube Monetization Review and Earnings

The speaker delves into the review process once a channel meets the monetization criteria, explaining the lack of immediate notification and the need to check the YouTube Creator Studio for updates. They discuss what happens after approval, including the automatic addition of ads to videos and the initial lack of revenue data. The paragraph also covers the delay in revenue analytics, the connection between YouTube and Google AdSense, and the importance of having a properly set up AdSense account to receive payments.

10:02

๐Ÿ” Frequently Asked Questions about YouTube Monetization

This section addresses common queries about YouTube monetization, such as whether pre-monetized views contribute to earnings, the variability of earnings per video, the selection of ad types, and the duration of the monetization review process. The speaker clarifies that there is no set timeline for the review and emphasizes that meeting the guidelines is not restricted to the first year of a channel's existence. They also explain the minimum video length for mid-roll ads and encourage creators to aim for longer videos for better performance.

Mindmap

Keywords

๐Ÿ’กYouTube Monetization

YouTube Monetization refers to the process of earning revenue from a YouTube channel by allowing ads to run on the videos. In the video, the creator discusses the requirements and steps to become eligible for the YouTube Partner Program, which is the platform's monetization program.

๐Ÿ’กYouTube Partner Program

The YouTube Partner Program (YPP) is an initiative by YouTube that allows content creators to earn money from their videos through the display of advertisements. To be accepted into the program, creators must meet certain requirements set by YouTube, including subscriber count and watch hours.

๐Ÿ’กGoogle AdSense

Google AdSense is a platform that allows publishers in the Google Network to serve advertising content and earn revenue on their online content. For YouTubers, AdSense is essential as it is the medium through which they receive their earnings from the YouTube Partner Program.

๐Ÿ’กSubscribers

Subscribers on YouTube are users who choose to follow a channel to receive updates on new content. Having a certain number of subscribers is one of the criteria for a YouTube channel to be eligible for monetization through the YouTube Partner Program.

๐Ÿ’กWatch Hours

Watch hours on YouTube refer to the total amount of time that viewers have spent watching videos on a channel. This metric is another key requirement for channels looking to become eligible for the YouTube Partner Program.

๐Ÿ’กReview Process

The review process on YouTube is the period during which the platform assesses a channel's eligibility for the YouTube Partner Program based on the set criteria. This process is initiated once a channel meets the subscriber and watch hour requirements.

๐Ÿ’กAds

Ads, or advertisements, are promotional messages or content that appear on YouTube videos, allowing creators to earn revenue through the YouTube Partner Program. There are different types of ads, such as skippable and non-skippable ads, that can be placed on videos.

๐Ÿ’กRevenue Analytics

Revenue analytics refers to the data and statistics related to the earnings from a YouTube channel. This includes information on how much money is being made from ads and other monetization methods.

๐Ÿ’กPayment Threshold

The payment threshold is the minimum amount of money that a YouTube creator must earn before they can receive a payout from their AdSense account. This is a requirement set by the platform to process payments.

๐Ÿ’กContent Policies

Content policies are the guidelines and rules set by YouTube that all creators must follow to ensure their content is appropriate and does not violate any terms of service. Adhering to these policies is crucial for a channel's eligibility for monetization.

๐Ÿ’กCPM

CPM, or Cost Per Mille, is a metric used in advertising to express the cost per thousand views of an ad. It is an important factor in determining the potential earnings from a YouTube channel, as different channels and videos can have varying CPM rates.

Highlights

The video discusses the process of YouTube monetization and addresses common questions and concerns from content creators.

The speaker shares their personal experience of getting monetized on YouTube and the performance of their related video.

Monetization on YouTube is not automatic and requires meeting specific criteria, such as having a Google AdSense account and living in a country where the YouTube Partner Program is available.

YouTube channels must adhere to YouTube's policies and terms of service to be eligible for monetization.

The two main requirements for monetization are reaching 1,000 subscribers and 4,000 watch hours within the last 12 months.

Watch hours only count for public videos on the channel, and live stream hours that are not made public do not contribute towards the requirement.

The review process for monetization is not explicitly notified to creators; they must check their YouTube Creator Studio for updates.

Once approved for monetization, YouTube automatically adds ads to videos, but creators can manually adjust ad placements for longer videos.

Revenue analytics are delayed by 48 hours in the YouTube Creator Studio, unlike other analytics which are delayed by 24 hours.

Payment from YouTube is made through Google AdSense, and it is crucial to have an active and properly set up AdSense account linked to the YouTube channel.

YouTube earnings are transferred to AdSense two weeks after the month of earnings, and the payment is issued on the 21st of the following month.

A minimum payment threshold of $100 on AdSense is required for creators to receive their earnings.

Creators cannot request payment at any time; they must reach the $100 threshold and wait for the automatic payout on the 21st of the month.

Creators do not get paid for views received on their videos before they were officially monetized.

The amount of money made per video varies greatly depending on the channel, the content, and the cost per thousand views (CPM).

Creators can choose the type of ads that appear on their videos, such as skippable or non-skippable, but cannot select specific ad content.

The review process for monetization can take anywhere from a few days to several months, and there is no predictable timeline.

Creators are advised to start the AdSense process before being reviewed for monetization to expedite the payment process.

There is no requirement to hit the monetization guidelines within the first year of being on YouTube; the 4,000 watch hours must be within the last 365 days.

Videos do not need to be over 10 minutes long to be monetized, but longer videos allow for additional ad placements.