YouTube Monetization Explained: Get Monetized and Make Money With YouTube Partner Program (2024)

Aksh Verma
21 Apr 202111:40

TLDRThis video script offers a comprehensive guide to the YouTube Partner Programme, detailing its benefits, requirements for joining, and various monetization strategies. It emphasizes the importance of meeting the subscriber and watch time thresholds, setting up an AdSense account, and maintaining channel integrity to avoid rejection. The video also outlines methods to earn revenue, including video advertising, merchandise sales, channel memberships, and Superchat/Superstickers, highlighting the need to optimize content for viewer engagement and monetization.

Takeaways

  • 📌 The YouTube Partner Programme is designed for content creators who wish to monetize their channels and become partners with YouTube.
  • 💰 Creators can earn money through the programme by having ads run on their videos, with YouTube taking a 45% cut and the creator receiving 55% of the ad revenue.
  • 🆘 Joining the programme requires meeting specific criteria: a minimum of 1,000 subscribers and 4,000 hours of organic watch time on the channel.
  • 🔗 Having an AdSense account is mandatory for monetization, which can be created during the application process if not already owned.
  • 🚫 Channels with a clear and consistent main theme and high-quality, non-spam content are more likely to be approved for monetization.
  • 📈 YouTube manually reviews the most viewed videos and the channel's main theme to ensure content quality and relevance.
  • 🏠 Address verification through a PIN sent by Google AdSense is necessary for payment release, which happens after earning $10 in the AdSense account.
  • 💵 Payments are released to the bank account only once the AdSense account balance reaches a minimum threshold of $100.
  • 🎥 Monetization options include video advertising, merchandise sales, channel memberships, and Superchat and Superstickers during live streams.
  • 🛍️ Merchandise sales allow creators to sell branded items like T-shirts and hoodies, often in collaboration with provided platforms for a share of the profits.
  • 🎉 Channel memberships offer subscribers exclusive benefits such as special emojis, access to member-only content, and a sense of community, with creators earning a monthly fee.

Q & A

  • What is the YouTube Partner Programme?

    -The YouTube Partner Programme is a program by YouTube for content creators who wish to earn money through their channel. It allows creators to monetize their content by running ads on their videos, selling merchandise, offering channel memberships, and receiving Superchat and Superstickers during live streams.

  • How can a creator join the YouTube Partner Programme?

    -To join the YouTube Partner Programme, a creator must meet certain requirements: having at least 1,000 subscribers and 4,000 hours of organic watch time on their channel. Additionally, they must have an active AdSense account.

  • What are the benefits of joining the YouTube Partner Programme?

    -Joining the YouTube Partner Programme provides creators with multiple benefits, including the ability to earn revenue through video ads, sell merchandise, offer channel memberships, and receive Superchat and Superstickers. Creators can also get direct support from YouTube through live chat.

  • How does the revenue sharing work in the YouTube Partner Programme?

    -In the YouTube Partner Programme, creators earn a 45% share of the ad revenue generated from the ads displayed on their videos. YouTube retains the remaining 55% to cover the costs of providing the platform and support services.

  • What are the different types of ads that can appear on a monetized YouTube video?

    -Monetized YouTube videos can feature various types of ads, including display ads, overlay ads, sponsored cards, skippable video ads, non-skippable video ads, pre-roll ads, mid-roll ads, and post-video ads.

  • How can a creator verify their address for AdSense payments?

    -To receive AdSense payments, a creator needs to verify their address by receiving a PIN sent by Google. The PIN is mailed to the address registered with AdSense and typically arrives within 2 to 3 weeks after the creator has earned $10.

  • What is the minimum threshold for AdSense payments to be released to a creator's bank account?

    -The minimum payment threshold for AdSense to release funds to a creator's bank account is $100. Payments are not released if the balance is below this amount, even if it's just a few cents short.

  • How can a YouTube channel earn money through merchandise sales?

    -A YouTube channel can earn money through merchandise sales by listing products such as T-shirts, hoodies, etc., on their website or through the merchandise tab on YouTube. Creators can collaborate with third-party stores and earn a share of the sales.

  • What benefits do channel members receive in a YouTube Partner Programme?

    -Channel members receive various benefits, including access to exclusive content, a special badge next to their comments, and the ability to use custom emojis. Creators can offer different membership tiers with various price points and corresponding benefits.

  • How does Superchat and Superstickers work in the YouTube Partner Programme?

    -Superchat and Superstickers are ways for viewers to support creators during live chats by paying for their messages or stickers to be highlighted. Creators receive the payment for these, minus YouTube's share, which helps support the platform and its services.

  • How can a creator check their earnings from video advertising?

    -A creator can check their earnings from video advertising by going to the YouTube Studio, clicking on the Analytics tab of the specific video, and reviewing the estimated revenue section. This will show the ad revenue generated from that video and break it down by ad type.

  • What should a creator consider before applying for the YouTube Partner Programme?

    -Before applying, a creator should ensure their channel has a consistent main theme, genuine and non-spammy content, organic watch time, and correct metadata such as titles, descriptions, and tags. They should also avoid using bots or buying traffic to maintain authenticity and comply with YouTube's policies.

Outlines

00:00

📌 Introduction to YouTube Monetization

This paragraph introduces the topic of YouTube monetization, also known as the YouTube Partner Program. It explains that the video will cover everything related to the program, including how to join, benefits of joining, and ways to earn money after channel approval. The speaker also encourages viewers to like and subscribe to support their channel.

05:01

📈 Requirements and Process for Joining the YouTube Partner Program

In this paragraph, the speaker discusses the requirements for joining the YouTube Partner Program, which include having at least 1,000 subscribers and 4,000 hours of organic watch time on the channel. It also mentions the need for an Adsense account and provides tips on how to ensure the channel is in good standing before applying, such as maintaining a main theme, ensuring genuine views, and using correct metadata.

10:03

💰 Monetization Options and Earnings After Joining the Program

The speaker explains the various ways to earn money through the YouTube Partner Program after the channel is monetized. This includes video advertising, merchandise sales, channel memberships, and Superchat/Superstickers. The paragraph details the process of enabling video monetization, the types of ads that can be shown, and how to track earnings through YouTube Analytics. It also touches on the minimum thresholds for receiving payments from Adsense.

🎥 Additional Earnings and Member Benefits

This paragraph further explores the benefits of the YouTube Partner Program, focusing on channel memberships and the perks they offer to members, such as exclusive content and special badges. It also discusses the fourth method of earning, which includes Superchat and Superstickers, highlighting how these features can boost engagement and revenue during live streams.

Mindmap

Keywords

💡YouTube Monetization

YouTube Monetization refers to the process of earning revenue from a YouTube channel by partnering with YouTube and allowing ads to run on the uploaded videos. In the video, it's the primary focus, explaining how creators can become eligible for the YouTube Partner Programme and start earning money through various ad formats and other monetization features.

💡YouTube Partner Programme

The YouTube Partner Programme is an initiative by YouTube that allows content creators to earn money from their videos by becoming partners with the platform. It is the central theme of the video, detailing the benefits, requirements, and steps to join the program, as well as the different ways to earn revenue once accepted.

💡Subscribers

Subscribers are individuals who choose to follow a YouTube channel to receive updates and notifications about new content. In the context of the video, having at least 1000 subscribers is one of the key requirements for a channel to be eligible for the YouTube Partner Programme and monetization.

💡Watch Time

Watch Time refers to the total amount of time that viewers spend watching videos on a YouTube channel. It is a critical metric for YouTube's algorithm and a requirement for the YouTube Partner Programme, with a minimum of 4000 hours of organic watch time needed for eligibility.

💡Adsense Account

An Adsense account is a Google account that allows content creators to earn money by placing ads on their content, such as YouTube videos. It is essential for YouTube channels looking to monetize, as it is the platform through which creators receive their ad revenue payments.

💡Monetization Tab

The Monetization Tab is a section within the YouTube Studio that provides creators with tools and information related to monetizing their content. It is where creators can apply for the YouTube Partner Programme, manage their ad settings, and view earnings reports.

💡Content Guidelines

Content Guidelines are the rules and standards set by YouTube to ensure that the content uploaded by creators is appropriate and follows community standards. Adhering to these guidelines is crucial for channels seeking monetization, as violating them can lead to disapproval or demonetization.

💡Traffic Sources

Traffic Sources refer to the various channels through which viewers discover and watch YouTube videos. This includes direct visits to the channel page, browsing YouTube's features, or clicking on links from external websites. Genuine traffic sources are important for a channel's credibility and monetization eligibility.

💡Metadata

Metadata is the information associated with a video that provides context and aids in discovery, such as titles, descriptions, and tags. Proper metadata is crucial for search optimization and viewer engagement, and it is one of the aspects that YouTube checks during the monetization review process.

💡Channel Memberships

Channel Memberships is a feature of the YouTube Partner Programme that allows creators to offer exclusive benefits to their subscribers in exchange for a monthly fee. This provides an additional revenue stream for creators beyond ad revenue.

💡Superchat and Superstickers

Superchat and Superstickers are interactive features available to creators during live chats on YouTube. Viewers can pay to have their messages or stickers highlighted, making them stand out in the chat stream. This provides another way for creators to earn money through viewer engagement.

Highlights

Introduction to YouTube Monetization and Partner Program

Eligibility criteria for joining the YouTube Partner Program

Monetization benefits and earning potential for creators

How YouTube ads work and revenue sharing with creators

Requirements for YouTube Partner Program: 1000 subscribers and 4000 watch hours

The importance of having an AdSense account for monetization

Review process and what YouTube looks for in a channel's content

Verification of channel's main theme and content consistency

Checking the authenticity of the most viewed videos

Traffic source verification to ensure genuine viewership

Metadata review: titles, descriptions, and tags

Monetization process and the need for address verification

Earnings threshold for AdSense payments

Different ways to earn through the YouTube Partner Program

Video advertising and the types of ads available

Merchandising as an earning method on YouTube

Channel memberships and their benefits for creators and subscribers

Superchat and Superstickers for live stream monetization

YouTube Premium Revenue as a passive income stream