Goodbye YouTube ...
Summary
TLDRIn this heartfelt video, the content creator addresses concerns about her presence on TikTok and the shift in her YouTube activity. She expresses her love for YouTube and her commitment to the platform despite the changing landscape of content consumption. The creator candidly discusses the struggles faced by the beauty community on YouTube, including declining views and engagement, and asks for support from her audience by encouraging them to interact with her content. She also shares her personal journey, including her self-care routine, thoughts on karma, and her approach to product reviews and sponsorships. The video concludes with a plea for viewers to enable notifications and engage with her content to help revitalize the beauty vertical on YouTube.
Takeaways
- π₯ The content creator expresses a strong emotional connection to their audience and appreciates their support.
- π They are actively engaging with their audience on TikTok and Instagram, finding it more enjoyable and less labor-intensive compared to YouTube.
- π€ The creator acknowledges the shift in audience habits and the decline in views on YouTube, which has affected not just them but the entire beauty community.
- π They discuss the challenges of maintaining a YouTube presence with the current algorithm, which seems to favor other platforms and content types.
- πͺ Despite the struggles, the creator is determined to continue making content on YouTube and asks for audience support by engaging with notifications and recommended videos.
- π§ The importance of self-care is highlighted, with suggestions for maintaining mental and physical health even on tough days.
- π The creator shares personal reflections on past experiences and the ongoing legal issues related to their beauty brand, Tati Beauty.
- π€ They emphasize their commitment to honest product reviews, even if it sometimes strains relationships with brands.
- π« The script reveals the harsh realities of dealing with negative feedback and threats from industry insiders when providing honest reviews.
- π The creator is optimistic about the future, with many projects in the pipeline, and they ask for patience and understanding as they navigate personal and professional challenges.
- π A final call to action for the audience to support the creator's journey on YouTube by interacting with their content and turning on notifications.
Q & A
Why has the beauty community on YouTube experienced a decline in views?
-The beauty community on YouTube has seen a decline in views due to changes in audience preferences and watching habits. The views keep halving, and it's not just a case of the old way fading out. The audience seems to have shifted platforms, with many now engaging more on TikTok and Instagram.
Why did the content creator decide to use TikTok?
-The content creator chose to use TikTok because it offers the freedom to create short content quickly without the need for dealing with sound, lights, and extensive editing. It's a more efficient way to produce content and engage with the audience where they are currently active.
What does the content creator mean when she says she feels like YouTube has 'broken up' with her?
-The creator feels that YouTube's algorithm and platform changes have made it harder for her content to reach her audience, similar to a relationship ending. She is committed to fighting to regain the visibility and rekindle the relationship with the platform.
How can viewers help improve the visibility of beauty content on YouTube?
-Viewers can help by interacting with the content, such as clicking on notifications when they come in, even if they don't have time to watch immediately. They can also engage with recommended videos and turn on notifications to ensure they don't miss out on new content.
What is the current status of the beauty creator's brand, Tati Beauty?
-Tati Beauty is not currently active, but the creator is working hard and making strategic moves with a business mindset to potentially bring the brand back in the future.
Why has the content creator increased her partnerships with brands?
-The creator has increased her partnerships with brands to cover legal fees and to fund the potential revival of Tati Beauty. She ensures that she only promotes products she genuinely loves and trusts.
How does the creator feel about the past drama involving her and its impact on her career?
-The creator acknowledges feeling misunderstood and hurt by the past drama. It has left her with a sense of 'PTSD' and she is still healing from the experience. She is unsure about discussing the matter further until she has resolved related litigation.
What is the creator's approach to reviewing products, even if they are sponsored?
-The creator maintains honesty and authenticity in her reviews, providing both pros and cons of the products. She does not shy away from expressing her true opinion, even if it might affect her relationships with brands.
What advice does the creator give for self-care on days when one feels down?
-The creator suggests physical movement, such as a Pilates workout or even jumping jacks, taking a bath, and taking time for oneself as forms of self-care. She emphasizes the importance of doing small activities that can accumulate and improve one's mood.
What is the creator's view on the concept of karma for those who have wronged her?
-The creator prefers not to wish bad on anyone and avoids celebrating the idea of others facing their consequences. She believes that focusing on such negativity can be counterproductive and suggests that it's important to learn and move on.
What does the creator want her audience to know about her current situation and future on YouTube?
-The creator wants her audience to know that she is not leaving YouTube and is committed to creating content for as long as she can. She asks for their support by engaging with her content and turning on notifications to help improve the visibility of her videos.
Outlines
π₯ Introduction and Q&A Session
The video begins with the host addressing the audience, acknowledging the serious nature of the content and expressing gratitude for viewers' presence. She mentions her increased activity on TikTok and the addition of a new live stream time slot on Wednesdays at 7:00 p.m. CST. The host also addresses concerns from the audience about her presence on YouTube, explaining the shift in audience behavior and her commitment to being where the audience is. She discusses the challenges faced by the beauty community on YouTube and asks for support from her viewers, emphasizing her dedication to the platform and her desire to fight for the beauty vertical's resurgence.
π Viewer Engagement and Support
The host asks viewers to engage with her content by clicking on notifications and recommended videos even if they can't watch immediately, to help boost the visibility of her content on YouTube. She also encourages viewers to search for specific topics on her channel if they can't find her videos and to support other creators in the beauty community. The host shares her personal struggles with the current state of her career and the impact of past events, expressing her determination to keep creating content and her hope for a strategic return of her beauty brand, tati Beauty.
π¬ Q&A and Personal Reflections
The host dives into a rapid-fire Q&A session, answering questions about her favorite products, her thoughts on self-care during tough times, and her philosophy on not harboring negative feelings towards those who have wronged her. She also discusses her review of the Nars Light Reflecting Foundation, her recommendation for the best drugstore bronzer, and her approach to sponsorships and ads. The host candidly talks about the repercussions of her honesty in reviews on her relationships with brands and her past experiences with the beauty industry. She addresses the ongoing litigation with Halo Beauty and her feelings about the situation, emphasizing her desire for healing and moving forward.
π Gratitude and Future Outlook
In the concluding part, the host expresses her mixed emotions about her current situation, acknowledging the challenges she faces while remaining optimistic about the future. She thanks her viewers for their support and motivation, especially a single mom who was inspired to take care of herself. The host reiterates her commitment to YouTube and provides actionable steps for viewers to support her channel better, such as turning on notifications and engaging with her posts. She ends on a positive note, appreciating her audience and looking forward to future videos.
Mindmap
Keywords
π‘Barefaced
π‘Q&A
π‘TikTok
π‘YouTube
π‘Beauty Community
π‘Notifications
π‘Self-Care
π‘Sacrifice
π‘Sponsorship
π‘Authenticity
π‘Litigation
Highlights
The speaker expresses gratitude for the audience and encourages them to share how they are doing.
Discusses the shift to TikTok and the reasons behind it, including the enjoyment of creating short content quickly.
Mentions the addition of a new live stream time on Wednesday evenings at 7:00 p.m. CST.
Addresses concerns about leaving YouTube and clarifies her commitment to the platform.
Explains the challenges faced by the beauty community on YouTube, including declining views and engagement.
Asks for audience support by clicking on notifications and recommended videos to help improve visibility.
Shares personal feelings about the current state of her career and the emotional toll of past experiences.
Provides advice on self-care during difficult days, emphasizing the importance of movement and taking time for oneself.
Discusses the philosophy of not wishing bad on others and the importance of learning from experiences.
Reviews the Nars Light Reflecting Foundation and names the L'Oreal Infallable as the best drugstore bronzer.
Talks about the possibility of doing quick deals on short-form content instead of traditional long-form videos.
Reveals the motivation behind increasing brand partnerships, including legal fees and the desire to bring back her beauty brand.
Explains the impact of honest product reviews on relationships with brands and the importance of authenticity.
Reflects on past controversies and the ongoing litigation, expressing the desire for resolution and healing.
Encourages viewers to support her by engaging with her content and turning on notifications for her videos.
Shares a positive message from a viewer and emphasizes the importance of self-care and feeling good in one's own skin.
Reiterates commitment to YouTube and provides actionable steps for viewers to support her channel.
Transcripts
I feel so barefaced I'm barely wearing
ey Shadow ah who am I hey guys welcome
to today's video we're going to talk
about some serious stuff do a Q&A let's
just go there together cheers I'm a
Yerba monster today this is
probably do I admit it this is number
three it's been a rough one I need my
energy to be up
cheers I still have a Swatch on my hand
so that's pretty typical let's take care
of her real quick and I just want to
take a moment to thank you for being
here I want to ask you how are you doing
let's all take a big deep breath
together has life been good for you how
like up down tell me about it I love
doing q&as it's a little bit indulgent
because I get to just sit here and kind
of unload and I ask you guys to ask me
questions and you ask really good ones
and I know that a big theme recently has
been why are you on Tik Tok why tati why
I don't use that app we're going to chat
about it there's been a lot of dming a
lot of questions a lot of interaction
with you guys where some of you are
thrilled and you are joining me on my
lives that I'm doing now twice a week
because I added in Wednesday I'm going
to be going Wednesday evening 700 p.m.
CST and Saturday 700 p.m. CST I love it
I cannot get enough of it it is so good
for me it's good for my soul and I just
I want you to know that I am enjoying
myself doing them so I am going to keep
doing them but but a lot of you have
been asking what's going on here on
YouTube why don't you do them here are
you leaving YouTube are you done with
YouTube what's going on with the beauty
Community what's happening a lot of
people say they missed 2016 they want
those in-depth reviews they want more of
the old days and I understand but things
have changed the audience has changed
watching habits have changed it breaks
my heart in a huge way um we're going to
get into it so let's talk about it very
genuinely feel like right now I need to
be where the audience is and I'm having
a lot of fun over on Tik Tok it's like
such a dirty word here right like
suppression I love right now the freedom
that I can quickly make short content
like I can Churn it out I don't have to
deal with sound and lights and you know
offloading footage and then uploading it
and then I do you know send off to an
editor and then we preview that's not
that bad I mean there is research and
pre-film you know whatnot that goes into
it so two vide a week ends up being
about a full-time job as is so there is
a lot of work that goes into making
YouTube videos look very polished with
the inserts and the swatches and the
titles and the music and all of it right
I love my job I want to make that very
very clear and before we all Panic let's
I am a YouTuber first I love YouTube
yeah YouTube am I breaking up with
YouTube no do I feel in a way YouTube
has broken up with me
yes and I am fighting to get my ex back
I feel like YouTube is the boyfriend
that's just like liked you loved
you and I want to bring back a little
Sizzle I'm going to fight for this
relationship and I want you to be
involved with me in that the beauty
Community as a whole right now is
suffering you look at your favorite
creators and it's not just me it's
everybody in the space the views keep
cutting in half and then cutting in half
and then cutting in half and it's not
like a old way just fizzled out and
there are new upand cominging stars that
have you know made their way to the
beauty vertical nothing got replaced
that's the weird thing it just kind of
declined and I've been sitting here
thinking where can I find my audience
where can I find my beauty lovers that
want to see the content enough to follow
and watch and get involved and be
engaged and right now I'm seeing that
happen on Tik Tok I'm feeling that
happen again on IG I am having a little
bit have a hard time here on YouTube so
I need your help and I'm not above
asking for help out of 8 million people
subscribe to me on YouTube only 500,000
notifications are sent out on average
only 25 200 are clicked so the system is
seeing that it's not popular and then
less notifications are sent out and do
we see how this Trends backwards it's
not looking good I'll be here till The
Bitter End like I'll keep making content
until there isn't any one left but it's
not looking good for our community
specifically in Beauty which is a little
bit devastating a lot of bit devastating
I have treasured being a part of your
lives for so many years I treasure being
here on Monday and Thursday I want to
create more on this platform it just
feels like the audience has left and it
feels like YouTube is not supporting the
beauty vertical the way they once did as
far as recommended videos and sending
out full notifications so I'm just
asking you guys if you can do me a solid
help me out and if you receive a
notification even if you don't have time
to watch in that particular moment click
on the notification let's do like a
butterfly as the high five like hey I'm
here I didn't get to watch this one yet
but I'll be back later that would be
amazing if you see a recommended video
of mine click on it and let's get the
beauty vertical back on track do this
with your other favorite creators not
just me it will help them so much
because I'm watching all of us struggle
and hold on tight and it just feels like
this vertical that was so powerful and
amazing just kind of fizzle out so make
sure your phone accepts notifications
ring that Bell turn them on and let's
get this thing back up and running and
help the entire vertical out as well go
and do this for everyone notifications
are not going out I literally got a
comment this morning like hey TTY can
you make a video on Castor oil and I'm
like it's there like I made that so
another thing that you can do is you can
go to my page and you can search for
whatever you want to search for whether
it's Maybelline new Sephora new makeup
cter oil and the video will pop up so if
you haven't seen something from me that
you want to see I love your requests but
always make sure that you search for it
because a lot of you guys are not seeing
my videos and then what's even more
maddening is like now that I'm over
making a lot of content elsewhere I'm
seeing comments of like oh my gosh are
you back on YouTube like you're back and
people just don't even know that I ever
came back or that I'm still making
videos and that's definitely frustrating
and totally sad I'm not going to let it
step me back too much but I thought I
would involve you guys in like something
that's heavy on me right now because I
don't want to leave you know and to be
here creating and putting all of this
full-time effort in it it has to make
some sense for me because I do want to
do other cool things with my career I
would love to bring tati Beauty back but
I have to make moves strategically with
a business mindset to get that done and
to relive that dream and to bring it
back so I am working harder than ever
smarter than ever I have a lot on my
plate a lot of exciting things coming up
and if you have loved my content for any
length of time I would just ask that you
please support me it would mean so much
okay and now we will rapid fire into a
little Q Anda you guys it always amazes
me am me oh by the way my shirt a
subscriber sent this from me tiny shop
on Etsy I
believe so cute she also sent me one
that said puka on it and I literally I
can't let's dish about life ooh what's
the best advice you have ever gotten I
don't know that this is the best advice
ever but it's a quote that is really
like sunk into me and I think about it
every single day I kid you not it is
what you are not willing to sacrifice
for becomes the sacrifice just think
about that for a moment what you are not
willing to sacrifice for becomes the
sacrifice so that's the ultimate dig
deeper understand your why so if you
want to get stronger like I want to
build more muscle when puka passed I
stopped working out literally for like 2
3 weeks and I lost all of my progress
and I was like dang it you know like I
was working so hard you know there are
decisions there are excuses there's
things that go on in life that kind of
prevent you from getting what you want
to get done done but ultimately what you
don't sacrifice for like me going and
lifting those weights I'm going to lose
the muscle it becomes the sacrifice so I
love that quote and you can apply it to
so many different things in essence you
got to work for what you want and that
is what I'm about right now what do you
do for self-care on the days when you
just feel horrible I'm depressed
housebound move you got to move 20
minutes you got to move even if it's
ridiculous find a pilates workout on
YouTube like sometimes even doing
jumping jacks just get in your body also
if you don't feel like doing hair makeup
whatever I understand take a bath take a
moment for yourself set the phone down
and just soak these are things that for
most of us are available especially if
you have the time if you're housebound
if you're at home um you can do small
moves that might feel stupid in the
moment but they do Stack Up do you ever
think about all those people oh woo
spice is coming out of the phone do you
ever think about the people that did you
wrong to you and James my husband got
their karma um I don't want to wish bad
on anyone I think it's murky water and
murky territory when you start like
celebrating the idea of somebody getting
theirs when you're like screw get you'll
get yours it's like you literally are
placing all of that yuck back on
yourself and it's like time to learn the
same lesson again so even though I'm
human and I have my moment where I'm
like like dang it I try so hard to set
it down I still feel very very hurt what
is your review of the Nars light
reflecting Foundation I love it I've
been wearing it nonstop best drugstore
bronzer I was just talking about this
the L'Oreal infallable is the very best
top tier bronzer available at the
drugstore it outperforms so many of my
very expensive bronzers it's just a good
one when will you do Madness Monday I
don't know that I'll do long form but
I'm thinking of doing like quick on the
spot deals uh in shorts do you still
recommend Brio geio hair products I do I
use their dry shampoo today fave songs
on T Swift's new album I bet you guys
could guess but who's afraid of little
old me is my absolute
favorite resonates why did you start
doing sponsorships and ads truly curious
and I hope you answer sure um I always
will only bring to you guys things that
I love whether it's here or on another
platform it has to be totally passing
every single test for me to ever
recommend anything whether it is
sponsored or not and I stay true to that
it's very very important to me but you
have noticed that I have been partnering
with more Brands over the past year or
so and she's got a ton of legal fees and
really wants to bring tati Beauty back
so that has been a big motivator for me
to partner with Brands where in the past
when I had Halo and tati Beauty I felt
like I'm good like I'm good focusing on
this and I really don't have an interest
in just overloading myself but then
overloading you guys so I just made the
choice back then not to and times have
changed I didn't think that I would be
in this Fiasco with Halo Beauty it's
cost a lot of money I wish there was a
more glamorous answer but like I'm doing
my best to survive and I'm taking
opportunities but really measuring them
and only again working with brands that
I really know and trust I turn down more
than I take still to this day but if
you've been curious that is why it's
been a rough few
years oh okay to follow up the last one
this is so good does being honest about
products affect your relationships with
Brands love you yes it totally does and
that's a hard line to walk as well but
I've been really really good about not
fluffing things up like if I'm on a PR
list it's fair game like do I want to
aggressively beat a brand up just for
entertainment no like I want it to be a
real review I'm going to give you the
pros and cons I'm going to tell you that
products work differently for every
single person am I sometimes a little
dramatic with it and I have fun with it
yes like that does happen but has that
landed me in hot water as far as like
the hot water is not being invited to
Brand trips which I don't it's fine not
being invited to events oh well I never
shared this with you guys but literally
the Too Faced owner his sister literally
was so aggressive and she was like I'm
well connected in the industry and you
will suffer for this what goes around
comes around and you shouldn't have made
that move and you'll see in the end
hahahahaha and it was really like oh my
God like are you threatening me like
what the heck like first off ma'am like
I wasn't talking about you but she
really went in and was like you don't
talk about people that are high up in
the industry because we all know each
other and little girl we're going to
come take you down so to answer your
question yes it can impact your career
but I think be brave speak how you feel
and eventually things will level out
someone did tell me today that they
thought I was Brave and honest and that
meant so much to me I was like really
because I sometimes feel scared and
Scattered and I show up and I'm doing my
best to be authentic and ah like how
terrible to have to like try but what
I've been through like I feel like it's
PTSD like if I speak too much I feel
like I'm waiting for all these people to
come and be like kill her uh so there is
still a little bit of that someone says
will you ever talk about Dramon again
it's been 5 years since it happened I
would say no if people would stop
talking about it but I still get emails
from people like wanting to quote Me In
Articles and whatnot and I need to get
through litigation and then I'll make my
mind up then but do I still feel
misunderstood on the matter yes do I
feel totally screwed yes do I feel
rage I admit I do and I'm still trying
to figure out what that was like what
the lesson was there because it haunts
me like it haunts me what I went through
and I'm not fully healed from it and I
wish I could say that I was but I'm not
so many people are just asking how are
you and I just want to say thank you and
I wish I could just like give you a big
hug in person and be like thank you for
checking on me I am really optimistic
about so much like doors are opening
cool things are happening and I'm trying
to be really focused on the good but I'm
also dealing with a lot of the past
being drudged up and just a lot of
sadness like not going to lie it's like
a 50/50 and that's just where I'm at so
if you pick up on that that's why and
I'm so close like so close to trial
being here and done and I think that's
the part where it's like what do they
call it like Runner like the runner's
block where you're almost through the
marathon and you're like I can't do it
anymore and that feeling of overwhelm
and sadness and then just the grief of
time lost money spent um just like all
the big questions of like is my career
over like what is this I don't know so
like that's kind of sinking into me and
I don't know what the future holds I'm
always going to be an optimist but there
are days like today specifically I was
like man like I just feel weird and you
know and I'm not ashamed to say that and
share that with you guys so thanks for
checking in my life is not perfect far
far from it okay one more one more okay
this last one is just like a feel-good
statement and I just want to say thank
you so much Rosie
p83 she says no question just a single
mom saying thank you for motivating me
to sit and put on makeup I love that I
love that so much I'm happy that I can
still motivate people to feel good take
care of themselves because when you look
good you feel good and I think there's
such a powerful connection there and
that's always what I want to bring
through with my content so let's tie it
all together I'm not leaving YouTube
there's been a little bit of panic over
that you guys know now how to support me
better if you choose to I would be so
grateful make sure you turn those
notifications on ring the bell make sure
your phone is allowing notifications and
if I post a video that you don't have
time to watch just tap it leave it
butterfly Tap Out watch it later just
that alone would mean so much to me I
really appreciate you all I love what I
do here um I'm sad to see things in a
little bit of a decline but hey maybe we
can fix it so that is all I have for you
guys today I love you so much and I will
see you guys in my next video
[Music]
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