I Found 6 Major T-Shirt Styles After Watching People For 6 Hours ๐Ÿ‘€

Kittl
16 Apr 202415:12

TLDRThe video discusses six prevalent T-shirt design styles observed by the creator over a six-hour period at a pop-up market. These styles are identified as: Vintage Botanical Cottage core, Outdoor Nature Hiking, Wavy Retro Text, Retro Skip Script (single word), Minimal Text, and Retro Gaming. The creator shares insights on why these styles are popular and provides suggestions on how to incorporate them into apparel businesses. The video also highlights the use of templates from KD (Kite Design) for creating designs that resonate with current trends. The summary emphasizes the importance of understanding consumer preferences and offers a practical guide for designers and business owners in the apparel industry.

Takeaways

  • ๐Ÿ‘• **Vintage Botanical Cottage Core**: This style is popular for its muted color palettes and vintage appeal, often featuring designs like mushrooms and mystical elements.
  • ๐Ÿž๏ธ **Outdoor Nature Hiking**: Reflects a balance and equal distribution of design elements, resonating with people's desire to connect with nature, even in urban settings.
  • ๐ŸŒŠ **Wavy Retro Text**: This fun and groovy style stands out for its bubble lettering and wavy fonts, attracting those who want to express themselves in a quirky and offbeat way.
  • ๐ŸŽฎ **Retro Skip Script**: Often seen on sweaters, this style evokes nostalgia with a simple, one-word design that's reminiscent of vintage logos and word marks.
  • โœ๏ธ **Minimal Text**: Featuring clean, stacked text usually in monochrome, this style is appreciated for its simplicity and versatility in matching with various outfits.
  • ๐Ÿ•น๏ธ **Retro Gaming Shirts**: Capitalizing on nostalgia, these shirts often depict elements of 80s and 2000s gaming styles, appealing to a wide age group, especially those in their 35s to 40s.
  • ๐Ÿ” **Observation and Tallying**: The speaker spent six hours at a popup market observing and noting down the prevalent t-shirt design styles.
  • ๐Ÿ“ˆ **Market Insights**: The observations aim to help sellers in print-on-demand businesses, streetwear, and apparel brands to understand consumer preferences and increase sales.
  • ๐ŸŒŸ **KD Templates**: The speaker mentions using KD (Kite Design) templates for their presentation, highlighting their editability and usefulness for various design projects.
  • ๐Ÿ›๏ธ **Consumer Behavior**: The popularity of certain styles is tied to current trends and consumer behavior, such as a longing for outdoor activities or a preference for vintage aesthetics.
  • ๐Ÿ“š **Design Principles**: The speaker discusses design principles like balance and simplicity, which are key to the appeal of the observed t-shirt styles.
  • ๐ŸŽจ **Color and Typography**: The importance of color palette and typography in design is emphasized, noting how they contribute to the vintage or fun appeal of the shirts.

Q & A

  • What was the purpose of the speaker's observation of people's t-shirt designs during the 6-hour event?

    -The speaker observed people's t-shirt designs to identify popular design styles that consumers are looking for, in order to inform their own or others' print-on-demand business, streetwear, or apparel brand offerings to maximize sales.

  • How many major t-shirt design styles were identified by the speaker?

    -The speaker identified six major t-shirt design styles that were consistently seen during the event.

  • What is the first design style mentioned by the speaker?

    -The first design style mentioned is the Vintage Botanical Cottage core style, which includes elements of astronomical, mystical, and mushroom themes.

  • Why do you think the Vintage Botanical Cottage core style is appealing to people?

    -This style is appealing due to its vintage aesthetic, muted color palettes, and the use of quirky and fun elements that resonate with people looking for something different and unique.

  • What is the second design style discussed in the script?

    -The second design style is the Outdoor Nature Hiking style, which reflects a balanced and equal design, often associated with a longing for the outdoors and adventure.

  • Why are wavy retro text designs still popular according to the speaker?

    -Wavy retro text designs are popular because they are fun, groovy, and quirky. They offer a way for individuals to express themselves in a different and more lighthearted manner.

  • What does the speaker suggest about the appeal of retro skip script designs?

    -The appeal of retro skip script designs lies in their simplicity, nostalgia, and resemblance to vintage logos or word marks, which are attractive to consumers looking for a classic and timeless look.

  • How does the speaker describe the minimal text design style?

    -The minimal text design style is characterized by its simplicity and use of text as a graphical element. It is easy to design, wear, and match with other clothing items due to its typically monochromatic color scheme.

  • What is the final design style discussed in the script?

    -The final design style is Retro Gaming, which capitalizes on the nostalgia associated with classic video games and appeals to a broad age group, especially those who have a fondness for arcade-style gaming.

  • What is the advantage of using templates from a platform like KD (Kite Design)?

    -Templates from KD are advantageous because they are editable, allowing creators to easily customize the text and design elements to fit their specific needs. This flexibility makes it simple to adapt the templates for various products like t-shirts and posters.

  • How does the speaker suggest using the identified design styles to benefit a business?

    -The speaker suggests that understanding and incorporating these popular design styles into a business's product offerings can help cater to consumer preferences, potentially increasing sales and customer satisfaction.

Outlines

00:00

๐Ÿ‘• Vintage and Botanical Styles Dominate Street Wear

The speaker discusses their observations from a recent pop-up market where they sold various merchandise. They noticed six distinct t-shirt design styles that were prevalent among hundreds of people. The first style highlighted is the Vintage Botanical Cottage core, which includes a faded, mystical, and mushroom vibe. The speaker and Graham, presumably a fellow designer or observer, react to these styles, noting the appeal of muted color palettes and vintage aesthetics. They also mention the popularity of these styles on platforms like Etsy and how they can be adapted for different apparel brands.

05:01

๐Ÿž๏ธ Outdoor Nature Hiking Designs Connect with Nature Lovers

The second design style mentioned is the outdoor nature hiking theme, which the speaker found surprisingly popular even in an urban setting. These designs are appreciated for their balanced and equal composition, reflecting a longing to connect with nature. The speaker suggests that this trend may be linked to a national parks movement and a desire for outdoor adventure. The designs are seen as a way to bring a sense of nature into the city and are popular across demographics, including children and adults.

10:01

๐ŸŒŠ Wavy Retro Text Styles for the Fun and Quirky

The third style discussed is the wavy retro text, which continues to be popular among women, kids, and young ladies. The speaker notes the fun and groovy nature of these designs, which often feature bubble letters and wavy fonts that are easy to read and visually appealing. The speaker and Graham agree on the timeless appeal of these designs, which can be adapted to various messages and are particularly attractive to those who consider themselves offbeat or different.

๐ŸŽฎ Retro Gaming Shirts Tap into Nostalgia

The final style highlighted is the retro gaming shirt, which the speaker acknowledges may not be to their personal taste but is nonetheless popular, especially among older age groups. These designs capitalize on the nostalgia for classic video games, using 80s and 2000s style gaming elements. The speaker emphasizes the importance of avoiding specific game references for trademark and copyright reasons, instead opting for a more general gaming vibe that resonates with consumers.

๐Ÿ–‹๏ธ Minimal Text Designs for a Clean and Modern Look

The fifth design style is the minimal text, which the speaker and Graham note for its simplicity and modern appeal. These designs often feature stacked text in monochrome colors, making them easy to design, wear, and match with various outfits. The speaker appreciates the ease of customization these templates offer, allowing for quick changes to words or phrases to suit different preferences or themes.

๐Ÿ”  Retro Script Styles Bring a Vintage Touch to Apparel

The fourth style is the retro script, which the speaker has a personal fondness for. This style is particularly popular on sweaters and features a single word or phrase in a groovy, vintage font reminiscent of old brand logos. The speaker discusses the nostalgic appeal of these designs and suggests their simplicity makes them attractive to consumers who are not necessarily design-savvy but appreciate a vintage aesthetic.

Mindmap

Keywords

๐Ÿ’กVintage Botanical Cottage core

The term 'Vintage Botanical Cottage core' refers to a design style that combines elements of vintage aesthetics with botanical themes, often featuring muted color palettes and a nostalgic or old-fashioned look. In the video, this style is associated with a faded, etched appearance, and it is mentioned that such designs are appealing due to their vintage feel and muted colors, which are seen on various apparel items like shirts, hoodies, and jackets.

๐Ÿ’กOutdoor Nature Hiking

This design style is characterized by themes and imagery related to nature, hiking, and outdoor activities. It's often associated with a balanced layout and is popular because it reflects a desire to connect with nature, even for those living in urban environments. The video mentions that these designs are appealing to people who are drawn to outdoor adventures and can be seen on products at stores like REI, indicating their broad appeal.

๐Ÿ’กWavy Retro Text

The 'Wavy Retro Text' design style features text that is intentionally distorted to appear wavy or undulating, often with a retro or vintage feel. This style is popular because it's seen as fun and groovy, and it lends itself well to rounded lettering that can be easily manipulated into a wavy form. The video script notes that this style is particularly attractive to those who want to express themselves in a quirky and fun way.

๐Ÿ’กRetro Skip Script

The 'Retro Skip Script' is a design style that typically uses a single word in a script-like font, reminiscent of vintage logos or labels, often seen on crew neck sweaters. It's associated with a nostalgic feel, and the video suggests that its simplicity and vintage appearance make it appealing to consumers who are drawn to classic, timeless designs.

๐Ÿ’กMinimal Text

This design style involves the use of minimal, often monochrome text as a design element on apparel. It's popular because it provides a graphic element without the need for illustrations, making it versatile and easy to incorporate into various outfits. The video discusses how this style is favored for its simplicity and the ease with which it can be designed and worn.

๐Ÿ’กRetro Gaming Shirt

The 'Retro Gaming Shirt' design style is inspired by classic video games and arcade culture, often featuring 80s or 2000s gaming graphics. It's popular due to the sense of nostalgia it evokes, especially among older age groups. The video notes that these designs are not specific to any particular game, allowing for a broader appeal and avoiding trademark and copyright issues.

๐Ÿ’กKD Templates

KD Templates refer to pre-made design templates available on the Canva platform (referred to as KD in the video). These templates are editable, allowing users to customize text and imagery to fit their needs. The video demonstrates how these templates can be easily incorporated into designs for t-shirts, posters, and other apparel, highlighting their utility for designers and businesses.

๐Ÿ’กMuted Color Palettes

Muted color palettes are characterized by colors that are softened or subdued, often giving a vintage or calming effect. In the context of the video, these palettes are associated with the Vintage Botanical Cottage core style, contributing to its vintage and nostalgic appeal.

๐Ÿ’กAstrological Mushroom

The 'Astrological Mushroom' refers to a specific design theme within the video that combines astrological symbols with mushroom imagery, which is part of the Vintage Botanical Cottage core style. It's described as quirky and fun, indicating its appeal to consumers looking for unique and interesting designs.

๐Ÿ’กOn-Demand Business

An 'On-Demand Business' is a business model where products are produced or services are provided only when a customer makes a purchase, thereby reducing inventory costs and risks. The video discusses how understanding the six major t-shirt design styles can help such businesses maximize sales by offering designs that are in high demand.

๐Ÿ’กApparel Brand

An 'Apparel Brand' is a company that designs, manufactures, and markets clothing. The video suggests that understanding current design trends, such as the six styles identified, is crucial for apparel brands to stay relevant and competitive in the market.

Highlights

The speaker observed six major T-shirt design styles during a 6-hour pop-up market event.

Vintage Botanical Cottage core style is popular for its muted color palettes and vintage appeal.

Outdoor nature hiking designs are balanced and resonate with people's desire to connect with nature.

Wavy retro text is a fun and groovy style that stands out for its quirky appeal.

Retro script with a single word is reminiscent of vintage brands like Coca-Cola and appeals to a sense of nostalgia.

Minimal text designs, often in monochrome, are easy to design, wear, and match with outfits.

Retro Gaming shirts tap into nostalgia and are especially popular among older age groups.

All the highlighted design styles are seen as timeless and likely to remain popular.

The speaker provides templates for each style observed, available for customization.

Designs are often gender-neutral, appealing to a broader audience beyond traditional streetwear.

The use of faded and etched effects in designs contributes to their vintage aesthetic.

Astrological and mushroom-themed designs are part of the Cottage core trend and are seen as quirky and fun.

The speaker emphasizes the importance of design balance and how it attracts consumers.

Templates from K Design (KD) are editable, allowing creators to easily customize text and design elements.

The speaker suggests using templates to create a variety of words or phrases for a unique vintage look.

Designs that are simple and nostalgic, like the retro script, can evoke a strong emotional response.

The speaker offers a discount code for KD in the video description for those interested in using the platform.

The video concludes with an invitation for viewers to share their thoughts on additional prominent design styles.