The "Drake Feature" Curse

Louaista
12 May 202418:51

Summary

TLDRThe video script discusses the impact of Drake's collaborations with emerging artists, often referred to as the 'Drake cosign.' It explores how these collaborations can significantly boost an artist's career, providing examples such as Lil Baby and 21 Savage. However, the script also delves into instances where the cosign has not led to sustained success, with artists like Blockboy JB and Smiley experiencing a decline in their careers after their collaboration with Drake. The narrative questions whether there are strings attached to these collaborations and if they come at the cost of the artist's independence and long-term career trajectory. It also touches on criticisms of Drake's approach to collaborations, with some viewing it as self-serving or exploitative. The summary highlights the complex dynamics of the music industry and the double-edged sword of high-profile collaborations.

Takeaways

  • 🎵 Drake is known for giving new artists a significant boost in their careers through collaborations.
  • 🚀 Artists like Lil Baby and 21 Savage have seen major success after being featured with Drake.
  • 🔥 However, some artists have experienced a peak in their career following a Drake feature, after which they struggle to maintain the same level of success.
  • 🀔 There is a debate on whether a feature with Drake comes with unspoken conditions that could affect an artist's independence and future growth.
  • 💬 Kendrick Lamar has accused Drake of using collaborations with other rappers to be more accepted by the culture, suggesting a strategic rather than genuine intent.
  • 📈 Drake has helped 32 artists reach their highest Hot 100 position, with an average climb of 19 spots from their previous high.
  • 📉 Despite the initial boost, artists like Blockboy JB and Smiley have seen a decline in their chart positions after their collaboration with Drake.
  • 💔 Some artists feel overshadowed or underutilized after their collaboration with Drake, leading to frustration and a desire to step out of his shadow.
  • 🚫 There are instances where artists have turned down features with Drake, indicating a shift in the perception of his influence on their careers.
  • 🀝 Drake's collaborations are often seen as a shortcut to success, but they may not always lead to long-term career development for the featured artists.
  • ⏰ The so-called 'Drake boost' can be fleeting, and artists need to capitalize on the momentum while it lasts to establish a sustainable career.

Q & A

  • What is the general perception of Drake's influence on new artists' careers?

    -Drake is seen as a major boost for new artists, often giving them a significant career boost through collaborations or features on his projects. He has a reputation for having 'put many rappers on' and is considered a 'cheat code for success' in the music industry.

  • How has Drake's collaboration with Lil Durk impacted his career?

    -Lil Durk's career received a significant boost after being featured on Drake's hit 'Laugh Now Cry Later'. The song went straight to the top of the charts during the pandemic, and it was a major milestone for Lil Durk, who credited Drake for the exposure.

  • What are some criticisms leveled against Drake regarding his collaborations?

    -Critics accuse Drake of being self-serving and leveraging the hype of other artists for his own benefit. There are claims that he capitalizes on others' sounds and uses his features with various artists as a way to be more accepted by the culture.

  • How did Blockboy JB's career fare after his collaboration with Drake?

    -Blockboy JB's career hit a high point with the collaboration 'Look Alive' with Drake, which became a major hit. However, his debut album 'Fat Boy' failed to chart, and he has struggled to maintain the momentum he had after the collaboration.

  • What is the 'Drake stimulus package' and how does it affect artists?

    -The 'Drake stimulus package' refers to the perceived boost an artist's career gets from a collaboration with Drake. While it can initially catapult an artist to fame, some artists struggle to replicate the success or maintain their relevance after the collaboration's hype dies down.

  • Why did artists like Blackboy JB and Smiley struggle to maintain their careers post-Drake collaboration?

    -Artists like Blackboy JB and Smiley faced difficulties in maintaining their careers after collaborating with Drake due to high expectations and the pressure to follow up on the success of their collaborations. They also faced challenges in stepping out of Drake's shadow and establishing their own unique identities.

  • What is the general sentiment among artists who have had a 'Drake cosign'?

    -While some artists appreciate the exposure and initial success that comes with a 'Drake cosign', others feel overshadowed or used, suggesting that the collaboration might not always lead to long-term benefits for the artists involved.

  • How has the public's perception of Drake's collaborations changed over time?

    -Initially, Drake's collaborations were seen as a significant career boost for emerging artists. However, over time, there has been a shift in perception, with some critics viewing his collaborations as opportunistic and suggesting that he might be capitalizing on the artists' success.

  • What are the implications of a 'Drake feature' for an artist's future success?

    -A 'Drake feature' can provide an immediate boost in popularity and chart positions, but it may not guarantee long-term success. Artists need to capitalize on the exposure effectively and create a distinct identity to sustain their careers beyond the initial hype.

  • How does Drake respond to accusations of being a 'vulture' in the music industry?

    -Drake dismisses these accusations, stating that his interest in collaborating with other artists stems from his love for music and a desire to support and acknowledge the work of up-and-coming artists.

  • What are the common challenges faced by artists who have been part of Drake's label, OVO Sound?

    -Artists on Drake's label have reported feeling pressured to produce hits and experiencing a boot camp-like studio environment. Some have expressed frustration with the lack of creative freedom and the feeling that they are merely fueling Drake's success rather than building their own careers.

  • What is the general advice given to new artists who are considering a collaboration with Drake?

    -New artists are advised to be cautious about the implications of a 'Drake feature'. While it can offer immediate exposure, it's essential to have a long-term strategy for career development and to ensure that the collaboration does not overshadow their unique artistry.

Outlines

00:00

🎵 Drake's Impact on New Artists' Careers

Drake is known for significantly boosting the careers of new artists through collaborations or features on their songs. This has led to a sense of indebtedness among many artists. The video discusses the mixed outcomes of such collaborations, highlighting the success stories of artists like Lil Baby and 21 Savage, but also pointing out instances where the 'Drake cosign' has backfired, leading to a lack of sustained success. The video also touches on accusations against Drake, such as Kendrick Lamar's claim that Drake uses features to gain cultural acceptance and the potential negative impact on artists who are unable to escape his shadow.

05:00

📉 The Aftermath of a Drake Feature

The script delves into the case of Blockboy JB, who achieved significant success with the Drake collaboration 'Look Alive' but later struggled to maintain his career momentum. Despite a strong initial following and a record deal, Blockboy's debut album failed to chart, and his subsequent work did not achieve the same level of success. The video also discusses the experiences of other artists like Smiley, who despite being championed by Drake, did not see a lasting impact on their career. It raises questions about the intentions behind Drake's collaborations and whether they are truly beneficial for the artists involved.

10:01

🔄 The Cycle of Collaboration and Its Consequences

The narrative explores the experiences of artists who have had a hit after collaborating with Drake but then faced challenges in replicating that success. It mentions artists like Young Blue, who gained leverage and a better record deal after a feature with Drake, but also struggled to achieve a similar hit. The video addresses the criticism that Drake does not maintain long-term relationships with the artists he collaborates with and suggests that his features may be self-serving. It also discusses the pressures and expectations that come with being associated with Drake and the potential for artists to be used and then discarded.

15:03

🀔 The Drake Effect: A Double-Edged Sword

The final paragraph questions the true nature of Drake's collaborations, addressing the accusations of him being a 'vulture' and exploiting upcoming artists. It contrasts this with Drake's own perspective, where he claims his intentions are purely driven by a love for music. The video also highlights the experiences of artists signed to Drake's label, OVO Sound, and the challenges they face, including a rigorous and isolating studio environment. It concludes by acknowledging that while a collaboration with Drake can provide an initial boost, it is not a guarantee for a sustainable career, and the responsibility for lasting success ultimately lies with the artist.

Mindmap

Keywords

💡Drake

Drake is a Canadian rapper, singer, songwriter, and actor known for his influence in the music industry. In the context of the video, he is portrayed as a figure who can significantly boost the careers of new artists through collaborations, but also as someone whose collaborations can sometimes overshadow the artists he works with.

💡Co-sign

A 'co-sign' in the music industry refers to an endorsement or recommendation from a more established artist, which can help to elevate the status of a newer or less well-known artist. The video discusses how a co-sign from Drake can lead to a significant increase in an artist's popularity and success.

💡Feature

In music, a 'feature' is when an artist is invited to contribute to another artist's song, often providing a verse or chorus. The script highlights how features with Drake can propel artists to new heights of fame and chart success, but also how they can struggle to maintain this momentum after the collaboration.

💡Vulture

The term 'vulture' is used metaphorically in the video to describe accusations against Drake of exploiting the popularity or talent of other artists for his own benefit. It suggests that Drake is seen by some as taking advantage of emerging artists' success to boost his own profile.

💡Billboard Charts

The Billboard Charts are a widely recognized ranking of music popularity in the United States. They are used in the video to illustrate the impact of a Drake feature, as it often leads to artists reaching their highest positions on these charts.

💡Spotify

Spotify is a digital music streaming service that is frequently mentioned in the context of music consumption and popularity. The video uses Spotify streams as a metric to measure the success of a song or artist, particularly in relation to collaborations with Drake.

💡OVO Sound

OVO Sound is the record label founded by Drake, which has signed and developed several artists. The video discusses the experiences of artists signed to OVO, including the pressures and expectations that come with being associated with Drake's label.

💡Cultural Appropriation

Cultural appropriation is the adoption of elements of one culture by members of another culture, typically in a way that is seen as disrespectful or exploitative. The term is relevant to the video's discussion of Drake's collaborations with artists from various cultural backgrounds and the accusations of 'vulture' behavior.

💡Musical Sweatshop

The term 'musical sweatshop' is used in the video to describe a perception that Drake's label, OVO Sound, operates in a way that is demanding and exploitative of its artists. It suggests that artists are made to work hard on music with little creative freedom or recognition.

💡Collaboration

Collaboration in music refers to the process where two or more artists work together to create a song. The video explores both the benefits and potential pitfalls of collaborations with Drake, emphasizing how they can significantly impact an artist's career.

💡Artistic Independence

Artistic independence is the concept of an artist having the freedom to create and release music without external influence or control. The video touches on this concept in relation to artists who have worked with Drake, discussing the challenges of maintaining individuality and creative control after high-profile collaborations.

Highlights

Drake is known for giving new artists a significant boost by featuring them on his songs, which many artists feel indebted to him for.

Drake has assisted 32 artists to their highest Hot 100 position by 2020, including major artists like Kendrick Lamar, Future, and Lil Baby.

On average, artists climbed up 19 spots from their previous highest position after a feature with Drake.

18 out of the 32 artists featured with Drake had never made it onto the charts before his feature.

Drake's peak moment of helping other artists was in 2017 when he brought seven fellow rappers onto the Billboard charts.

By 2021, Drake appeared on 41 projects as a guest, with his track having the highest streams on Spotify and YouTube for the entire project 30 times.

Despite the success, some artists like Rod Wave have turned down features from Drake, indicating a shift in perception.

Kendrick Lamar accused Drake of using his features with rappers to be more accepted by the culture, highlighting a deeper issue.

Blockboy JB's career peaked after a feature with Drake on 'Look Alive', but he struggled to maintain the momentum.

Smiley, a Toronto-based rapper, got initial exposure through Drake but failed to replicate the success of their collaboration 'Over The Top'.

MCC Conan's life changed after a remix with Drake, but he later felt betrayed by Drake's camp and claimed they were scared of his ability to create hits.

PartyNextDoor, despite signing with Drake's label, has faced criticism for sharing his hits with Drake and has expressed frustration with his role at OVO.

Young Thug's collaboration with Drake on 'The Bigger Picture' significantly boosted his leverage and popularity in the industry.

Drake's critics suggest that he capitalizes on others' sounds or leverages their hype for his own benefit, with Earl Sweatshirt calling him a vulture.

Drake has been accused of not maintaining long-term working relationships with the artists he collaborates with, leading to the perception of a 'vampire'-like behavior.

Drake has described himself as a music lover who enjoys and supports up-and-coming artists, rejecting the 'culture vulture' label.

Some artists feel that the 'Drake stimulus package' comes with negative effects, as they struggle to maintain success after their collaboration with him.

Drake's label, OVO, has been compared to a musical sweatshop, with artists claiming they were secluded and overworked on projects.

Despite the criticisms and challenges faced by artists post-collaboration with Drake, it's ultimately up to the artists to capitalize on the exposure and build a sustainable career.

Transcripts

00:00

for years people have talked about Drake

00:02

giving new artists a major boost with a

00:04

feature either on one of their songs or

00:06

guesting on his projects because he's

00:08

seen as putting so many rappers on over

00:10

the years it's no surprise that a lot of

00:12

them feel indebted to him I miss Dr like

00:15

you're a cool dude you know what I'm

00:16

saying he like he real observant so this

00:18

has been in a long time told like like

00:20

2018 we going to make it happen but we

00:22

made it happen for real but while we all

00:23

know the success stories of people like

00:25

Lil Baby and 21 Savage what happens when

00:27

the Dr cosign backfires and becomes the

00:29

high light of your career and does that

00:31

feature from Drizzy come with strings

00:33

attached that means you can never Escape

00:35

his shadow from kenick Lamar accusing

00:38

Drake of quote running to Atlanta when

00:40

he needs a few dollars and specifically

00:42

mentioning how he uses his features with

00:44

rappers like future 21 Savage low baby

00:47

and two chains as a way to be more

00:49

accepted by the culture it highlights a

00:51

deeper point that I want to dive more

00:53

into later in the video cuz these days

00:55

we have rappers like Rod wave a top

00:58

selling rapper with a DieHard fan base

01:00

and the ability to sell out huge venues

01:02

worldwide even going as far as to turn

01:04

down a feature from Drake so it's clear

01:06

that something fishy is going on but

01:08

before we get into how things went so

01:10

wrong I first need to explain how Drizzy

01:12

got this reputation as a cheat code for

01:14

success by the year 2020 Drake assisted

01:17

32 artists to their highest Hot 100

01:19

position at the time this included major

01:21

stats like Kendrick Lamar Future Lil

01:24

Baby and many many more on average the

01:27

artist climbed up 19 spots from their

01:29

previous highest position plus 18 of

01:31

these artists had never even made it

01:33

onto the charts in the first place

01:35

before they got that Drake stimmy his

01:37

Peak moment of helping other artists

01:39

came in 2017 when he brought seven

01:41

fellow rappers onto the Billboards or at

01:43

least gave them a boost by 2021 he'd

01:46

appear on 41 projects as a guest since

01:48

2015 and 30 times out of those 41 his

01:52

track had the highest streams on Spotify

01:53

in YouTube for the entire project and of

01:56

course Drake didn't just let those

01:58

numbers speak for themselves eles he's

02:00

constantly boasted about these

02:02

accomplishments on songs like mob

02:06

ties and now that Drake is facing

02:08

opposition from artists like Future Rick

02:10

Ross the weekend and Kendrick Lamar

02:12

during the wraps of award that's taken a

02:14

hold of the game his track push-ups also

02:16

hinted towards those who benefited from

02:18

the stimulus package with shots like

02:20

every song that made it onto the charts

02:22

he got from Drizzy and your first number

02:24

one I had to put it in your hand because

02:26

of the reputation as a hit maker who can

02:28

uplift an artist's career it's meant

02:30

that getting the guest spot from Drake

02:32

outshines co-signs from Legends in the

02:34

industry a Jay-Z feature is still is

02:37

still considered one of the most

02:39

important features you can

02:41

get to this day Dr this was especially

02:44

true for someone like Lil Durk who was

02:46

famously featured on Drake's absolute

02:48

Smash Hit laugh now cry later we in the

02:50

studio right this motherfcker Drake come

02:52

through the DM like I'm see on number

02:54

REM you he told me this before I supped

02:55

to been on that comilation he did like

02:57

he draw like four songs we didn't get on

02:59

it so when he said give me his number

03:00

I'm like he sent the song through I

03:02

called everybody you rich it's over with

03:04

like [ __ ] he got that he got that touch

03:05

for real you hear me we I turned to a

03:08

fan that [ __ ] day I call

03:09

everybody Mama it's over with I'm going

03:12

to do this [ __ ] we going to [ __ ]

03:13

him up on it and we F to go then when we

03:15

came out and the song was during the

03:16

pandemic yeah went straight to 100 m and

03:19

then it just shout out to Drizzy man

03:21

yeah shout out Drake though he

03:22

definitely helped the [ __ ] praised

03:24

by so many who got that first taste of

03:25

the billboard through him it's one of

03:27

the few things that until recently at

03:29

least most of his fellow MC's were happy

03:31

to salute Drizzy 4 I'm the only person

03:34

that put on for me when I ain't have

03:36

nobody was Drake I'm talking about Drake

03:38

was the first person to put on like

03:41

before anybody he didn't want to sign me

03:44

he didn't want to it was like yo that's

03:45

Roy Talent yo like you got to shine yo

03:48

I'm I'm a see to it I forever forever ow

03:51

Drake well that's a little awkward now

03:53

considering the recent events that's

03:54

taken the game by storm but as much as

03:57

Drake fans like to talk about how he can

03:59

basically give exposure or even revive

04:01

their careers this is only one side of

04:03

the story because for every success for

04:05

people like Flo savage or the weekend

04:08

there are people like blackboy JB Sosa

04:10

geek oio SES division in the UK gigs who

04:14

haven't returned to the Billboard charts

04:16

ever since as for others who kept their

04:18

place in the game the problem is that

04:19

they just failed to replicate the early

04:21

Rush of publicity that came from the

04:23

Drizzy feature that's why when the new

04:24

artist forbat got a collab with Drake

04:27

which debuted with 3 million streams in

04:28

its opening 2 4 hours on Spotify not

04:31

everyone saw it as a good thing for his

04:33

future so who are the artists whose

04:35

career is capsized after getting the

04:37

call from Drake and how much is he to

04:39

blame when you think of an artist who

04:40

fell off after getting the Drake feature

04:42

they don't come much bigger than

04:44

blockboy JB a Memphis MC who initially

04:46

garnered attention with tracks like

04:48

shoot Rover featuring 21 Savage and the

04:50

dance that fortnite would later steal

04:52

blockboy JB found himself getting the

04:54

fame DM from Drizzy where he claimed he

04:56

was his favorite rapper they would

04:58

eventually collab on a hit song titled

05:00

look alive and it went crazy when it

05:02

debuted as it basically took over the

05:04

game and quickly landed blockboy in the

05:06

double XO freshman list for 2018 as well

05:09

as a record deal with inner scope peing

05:11

at number five on the Billboard charts

05:13

the tracks official video now has over

05:15

390 million views on YouTube alone but

05:17

for all the momentum he had it's all

05:19

just evaporated once Drizzy did what he

05:21

always does and moved on to the next hot

05:23

thing when his debut album fat boy

05:25

dropped in 2020 it failed to chart and

05:28

the same unfortunately goes for 2022 is

05:30

back to the blog although he still has

05:32

his loyal core fans resulting in 2.4

05:35

million listeners on Spotify he

05:37

struggled to come to terms with the

05:38

negative impact that look alive had on

05:40

his career even when people pointed out

05:42

to him do you feel like you in some ways

05:44

you kind of blew up so fast that it gave

05:47

people weird expectations of what was

05:51

supposed to be coming from you now to be

05:53

honest I feel like it I didn't even blow

05:56

up that fight it just like [ __ ]

05:59

wouldn't even on me so I just when I had

06:02

this song it blew up I didn't blew up

06:04

the song blew up so like people didn't

06:08

even just know that I had like [ __ ]

06:10

four mixtes out before this this [ __ ] so

06:13

I always had a grind anyway so I feel

06:17

like people just don't understand it

06:18

even though things aren't in his favor

06:20

block boy is confident that good things

06:22

are coming his way he still believes

06:23

he'll rise to the top again and will

06:25

eventually step out of Drake's Shadow

06:27

yeah they tuned out and guess what

06:29

they're going to come back again if I

06:31

see like it it's just time it just take

06:34

time and like the longer you keep

06:36

rapping and the more like the more you

06:39

keep going it's the bigger your fan base

06:41

get like you I know when I first dropped

06:44

them with my real fans like I already

06:46

knew that cuz I every time I look at my

06:48

comments what you see something about

06:49

Drake or some [ __ ] but now like the

06:51

comments change what's interesting is

06:53

that these days BL boy is trying to ride

06:56

the same wave by reaching out to Drake

06:57

for another collaboration this time he

06:59

didn't just slide into Drake's DMS but

07:01

he made it public on his Instagram story

07:04

saying I think it's time for another one

07:05

at champagne poppy this time around even

07:08

Drake's fans recognize that there wasn't

07:09

much for the six God to game from

07:11

teaming up with blockboy ever again some

07:14

even have gone far as to comment things

07:15

like Drake probably avoiding watching

07:17

that story right now and black boy fell

07:19

off no waves to ride there for the boy

07:22

rather than being the mega star that

07:23

look alive set him up to be block boy is

07:25

now left in obscurity and his Fallout is

07:27

even being mocked by fellow rappers like

07:29

bandman Kevo yeah fell

07:33

[Laughter]

07:37

out I don't care I don't care he

07:40

shouldn't have said nothing about me he

07:41

fell off he do not got no money like me

07:44

he shouldn't have came at me he fell off

07:47

you all that dancing and doing this with

07:49

the leg [ __ ] is over

07:51

with it's over with bro you don't got it

07:54

once riding a wave that Drake hopped on

07:55

only to jump off before it faded block

07:57

boy isn't alone and briefly benefit

07:59

fting from Drake's neack for recognizing

08:01

what's hot in the culture sometimes this

08:03

phenomenon even extends to rappers from

08:05

Drake's own city which was the case for

08:06

a rapper by the name of smiley an

08:08

underground MC from Toronto Smiley

08:10

started his career rhyming with the

08:11

guarden gang click after a 2015 stin in

08:14

jail derailed his momentum Smiley got

08:16

his initial exposure through tracks like

08:18

nine on me and soon Drake could be seen

08:20

wrapping his track from the pool my

08:23

dance my pants well that's a label she

08:27

CH with no cable now I'm annoying wow

08:33

join officially on Drake's radar since

08:35

2017 he soon signed to Drake's OV label

08:38

and to him it seemed like the perfect

08:39

scenario at that point Drake really

08:41

started pushing him heavily on social

08:43

media I seen a picture with you and Ross

08:45

and Drake captions the [ __ ] that you're

08:47

his favorite rapper oh yeah yeah right

08:49

what that felt like when you seen that

08:51

it's love so I already like he's already

08:53

said things like that too already so I

08:55

was like I was just surprised he posted

08:58

that like that you know right right

08:59

right yeah with that kind of cosign he

09:01

started to believe that he was the one

09:03

sure it's like I've finally got to

09:07

embrace everything like you know I

09:09

understand it but like I've been like

09:11

that I've been asking myself like why me

09:13

why me but I'mma keep asking myself that

09:15

for how long now like you

09:18

know you know but real [ __ ] what I mean

09:21

but it's just it's love like that's

09:24

what's crazy cuz now I even see what he

09:26

sees real [ __ ] like you know it's crazy

09:29

it's say it's I do believe like but

09:32

unfortunately for Smiley no one else saw

09:35

it and when he finally got the Drake

09:36

cosign on 2021s over the top his flow

09:39

got clowned by the masses and everyone

09:41

pretty much thought he fumbled his

09:46

[Music]

09:47

opportunity what am I listening to I'm

09:51

going to get mad bro cuz this [ __ ] bro

09:53

this [ __ ] bro it getting me hot bro I

09:55

ain't going to lie bro the comments were

09:57

just as ruthless one of the hardest

09:58

verses from in a long time and smiley

10:01

does this Smiley sounds like he has

10:03

tickle battles with his homeboy despite

10:05

the fact that the track got number 57 on

10:07

the chart his 2021 album buy or buy two

10:10

sold abysmally clocking in at just 1.5k

10:13

units in its first week since then he's

10:16

barely been a factor but has denied

10:17

falling off without any real evidence to

10:19

back it up aside from the fact that he

10:21

was chilling on a boat F

10:24

you

10:26

see but Falling by the wayside and Dr

10:29

priorities after he hit isn't exactly

10:31

anything new I mean just look at what

10:33

happened to I love monean another artist

10:36

who acquired Drake's attention from a

10:37

self-released project MCC Conan's debut

10:39

EP popped off courtesy of tracks like

10:42

Tuesday and I don't sell Molly no more

10:44

after putting in a call to producer

10:46

Sunny digital driz got his hands on the

10:48

track and suddenly MCC Conan's life

10:50

changed now when Drake got on it what

10:52

did you say oh man I fainted in the

10:54

house you saw that little video I was

10:56

like I was like what the hell happened

10:58

you just tripping with my friends you

11:00

know what I'm saying smoking weed

11:01

hanging out somebody tweeted me a link

11:02

like oh that new Drake and IA MCC is

11:04

fire and I just favored it like oh yeah

11:06

that would be dope he must mean like if

11:08

me and Drake made a track that would be

11:09

hot I was like yeah that would be hot

11:11

the official OVO page tweeted me and was

11:13

like Drake I love M featuring Drake

11:16

Tuesday remix I was like what the hell I

11:18

was like no way I met Drake after the

11:19

show after watching the show and [ __ ]

11:21

and then uh he came up to me singing

11:23

some more lyrics I'm like I don't sell

11:24

Molly and all that and I was like what

11:27

how do you know my music you know what

11:28

I'm saying soon after that mccon signed

11:30

to OVO and thought he won the music

11:32

industry Lottery but just a year after

11:34

he got signed the Californian was

11:36

lifting the lid on the experience and

11:38

even claimed that Drake threatened to

11:39

put hands on him at one point in a

11:41

lengthy interview with the fader McAn

11:43

expressed how he felt like Drake and his

11:44

crew were quote scared when they saw how

11:47

easily he could cook up some bangers

11:49

before expressing how he felt betrayed

11:50

by Drake's camp for the way he was

11:52

treated when he entered their orbit why

11:54

y'all want to play games why didn't

11:55

y'all just tell me you didn't want to

11:56

[ __ ] with me anymore and just let me go

11:57

about my own way why did y'all make me

11:59

Chase you all the way the [ __ ] around

12:01

and make me look like a [ __ ] fool why

12:03

would you do this I was threatened by

12:04

others someone I so-called look up to

12:07

saying we going to [ __ ] you up the next

12:08

time we see you believing that oovo only

12:11

signed him because they needed a hot

12:12

song mcconnan has stayed on his

12:14

independent grind but nothing's ever hit

12:16

the same since he had this misadventure

12:18

with oovo but while there might have

12:20

always been a ceiling on mcan's success

12:22

anyways one person who many think has

12:24

been held back by his association with

12:26

Drake is party next door an R&B pioneer

12:29

in the eyes of the fans the fellow

12:31

Canadian has been clicked up with Drake

12:32

since 2014 and while the weekend refused

12:35

to sign to OVO party next door was happy

12:37

to sign his name on the dotted line I

12:39

could go to a label where they don't

12:40

know how to handle me and they don't

12:42

care he said of his decision or I'll

12:44

have a mentor who's been through it who

12:45

knows exactly what I want to mean to my

12:47

city and what I want to achieve they

12:49

know how to handle your emotions I'll

12:51

have freedom and guidance even though he

12:53

claimed to have all this Freedom he

12:55

later revealed in an interview that he

12:57

had to give Drake the track Wednesday

12:58

night and interlude for one of his

13:00

projects even though he wanted it for

13:02

himself but there's no denying that

13:03

Drake made a really big impact for him

13:05

in 2016 come and seei got him onto the

13:08

charts and in 2019 loyal became his

13:11

biggest commercial success so far but

13:13

there's times where P and's frustration

13:15

with his role at OVO has boiled over

13:17

particularly when it comes to writing

13:19

for other artists I'm 23 back I feel 43

13:22

you know what I mean that I I'm a to

13:23

write for these other people PD has

13:25

faced criticism for either sharing his

13:26

hits with Drake or finding his biggest

13:28

success as is alongside him he once

13:30

tweeted then deleted his plans to leave

13:32

the label after one more album in

13:33

November of 2020 when he wrote One More

13:35

album then I'll tell youall what it's

13:37

like but now that so much time has

13:38

passed it's hard to imagine that even as

13:40

talented as he is that he could ever

13:42

reach the full potential he had before

13:44

wasting valuable time on the Shelf at

13:46

oio as for others the Drake cosign

13:48

seemed to come at the perfect time only

13:50

to be unable to capitalize this was

13:52

definitely the case for young blue an

13:54

Alabama artist who initially made waves

13:56

back in 2017 with mishit blue has always

13:59

had clear star power but when his buzz

14:01

started to take a little dip having

14:03

Drizzy hop on 2020s your mind still

14:05

changed everything for him before that

14:08

he was battling to get a fair deal from

14:09

record labels and almost signed his life

14:11

away on what would have been a terrible

14:13

contract but the minute that he was

14:15

seeing next to Drizzy he suddenly had

14:17

leverage the deal they was offering me

14:20

uh it was like a lot of projects

14:23

involved in that like and I was just

14:24

like man I ain't got no other choice man

14:26

I'm just going to take the opportunity

14:27

huh like three three projects so like

14:30

like four and they wanted my old Masters

14:32

you know what I'm saying oh hell to the

14:34

[ __ ] and it was l number like like

14:36

like 250 type [ __ ] you feel 25 mil no

14:40

250,000 like Advance okay just put it in

14:43

perspective you know what I'm saying

14:45

like before the Drake record dropped

14:49

well soon as the Drake record dropped I

14:51

was having bid

14:52

Wars between $8 and9

14:55

million really yeah the lead single from

14:58

his album MO moon boy the record peaked

15:00

at number 12 and soon after he was

15:02

blowing up like crazy but to this day

15:05

your mind still has doubled the plays of

15:07

his next most popular song and while

15:09

albums like 2023 is love scars 2 did all

15:11

right he still hasn't been able to get a

15:13

hit that comes anywhere close to the

15:15

impact of the collab with the six God

15:17

through these artists we get a glimpse

15:18

into the potential negative effects of

15:20

getting the Drake stimulus package but

15:22

why does this happen to so many of them

15:25

and who exactly is to blame Drake's

15:27

critics often suggest that there are

15:28

hidden reasons behind his collaborations

15:30

since his rise to fame he's faced

15:32

accusations of capitalizing on others as

15:34

sounds or leveraging their hype for his

15:36

own game back in 2015 when he first

15:39

started co-signing Kodak Black Earl

15:41

Sweatshirt called him a vulture on

15:42

Twitter where he wrote I still feel like

15:44

Drake's overall statement isn't check

15:46

this new [ __ ] I heard it's always

15:48

self-serving and a lot of people agree

15:50

Drake obviously Embraces the curator

15:52

tretter Persona and he's decent enough

15:54

at it but it doesn't ever seem like he

15:56

manages long-term working relationships

15:58

with these artist he quote unquote

16:00

discovers whether it's D loaf fetty or

16:02

mcconnan it feels like nothing can

16:04

happen in hip-hop without him he's a

16:05

vampire but according to Drake it's

16:07

nothing as Sinister as that whether it's

16:09

UK rap or afro beat he's tapping into

16:12

it's just because he's a music lover I

16:14

like to enjoy what's going on man I

16:16

appreciate like all these young people

16:18

creating all these things you know it

16:20

takes some real energy and Synergy to

16:22

like create a good song yeah like I hate

16:24

that people think that like me being

16:27

like into

16:29

music from these kids that are trying to

16:31

like make it and trying to build a name

16:33

for themselves is like oh that's some

16:35

like that's some culture vulture like

16:37

what does that even mean I don't

16:38

understand what that means would you

16:40

rather me like not acknowledge anything

16:42

or support like that's some hater [ __ ]

16:44

but it is what it is I I see it a lot

16:46

and I guess people have their own

16:48

outlook on it but it's fair to say that

16:50

not everyone thinks it's as

16:51

straightforward as that in the eyes of

16:53

the TDE rapper daylight he'll just use

16:55

them up and throw them away we live in

16:57

an era where people need to suck other

16:59

people's juice so they're going to make

17:02

friends with him especially you know who

17:04

he's going to make friends with him he's

17:05

going to try to do a song with him and

17:07

feed off of him like he does every up

17:08

and com right going to happen is they're

17:10

going to get on your records they're

17:11

going to take your style and they're

17:12

going to blow up and then when you dry

17:14

out they're going to keep going and when

17:16

you look at the careers of people like

17:17

black boy JB and mcconnan he might have

17:19

a point then you have the problems he

17:21

faces with the artist on his label

17:23

similar to p& D's experience there's a

17:25

feeling that many of the artists are

17:26

fueling the Drake machine Obo's MI once

17:29

described a studio setup that was way

17:31

more similar to a boot camp than it was

17:33

to a recording session where artists are

17:35

secluded working tirelessly on projects

17:38

without outside contact the result well

17:40

it gave us hits like just hold on we're

17:42

going home which as many of you know is

17:44

one of Drake's most popular tracks but

17:46

it's stories like this that alter some

17:48

fans's perceptions to the point that

17:50

they believe Drake operates a musical

17:51

sweat shop disguised as a label so when

17:54

his newest sidee forbat joined they were

17:56

trying to warn him about what to expect

17:58

welcome to the Sweatshop for bats your

18:00

stay is indefinite to not the Drake

18:03

stand academics there are definitely

18:05

problems that arise from the Drake

18:06

stimulus package Drake has successfully

18:09

cleared himself of a number two this was

18:13

Artistry and wizard gree and his finest

18:16

hear me out Drake rocked all these

18:19

newcomers to sleep that could be

18:21

possibly an incumbent okay little baby

18:24

all right bet you know see Drake never

18:26

hates on the new guy he just shows him

18:28

over love and almost gets credit for the

18:31

new guy come up then after a while he

18:33

steps away from the [ __ ] and [ __ ] never

18:35

looks the same but when it comes down to

18:37

it Drake is ultimately free to give a

18:39

feature to whoever he wants and if

18:41

they're not on his label he doesn't owe

18:43

them anything else in fact while it

18:45

might give these rappers a buzz in Wake

18:47

of the track dropping it's not his job

18:49

to give them a whole career

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DrakeCollaborationsArtistic ImpactMusic IndustryCareer BoostRap CultureSuccess StoriesIndustry CritiqueArtistic ShadowCultural Influence
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