The BARBIE Cinematic Universe (ft Barney) is REAL because Capitalism RUINS Everything

The Kavernacle
29 Jul 202329:48

Summary

TLDRThe video discusses the impact of capitalism on the film industry, using the success of the Barbie movie as a case study. It criticizes the trend of toy companies attempting to capitalize on the popularity of a successful film by creating unnecessary sequels and spin-offs, such as the upcoming Polly Pocket and Hot Wheels movies. The speaker argues that this approach often leads to the degradation of quality and originality in filmmaking, prioritizing profit over artistic integrity and suggesting that such franchises are unlikely to resonate with audiences in the same way as the original film.

Takeaways

  • ๐ŸŽฅ The success of the Barbie movie has led to a trend of toy-based movies, with Mattel planning a variety of film adaptations of their toys.
  • ๐Ÿค” The speaker questions the sustainability of this trend, pointing out that the appeal of the Barbie movie was not solely due to the toy itself but the talent involved and the unique approach.
  • ๐Ÿ’ก Success in the film industry is not guaranteed by brand recognition alone, as seen with the failure of other franchise attempts like the mummy film universe.
  • ๐Ÿ“ˆ Capitalism in the film industry often prioritizes profit over quality, leading to a focus on sequels and franchises rather than standalone films.
  • ๐Ÿš€ The initial success of the MCU and its formulaic approach has influenced other studios to try and replicate this model, often overlooking the creative risks and originality that contributed to its success.
  • ๐ŸŽฌ The speaker criticizes the lack of logical thinking in the film industry, where one successful movie leads to an assumption that the brand can be endlessly milked for profit.
  • ๐ŸŒ The globalization of film content and the inclusion of political elements, such as the controversy over the Barbie movie's depiction of territorial claims, adds complexity to the reception of these films.
  • ๐Ÿคทโ€โ™‚๏ธ The speaker expresses skepticism about the upcoming slate of toy-based films, predicting that many will not resonate with audiences as expected.
  • ๐ŸŽž๏ธ The importance of creative freedom and risk-taking in filmmaking is highlighted, with studios often stifling these elements in favor of safe, formulaic content.
  • ๐Ÿ† The speaker argues for a return to focusing on quality content and storytelling, rather than the relentless pursuit of franchises and profit.

Q & A

  • What is the main critique of capitalism presented in the script?

    -The script criticizes capitalism for its tendency to exploit successful ideas by over-milking them for profit, leading to a decline in quality and originality, as exemplified by the plan to create a Barbie Cinematic Universe and other toy-based movies.

  • Why did the success of the Barbie movie lead to the development of other toy-based films?

    -The success of the Barbie movie led toy company Mattel to assume that there was a market for any movie based on toys, regardless of the specific brand recognition or the quality of the story, leading to the greenlighting of multiple toy-based films.

  • What was the initial reaction to the announcement of a Polly Pocket movie?

    -The initial reaction to the announcement of a Polly Pocket movie was skepticism, with the speaker doubting the film's potential for success due to a lack of widespread recognition of the toy and the belief that it was an attempt to capitalize on the success of the Barbie movie without understanding why it was originally successful.

  • What does the script suggest about the approach of Mattel's CEO Yanon Crees to the film industry?

    -The script suggests that Yanon Crees, Mattel's CEO, has a vision of turning the toy company into an intellectual property-driven machine, with ambitions to create movies, TV shows, stage productions, and theme parks, starting with launching an in-house film division.

  • What was the role of Margot Robbie in the development of the Barbie movie?

    -Margot Robbie played a crucial role in the development of the Barbie movie by suggesting Greta Gerwig as the writer and director, and by being an A-list partner to bring the doll to life through her production company, Lucky Chap Entertainment.

  • What is the main complaint about the approach of franchise filmmaking as depicted in the script?

    -The main complaint is that franchise filmmaking prioritizes profit over quality, leading to a lack of originality and creativity. It suggests that studios often misunderstand why a movie is successful and simply try to replicate its success without considering the elements that made it unique or appealing in the first place.

  • What does the script imply about the future of the Barbie Cinematic Universe?

    -The script implies a pessimistic view of the future of the Barbie Cinematic Universe, suggesting that it may follow the same path as other unsuccessful cinematic universes, such as the Dark Universe, due to a lack of logical thinking and an overemphasis on profit rather than quality storytelling.

  • What is the significance of the quote from George Lucas in the context of the script?

    -The quote from George Lucas highlights the challenges of creating art within a capitalist system that prioritizes profit over creativity. Lucas suggests that, in his experience, the commercial pressures of the film industry restricted his artistic freedom, leading him to sell Star Wars so he could make the movies he wanted without those restrictions.

  • How does the script view the potential success of upcoming toy-based films like Hot Wheels and Rock'em Sock'em Robots?

    -The script is highly skeptical about the potential success of these films, predicting that they will not perform well at the box office or with audiences due to a lack of genuine interest in the source material and a belief that the films are being made solely to capitalize on the success of the Barbie movie.

  • What is the speaker's stance on the current state of the film industry and its focus on franchises?

    -The speaker is critical of the film industry's focus on franchises, seeing it as a sign of a lack of creativity and an overemphasis on profit. They believe that this approach is leading to the production of low-quality, derivative films and a decline in the overall quality of cinema.

Outlines

00:00

๐ŸŽฌ Capitalism and the Film Industry

This paragraph discusses the impact of capitalism on the film industry, particularly focusing on the tendency of studios to capitalize on successful films by creating franchises and sequels without considering the artistic integrity of the original work. The speaker criticizes this approach, using the example of the Barbie movie and its potential to spawn a cinematic universe, despite the original film's success not being solely due to the Barbie brand. The speaker argues that the industry's focus on profit often leads to the degradation of art and the creation of subpar content.

05:00

๐ŸŽฅ The Polly Pocket Predicament

The speaker addresses the announcement of a Polly Pocket movie, starring Lily Collins and directed by Lena Dunham. Despite the involvement of talented individuals, the speaker expresses skepticism about the film's potential success, questioning whether it is a project driven by artistic vision or a cynical attempt to capitalize on the success of the Barbie movie. The speaker also discusses the challenges of creating a film that appeals to both adults and children, and the risks associated with adapting nostalgic toys into movies.

10:03

๐Ÿš€ Diverse Toy-Based Films in Development

This paragraph covers a range of upcoming films based on various toys, including Barney the dinosaur, Hot Wheels, and Rock'em Sock'em Robots. The speaker provides a critical perspective on the potential of these films, questioning the appeal of certain concepts like a Hot Wheels movie directed by JJ Abrams and starring Vin Diesel. The speaker also highlights the variety of tones and styles these films are aiming for, from surrealism to gritty action, and reflects on the challenges of creating a successful toy-based film franchise.

15:03

๐Ÿค” The Questionable Future of Toy Movies

The speaker expresses doubt about the future of toy-based movies, predicting that many of the announced projects will not perform well at the box office. The speaker argues that the success of the Barbie movie was due to its unique creative team and the cultural moment it captured, rather than the toy brand itself. The speaker also criticizes the film industry's reliance on franchises and the lack of originality in many current projects, suggesting that this approach is unsustainable and will lead to a decline in the quality of films produced.

20:04

๐Ÿ˜ค Capitalism's Impact on Creative Freedom

The speaker reflects on the broader implications of capitalism on the creative freedom of filmmakers. Drawing on the experiences of George Lucas and the challenges faced by artists in various industries, the speaker argues that the pressure to produce commercially successful content often stifles creativity and experimentation. The speaker also touches on the recent strikes in the film industry, suggesting that they represent a pushback against the commodification of art and the lack of respect for the craft of filmmaking by studio executives.

Mindmap

Keywords

๐Ÿ’กCapitalism

Capitalism refers to an economic system characterized by private ownership of the means of production and their operation for profit. In the script, the speaker critiques capitalism's influence on the film industry, emphasizing how profit motives lead to the overexploitation of successful ideas, such as turning popular toys into movie franchises. This is connected to the main theme of how capitalism can sometimes degrade artistic integrity and originality, focusing on maximizing revenue rather than quality.

๐Ÿ’กBarbie Cinematic Universe

The concept of a 'Barbie Cinematic Universe' in the script is used to criticize the trend in modern filmmaking where studios attempt to create interconnected movies around a central theme or brand to maximize profitability. The speaker argues that this approach dilutes the original appeal of standalone successes, like the Barbie movie, by overextending the brand into multiple, potentially lesser-quality films.

๐Ÿ’กFranchising

Franchising in the context of the video script refers to the practice of creating series or sequels based on original successful movies to create a sustained revenue stream. The speaker is critical of this strategy, suggesting it often results in a decline in quality due to the primary focus on profit, highlighting how franchises like MCU and DCEU have shown diminishing returns in quality over time.

๐Ÿ’กSequels

Sequels are follow-up movies that continue the story or thematic elements of a previous film. In the script, sequels are portrayed negatively as symptomatic of a capitalist drive to capitalize on the success of original films without necessarily maintaining artistic quality or integrity. This is discussed in the context of potential sequels to the Barbie movie that may not involve the original creative team, which could lead to a decrease in quality.

๐Ÿ’กToy movies

Toy movies are films based on popular toys or toy lines, such as Barbie, Polly Pocket, and Hot Wheels. The script discusses how these are increasingly being used by companies to leverage brand recognition for profits. The speaker critiques this trend by arguing that it often results in culturally and artistically hollow films that fail to capture the unique qualities that made the original toy or the first film adaptation popular.

๐Ÿ’กProfit compromises art

This concept is central to the video's theme, discussing how the pursuit of profit in the film industry often leads to compromised artistic and cultural values. The speaker uses the proliferation of toy-based movies and the pressure to create film franchises as examples of how commercial interests override creative and artistic considerations, leading to less innovative and lower-quality films.

๐Ÿ’กNostalgia marketing

Nostalgia marketing involves leveraging the sentimental value of past experiences or products to enhance the appeal of current offerings. In the script, the speaker discusses how film studios use nostalgia, such as the revival of beloved characters or themes from popular toys, to attract audiences. However, this approach is criticized for often resulting in superficial and unoriginal content.

๐Ÿ’กMCU (Marvel Cinematic Universe)

The MCU is referenced as a successful example of a cinematic universe that many other studios try to emulate. The speaker discusses how the model of interconnected films, while initially successful, has led to a saturation of similar content and declining quality, indicating the negative effects of excessive franchising and the diminishing creative returns of trying to replicate a successful formula.

๐Ÿ’กViewer fatigue

Viewer fatigue is the phenomenon where audiences grow tired of a particular format, genre, or series due to overexposure. This is highlighted in the script with references to how the repetitive production of franchise films and superhero movies has led to a decrease in audience interest and engagement, as evidenced by declining box office numbers for once-popular franchises.

๐Ÿ’กCinematic quality

Cinematic quality in the video script refers to the artistic and technical excellence of a film. The speaker argues that this quality is often sacrificed for commercial gain in the film industry, using examples from recent toy movies and franchises that prioritize profit over substantive storytelling, character development, and innovative filmmaking.

Highlights

The discussion revolves around the impact of capitalism on the film industry and how it influences the production of movies based on toys, specifically focusing on the Barbie movie and its success.

The speaker critiques the capitalist approach of milking successful franchises for all they're worth, leading to a lack of originality and creativity in filmmaking.

The success of the Barbie movie is attributed not just to the brand name but to the involvement of notable actors and a good director, which is often misunderstood by toy companies and studio executives.

The speaker predicts that the trend of making toy-based movies will lead to a saturation of the market, with many of these films not living up to the success of the Barbie movie.

The concept of a 'Barbie Cinematic Universe' is brought up, drawing parallels to the Marvel Cinematic Universe (MCU), and the speaker questions the logic behind such an idea.

The speaker reminisces about the Dark Fantasy cinematic universe that never took off due to the poor performance of the first film in the series, emphasizing the risks involved in creating interconnected franchises.

The pressure on studios to create sequels and franchises is highlighted, with the speaker arguing that this focus on profit can compromise the quality and integrity of films.

The speaker discusses the importance of critical and audience reception in the success of a film, using the example of the Flash movie to illustrate how even a film with popular characters can fail if it lacks quality.

The challenges faced by the MCU and DC Extended Universe (DCEU) are mentioned, showing that even the most successful franchises can struggle with maintaining quality and audience interest over time.

The speaker reflects on the originality of the first Iron Man film and how it set the stage for the MCU, contrasting it with the subsequent films that followed the franchise formula.

The discussion touches on the influence of George Lucas and his views on the constraints of capitalism in the film industry, highlighting the struggle between art and commerce.

The speaker expresses concern about the future of the film industry, with a focus on franchises and profit over creativity and storytelling.

The impact of capitalism on the degradation of cinema is explored, with the speaker arguing that the focus on making money has led to a decline in the quality of films being produced.

The speaker calls for a return to focusing on quality content and storytelling, rather than the relentless pursuit of creating franchises and profit.

The speaker concludes by encouraging viewers to share their thoughts on the discussion and the impact of capitalism on the film industry.

Transcripts

00:00

hello everyone once again from the

00:02

capitalist dystopia of the United

00:04

Kingdom and today we actually are

00:06

talking about capitalism and it's

00:08

basically how capitalism views the world

00:10

so you guys all know about the Barbie

00:13

movie you've probably seen it and lots

00:16

of you like it it's doing really really

00:18

well go woke never go bro go woke get

00:21

[ย __ย ] and like what always happens when

00:24

you have something successful what's a

00:25

capitalist like to do milk it for

00:28

everything it's worth so they completely

00:31

misunderstand why people like the Barbie

00:33

movie they just see oh Barbie in a movie

00:36

is doing well

00:37

therefore people just want movies based

00:42

on toys now because that is the message

00:44

the company who make Barbie have got

00:46

from a success it seems because now

00:49

there's a whole host of toy movies being

00:52

made by this company including like a

00:55

poly pocket movie like do most people

00:57

even know what Polly Pocket is I kind of

00:59

remember it from when I was a kid on

01:01

like TV adverts but like it doesn't even

01:04

have the same like brand recognition and

01:07

the reason people were so attracted to

01:08

Barbie is because of all the people who

01:11

are involved and it looked kind of

01:12

interesting like you thought Margot

01:14

Robbie and Ryan Gosling aren't going to

01:16

be in like this terrible movie about

01:18

Barbie and you have like a good director

01:20

a good writer and then it gets good Buzz

01:23

Good Word of Mouth gets good reviews

01:25

people go and see it and it's a good

01:27

movie right but for capture Studio execs

01:30

and we're seeing all this right now with

01:31

all the strikes It's never enough so

01:34

they're probably putting pressure on to

01:36

make a Barbie too and now we're gonna

01:37

get all these movies and they're

01:40

basically trying to make like some sort

01:41

of Barbie Cinematic Universe in some

01:44

ways not strictly speaking and it

01:46

reminds me so much I'm going to talk

01:48

about that later I forgot what exactly

01:50

it was called I'm going to read an

01:51

article about it because it's not

01:52

explaining to mine but remember Tom

01:54

Cruise was in that mummy film and then

01:56

there was a picture of like all these

01:58

famous actors who would be starring in

02:00

other like Dark Fantasy stuff never took

02:03

off because the first film never did

02:05

well so they never even made other films

02:07

in this new Cinematic Universe because

02:10

they don't think logically they don't

02:12

think oh you can just like one movie and

02:15

not milk it to death and because the MCU

02:17

has been so successful we've seen time

02:20

and again people just want to replicate

02:22

that success and I made a whole video

02:24

back in February I think about how even

02:26

the MCU was running into problems

02:28

because it was just milking everything

02:30

dry in the pursuit of profit because

02:33

profit really compromises are and if

02:36

there is going to be a load of new toy

02:38

movies but a same company who make

02:41

actual Barbie dolls then I feel like it

02:44

might even go the same way as the MCU

02:46

because with the MCU you had an original

02:48

really great film the first Iron Man and

02:52

apart from maybe three or four movies

02:54

mainly revolving around maybe like the

02:56

Avengers or Captain America no movie

02:58

since has really lived up to that in the

03:00

MCU even with like the DC EU Man of

03:03

Steel wasn't even great but it's like

03:05

better than all the rest of them so it

03:07

feels like these people are so obsessed

03:08

with making franchises they don't

03:11

realize why people might like like the

03:14

original movie in the first place it

03:15

always needs sequels and this is like

03:17

nothing new of course like even George

03:19

Lucas has spoke about this himself about

03:22

how he just felt so much pressure even

03:25

with style Wars to make like a certain

03:27

thing so I just want to talk about all

03:29

of us today and just talk about how like

03:31

capitalism just ruins everything even a

03:33

good thing like Barbie is a well-loved

03:35

movie it's made lots of money and it

03:37

can't just exist on its own it's got to

03:39

become part of the Barbie Cinematic

03:42

Universe so we're going to talk about

03:43

all of that today please like the video

03:44

let me know your thoughts down in the

03:46

comments before you go any further

03:47

please follow me on social media at the

03:49

Tabernacle on Twitter on Instagram on

03:52

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03:55

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03:56

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03:58

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04:01

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04:03

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04:07

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04:10

and check out my second channel the

04:12

links to everything down in the

04:14

description so I made a video last week

04:16

about the Barbie movie being I guess

04:18

alleged to promote communism because

04:20

Vietnam actually banned the movie The

04:22

Philippines wanted to ban the movie and

04:25

Republicans and America said it was

04:26

Chinese Communist propaganda because

04:29

really stupidly they fought this baby

04:31

map was actually showing Chinese

04:33

territorial claims to the South China

04:36

Sea

04:37

and sadly people didn't come out of

04:40

Barbie talking about how they want

04:42

um socialism with Chinese

04:44

characteristics or how much territory

04:46

China owns in the South China Sea they

04:49

just came out of it thinking it was a

04:50

good movie with a nice message about I

04:53

don't know gender roles and stuff and

04:55

how they are pretty bad for people right

04:57

but then you come out of the cinema you

05:00

go on the news and you get headlines

05:01

like this Polly Pocket movie starring

05:05

Emily in Paris Lily Collins is underway

05:07

another doll has come into the big

05:10

screen now toy company Mattel who make

05:13

Barbie is developing a film around

05:15

another nostalgic toy from our childhood

05:17

Polly Pocket speaking to variety metal

05:21

films producer Robbie Brenner confirmed

05:24

there is a script for the film which she

05:27

described as great it will be directed

05:29

by Lena Dunham with Emily and parastar

05:32

Lily Collins as Polly herself well first

05:35

of all they are two of my favorite

05:37

ladies ever Brenner said of Dunham and

05:39

Collins before speaking about their

05:41

collaboration it's been an amazing

05:43

collaboration Lena is so collaborative

05:45

and rolls up her sleeves and really

05:47

likes to roll around in the notes and

05:49

listen she's incredible Lily is so smart

05:51

and so specific and so productorial it's

05:54

just been an incredible collaboration so

05:57

we are thrilled about it hopefully we'll

05:58

be making that at some point in the

06:01

future the article also talks about

06:02

Greta Gerwig saying she doesn't really

06:04

want to make a sequel

06:05

to Bobby doesn't like really have any

06:08

ideas for it but yeah you know just the

06:11

whole concept that well we like Barbie

06:14

made by a very specific person specific

06:17

cast and it's like this cultural moment

06:19

with barberheimer as well so that's why

06:22

the film's doing really well and like I

06:24

said they take that as oh my God how do

06:27

we monetize more franchises what do we

06:30

have that's like Barbie old Polly Pocket

06:32

let's make the Polly Pocket movie no

06:35

one's asking for this yes there might be

06:37

like some hardcore Barbie fans who went

06:40

out to see it most people who watch that

06:42

movie don't even care about Barbie they

06:44

might have played with Barbie when they

06:46

were kids and stuff they didn't go to

06:47

see the movie specifically because it

06:49

was about Barbie they went to see it

06:51

like I said for multitude of other

06:53

reasons and it's getting good reviews

06:55

it's not like a brand that could survive

06:58

bad reviews if the film had terrible

07:00

word of mouth and bad reviews it

07:02

wouldn't have done well it could not

07:03

have just got success from being called

07:05

Barbie we see this with a lot of movies

07:07

and there's lots of superhero films like

07:09

the flash just recently came out Michael

07:11

Keaton was in it Ben Affleck was in it

07:13

it had loads of like characters people

07:16

liked and it flopped people didn't care

07:19

because the flash alone can't carry

07:21

something like that because it needs

07:23

good word of mouth as well I'd argue The

07:25

Flash is a bigger draw for people than

07:27

something like Barbie right so they

07:29

always take the wrong message they just

07:30

see dollar signs straight away so now

07:33

what's going to happen is we have Barbie

07:35

as this good movie which broke a lot of

07:38

conventions I'm going to read a little

07:39

bit about how it even came to exist in

07:41

the first place and how they let the

07:43

director basically do what she wanted I

07:45

just want to talk about Barbie a bit so

07:47

even like the metal boss spoke about

07:49

this uh in a variety interview it says

07:51

in 2018 after rapidly cycling for a

07:54

handful of CEOs Mattel brought in a new

07:56

boss with a big Vision yanon Crees an

07:59

israeli-born businessman and former

08:01

chairman of Fox kids Europe who wanted

08:03

to turn the toy company into an ipg

08:05

driven machine complete with movies TV

08:08

shows stage Productions and theme parks

08:10

one of his first initiatives was to

08:13

launch an in-house film division he's

08:15

saying we could have done something that

08:17

is maybe easier and take a brand that is

08:19

less complicated and has a less of a

08:21

history to manage or we could have done

08:23

animation rather than live action but we

08:25

actually wanted to create something

08:26

ambitious and unique and you go

08:28

basically straight to the top of our key

08:30

brand within weeks of joining the

08:31

company the CEO met with Margot Robbie

08:33

believing the a-lister was the ideal

08:35

partner to bring the doll to life and

08:37

she was interested in producing a Barbie

08:39

movie for her own company Lucky chap

08:41

entertainment the storyline for a film

08:43

about Barbie was not obvious that is

08:45

until Robbie suggested Gerwig as writer

08:47

director for the idea of Greta came up

08:49

we went out to a bunch of writers just

08:51

to hear different ideas and we heard a

08:52

bunch of pictures Robert Brenner the

08:54

Oscar nominated Indie producer of Dallas

08:56

Buyers Club who was hired to run matau

08:59

films some were interesting and

09:01

different and outside of the box and

09:03

weird and what you would expect and

09:04

terrible there was nothing that ever

09:06

felt like it was worth making a movie

09:07

about until this Greta idea craze also

09:10

saying the risk was that people outside

09:11

of Mattel would think that we want to

09:13

make movies in order to sell more toys

09:15

which they obviously do and I was very

09:18

clear that this is not about selling

09:19

toys this is about creating quality

09:21

content creating an experience with

09:23

societal impact that people would want

09:25

to watch we've been selling toys before

09:27

we made movies so we're not dependent on

09:29

that variety just assessing no matter

09:31

how many times Mattel Executives say

09:33

they're not making films to sell toys

09:35

they do have to sell toys The Hope is

09:37

that with the birth of the movie

09:38

division Metals products and films will

09:41

amplify each other and it's a proven

09:42

model with both Transformers and The

09:45

Lego Movie so at least with the Barbie

09:47

movie as like the first kind of proof of

09:50

concept of a toy movie it seems that at

09:53

least a bit of thought went into it

09:55

which we can clearly see on screen and

09:57

it feels like often the starts of these

09:59

things are the ones which because you

10:02

are trying to like break new ground or

10:04

break into the industry with this new

10:06

line of films whatever you maybe try a

10:10

bit harder like Iron Man was very

10:12

different to like other superhero movies

10:14

at the time as a start of like these

10:17

like Cinematic Universe films and I

10:20

don't even know these films be linked

10:21

it's just all toy films right but um

10:24

there was another article by variety

10:26

um and his Mato execs on the next

10:28

Hollywood moves and it talks about all

10:30

the movies coming out and I just thought

10:31

it'd be fun to read through some of them

10:33

and some of them sound like

10:37

weird enough that I'm like okay with it

10:39

and then there's others like the Polly

10:41

Pocket one where I'm like

10:42

like who wants this like seriously it's

10:45

gonna bomb I know that like I can tell

10:47

you right now I'm not an expert in the

10:49

film industry but sometimes you hear

10:51

something that's coming out Lena Dunham

10:54

Lily Collins Polly Pocket no one's

10:58

seeing that unless it is like absolutely

11:00

catered to Children then it might be

11:03

okay but if you're gonna go for the

11:04

teenage audience like Barbie

11:06

No No One's Gonna See It No One's Gonna

11:09

See it because you know it's not even

11:10

going to be good just because of Who's

11:11

involved now um this article goes on to

11:15

talk about a lot of this stuff so it has

11:17

more from the CEO the cries guy and he

11:20

said um you know what you should be

11:22

saying but also showing their intent at

11:25

the outset we're not saying okay let's

11:27

think about movie two and three let's

11:29

get the first one right and make that a

11:31

success and if you do that opportunities

11:33

open up very quickly once you establish

11:36

the first movie as a successful

11:37

representation of a franchise on the big

11:39

screen successful movies lend themselves

11:42

to more movies our ambition is to create

11:44

film franchises so of course like I was

11:47

saying it it is all about creating a

11:49

franchise they didn't just want to

11:50

create like a a good Barbie movie it's

11:52

meant to be a springboard so Robbie

11:54

Brenner also said something similarly

11:56

said everybody hopes that when you

11:57

create a movie that there's going to be

11:59

a franchise does everyone hope this do

12:02

you guys hope this when you see a good

12:04

movie do you want like Nomad land too do

12:07

you want The Thin Red Line to do you

12:10

want Saving Private Ryan 2 or Saving

12:13

Private Ryan Ryan's revenge or something

12:15

like no no people don't want film

12:17

franchises when they see a good movie

12:19

and I bet most people wouldn't want

12:21

Barbie to if the same Carson crew

12:24

weren't involved either right so he goes

12:26

on to say that's the hope that's that it

12:28

goes on and on and it's a gift that

12:30

keeps giving but in this day and age you

12:32

just want to get the first one right

12:34

looking at what they've got coming up

12:35

now that metal did get the first one

12:37

right here's a look at what's on it

12:39

slate and some new tidbits that variety

12:41

can exclusively reveal on the projects

12:43

so this is the only one that sounds okay

12:45

right I think in my mind which kind of

12:47

light is interesting so Barney as in

12:50

Barney the dinosaur producer Daniel

12:52

kaluya the iconic purple dinosaur will

12:56

inspire a live-action film that Mattel

12:58

has previously described as an a24 type

13:01

surrealistic movie now Brenner divulges

13:05

a few more details telling variety I

13:08

don't know that is necessarily going to

13:09

be darker it's just going to be unique

13:12

more of like a Being John Malkovich or

13:15

an adaptation she says referencing the

13:17

1999 and 2002 Spike Jones films now any

13:22

movie inspired by the worker Spike Jones

13:25

her is one of my favorite movies ever so

13:27

this sounds interesting if you're saying

13:29

a Barney movie is going to be like Being

13:31

John Malkovich which just sounds so

13:34

stupid like it's just insane like I'm up

13:37

for that really because you know at

13:39

least it's trying something right the

13:40

MCU movies are not inspired by any films

13:43

the directors like the Russo Brothers

13:45

won't tell you oh we're inspired by this

13:47

movie even the DC movies it's pretty

13:49

clear to see with a lot of them they're

13:51

inspired by in my opinion better movies

13:53

but the Joker was inspired by taxi

13:55

driver the king of comedy you were never

13:57

really here which is a really similar

13:59

movie also starring Joaquin Phoenix

14:00

obviously the recent Batman is inspired

14:03

by David Fincher films like zodiac and

14:06

seven so yeah if you are making a

14:08

franchise film based on something I'd

14:11

rather you name drop some better films

14:13

maybe that you're inspired by gives me a

14:16

bit of confidence it could be

14:17

interesting but now I want to go through

14:19

them so of course we have Polly Pocket

14:22

then we have Hot Wheels

14:25

by JJ Abrams so the top selling toy in

14:30

the world will be brought to life in a

14:31

film that features cars monster trucks

14:34

and motorcycles Abrams has described the

14:37

adaptation as grounded and gritty Brenna

14:40

tells variety that his words mean the

14:42

film will have real characters you can

14:44

relate to I'm glad it has real

14:45

characters that they are

14:47

three-dimensional and have emotional

14:48

Journeys look at any JJ Abrams movie

14:51

especially episode 9 the worst movie of

14:53

literally all time all his movies have

14:56

an incredible story and Incredible

14:57

characters that was something that was

14:59

important to him to make a movie that's

15:01

not just going to be fun and exciting

15:02

but that has a real emotion and real

15:04

stake to it this movie is going to be

15:06

terrible I'll say that right now like I

15:09

said JJ Abrams literally made one of the

15:11

worst movies in recent history the rise

15:13

of Skywalker absolute dumps the Fire

15:15

doesn't have anything good about the

15:17

characters in there and Rise of

15:18

Skywalker was just everything that's

15:20

wrong with franchise filmmaking so maybe

15:22

JJ Abrams is perfect for Hot Wheels but

15:25

that made money because it's Star Wars I

15:27

don't think Hot Wheels the movie is

15:29

going to make money and like that Gran

15:31

Turismo movie right I think it looks

15:32

stupid but at least it's based on like a

15:35

real story even though it looks like

15:36

cheesy as hell so I can kind of

15:38

understand why they made that into a

15:40

movie despite I don't think the Gran

15:42

Turismo brand really lending itself to

15:44

movies but Hot Wheels

15:46

come on JJ Abrams Hot Wheels who the

15:49

[ย __ย ] wants to watch that so another one

15:52

Rock'em sock'em robots starring Vin

15:55

Diesel I don't remember the movie I'll

15:58

put the picture on screen wasn't there a

15:59

movie just like this starring like Hugh

16:01

Jackman like over 10 years ago like

16:03

robot boxes controlled by people isn't

16:06

that the Rock and soccer Robots movie

16:08

starring Vin Diesel who only stars in

16:10

trash as well so the Fast and the

16:12

Furious star will lead a feature based

16:15

on Mattel's tabletop game of battling

16:17

robots Vin is excited we're working on

16:19

developing a script and we're very

16:21

excited about it like do kids even play

16:24

with that toy anymore that is like a toy

16:26

from like my parents childhood who's

16:28

running out to see Rock'em sucker robot

16:31

star and Vin Diesel who wants that I

16:33

mean yeah fair enough in diesel get like

16:35

a nice paycheck from his toy company

16:37

like who wants that uh there's another

16:39

one called American Girl

16:42

which is about a family comedy based on

16:45

the world of dolls content whatever that

16:48

means and experiences that matter who

16:50

says helps girls grow of confidence and

16:52

develop character we have something

16:54

great in the works don't know what

16:56

that's going to be magic eight ball a

16:58

film adaptation of the magic eight ball

17:00

will probably be a PG-13 Thriller

17:03

Brennan teasers this sounds like parody

17:06

this is like a parody am I am I reading

17:08

the onion right now magic eight ball is

17:11

a thriller movie coming out Hot Wheels

17:12

by JJ Abrams and rock of soccer robot

17:15

starring Vin Diesel it's so stupid it's

17:19

so stupid Cinema is dead capitalism is

17:21

just ruined Cinema Barbie and oppenheim

17:23

and they're the last two good movies

17:24

we're ever gonna get in the cinema so

17:26

one I can kind of see there is a He-Man

17:28

movie maybe so Master of the Universe a

17:31

story around the superhero He-Man has

17:33

been in development at numerous homes

17:35

over the years Mattel is still hoping to

17:37

turn the world of the Beloved characters

17:39

into an action adventure flick that has

17:41

the potential to so explore into a mega

17:43

franchise but variety exclusively

17:45

reported Mata was now shopping for a new

17:47

buyer after Netflix dropped the project

17:49

the property was strapped a billions in

17:51

development costs from its past lives at

17:53

other Studios is most recently attached

17:55

filmmaking Duo the knee brothers and

17:58

West Side Story actor Carl Allen to Star

18:00

as He-Man I mean I'm not gonna say a

18:04

He-Man movie will necessarily be

18:06

terrible

18:07

I know a lot of people don't really care

18:09

about He-Man especially younger people

18:11

be watching this so you'd have to

18:13

actually I don't know get some good

18:15

casting crew involved uh there's

18:16

something called a major Matt Mason

18:19

starring Tom Hanks uh written by Akiva

18:23

goldsman the Hanks will star as the

18:25

metal astronaut action figure from the

18:27

1960s who lives and works on the moon

18:30

okay it's Tom Hanks written maybe it

18:32

could be good like if it's like very

18:35

self-aware I don't even know to be

18:37

honest right it sounds stupid but that

18:40

one maybe could be good

18:41

Uno

18:43

the top performing card game in the

18:45

world will now become a movie

18:47

who wants the Uno movie like seriously

18:49

I'm gonna go insane like who thinks he's

18:51

a good idea is like some of them yeah I

18:53

can understand He-Man yeah fair enough

18:57

Uno and rock them soccer like why why

19:00

please no so Matchbox an action movie

19:03

based on the legendary toy cars that

19:05

invented in 1953 like who even knows

19:07

what that is Thomas and Friends director

19:10

Mark Foster the World War Z and monsters

19:12

ball director Wilhelm a fantasy film

19:14

based on the children's animated train

19:16

series I mean didn't we already have

19:19

like that Alec Baldwin Thomas movie I

19:22

remember watching as a kid like okay I

19:25

guess Thomas has some recognition you

19:27

master long before VI there was a

19:29

picture viewer invented in 1939 now an

19:33

Adventure film will be based on the

19:35

classic toy and Christmas balloon not

19:38

based on a toy but based on the true

19:39

story of when metal donated toys to help

19:41

make a young girl's dream come true

19:43

after she tied her Christmas list to a

19:46

balloon that was found by a grieving

19:47

couple who worked with the toy company

19:49

to fulfill the girl's wishes Mattel

19:52

looks producer family drama drawing from

19:54

the story so with that one at least yeah

19:57

true story kind of with the toy company

19:59

involved like go for it make that movie

20:01

maybe it will be interesting or whatever

20:04

but most of them I read you

20:06

why why are you even as Concepts asking

20:10

and obviously we know they want to build

20:12

film franchises based on viewfinder and

20:15

rock 'em sock and robots imagine getting

20:17

free rock and soccer robots movies star

20:19

of Vin Diesel like who the [ย __ย ] wants

20:21

that seriously this is just what makes

20:23

it so maddening like there's so many

20:26

problems of capitalism generally

20:28

and just watching entertainment like

20:30

just become increasingly like degraded

20:32

by the economic system it's just so

20:35

infuriating like Marvel seriously even

20:37

if you like those movies it's root it's

20:39

ruined Cinema forever like we have

20:42

multiverses which are all crap like the

20:45

flash just throwing in stupid [ย __ย ] like

20:47

Nicholas's cage canceled Superman in it

20:50

for no reason so people like nerds can

20:52

be like oh my God I got that reference

20:54

that canceled movie like it's just such

20:56

cynical filmmaking and that's the main

20:58

point of it it's just cynical it's like

21:00

we have a bunch of [ย __ย ] toys from the

21:03

like 100 years ago like 80 years ago how

21:05

do we make a movie out of it and I bet

21:07

most of these movies will bomb and they

21:10

won't be metal movies anymore and maybe

21:13

they'll try and do a Barbie too to like

21:15

rejuvenate it right because most of

21:17

these are going to be terrible the

21:19

Barney one might be funny and weird if

21:21

it's inspired by Being John Malkovich

21:23

that is the one thing I'll say the baby

21:24

that Tom Hanks won maybe He-Man or

21:27

whatever right and that's why I'd focus

21:29

on if I was them I would I'll just put

21:30

the other ones away who wants a movie

21:32

based on things no one has ever heard of

21:33

and you're just making it like promote

21:36

your toy collection again think it's

21:38

stupid and it's like this Barbie

21:40

cinematic franchise Universe just shows

21:43

what you know everything that's wrong

21:44

with the film industry they all think

21:45

about franchising and how they can just

21:48

make stupid [ย __ย ] into like an MCU type

21:51

I don't know film franchise that is

21:53

obviously like where they get these

21:55

things all wrong right because if the

21:57

Barbie movie

21:59

critically did bad right but still made

22:01

a bit of money they'd still take that as

22:02

evidence that these toys brand is so big

22:05

it can't fail right and I think the MCU

22:08

and and the DC EU they've proved

22:10

recently that brand is not enough now

22:12

like we've had these movies and there's

22:14

so many to watch and all these universes

22:17

are exhausting that you can make a movie

22:19

like The Flash include everyone's

22:21

favorite characters like Michael Keaton

22:23

coming back as Batman should be a big

22:25

moment but the movie flops like people

22:27

didn't care because the movie was meant

22:30

to be bad like the CGI was meant to be

22:32

bad the story was meant to be bad

22:34

generally

22:35

and people are tired of just shitty

22:37

movies like that right always banking on

22:40

Nostalgia things you recognize like very

22:43

cynical not trying to make a good movie

22:45

trying to make as good a product as

22:47

possible and that's what these franchise

22:49

movies often are it's like how do I make

22:51

a movie that appeals to everyone

22:53

probably by making it mindless simple

22:56

not challenging at all and that's why

22:59

having a franchise in mind is always

23:01

like a negative thing a lot of DC films

23:03

are bad especially like DC EU films but

23:06

the ones that are Standalone relatively

23:09

Joker and obviously the Batman they're

23:12

getting sequels right but they stand

23:14

alone very well like you don't need to

23:16

watch anything before you don't need to

23:18

know the characters even though

23:20

obviously everyone does know these

23:21

characters and they're getting sequels

23:23

and they're being made in a very like

23:25

controlled way right so the Joker's

23:27

getting like a musical sequel which is

23:29

really interesting to me even though

23:31

people might not like it and then the

23:33

Batman is just getting like a pretty

23:34

conventional sequel but every everyone

23:35

pretty much agreed that was a good movie

23:37

and you can see while watching it it

23:41

didn't cut corners or anything like the

23:43

flash it doesn't look like crap it

23:45

actually looks very good compared to

23:46

most superhero movies and it got a

23:49

generally positive reception yeah it

23:51

didn't do crazy numbers like an Avengers

23:53

film but it has that respectability as

23:55

well and movie studios you can see right

23:58

now they don't care about making great

24:00

movies they don't care about movie

24:02

history they just see movies as a

24:04

product a lot of these people they don't

24:06

care about any of this stuff and that's

24:07

why the film industry has someone you

24:09

know the head of Warner Brothers David

24:11

zazlov

24:12

and he just doesn't like movies anymore

24:15

he just doesn't like anything like that

24:17

TV shows he's like deleted from

24:19

existence they literally never streamed

24:21

that Batgirl movie which was finished so

24:23

they could get a big tax write-off

24:25

because if they showed it on streaming

24:27

they'd have to pay everyone more who was

24:29

involved in that movie this whole

24:30

franchise model just seeing all these

24:33

entertainment things as content

24:34

basically vindicates what George Lucas

24:37

was saying like must be like eight years

24:39

ago now right he said

24:41

I was restricted by capitalism in making

24:44

my movies that's why I sold Star Wars so

24:47

I could just do what I wanted when I was

24:49

older and he said when he was growing up

24:52

in the movie industry people often said

24:53

well aren't you glad you work in America

24:56

and not the Soviet Union and he replied

24:59

this has gone bar on Twitter a couple

25:00

times

25:01

when the Soviet Union their restrictions

25:04

were criticizing the government

25:06

but in terms of what they can actually

25:07

make in terms of the film they could be

25:10

very experimental which they were one of

25:12

the reasons I retired so I could make

25:13

movies that aren't popular

25:15

because in the world we live in in the

25:17

system we've created for ourselves in

25:19

terms of it's a big industry

25:22

you cannot lose money you're

25:25

forced to make a particular kind of

25:27

movie

25:28

and I used to say this all the time when

25:31

people uh you know back when uh Russia

25:35

was the Union of Soviet Socialist

25:38

Republics and they'd say oh but aren't

25:40

you so glad that you're in America I

25:41

said well I know a lot of Russian

25:43

filmmakers they have a lot more freedom

25:44

than I have

25:45

all I have to do is be careful about

25:47

criticizing the government otherwise

25:49

they can do anything and so what do you

25:50

have to do you have to adhere to a very

25:53

narrow line of commercialism it's about

25:56

his own film Star Wars he said he made

25:57

Star Wars everyone tried to make space

25:59

movies and they were all terrible they

26:01

were all like clones of Star Wars

26:03

because I didn't realize what made Star

26:04

Wars good they just thought it was the

26:06

Space Battles that made Star Wars good

26:07

the Space Battles is what people like

26:09

make me a space movie but people didn't

26:11

just like the space battles that was a

26:13

bonus people loved the characters people

26:15

liked you know good story good World

26:17

building like great performances from

26:19

like Harrison Ford or you know or Alec

26:21

Guinness people liked it for those

26:22

reasons but they took all the wrong

26:24

messages from that the same with

26:26

westerns back in the day as well

26:27

westerns they need to destroyed

26:29

Hollywood because they just keep pumping

26:31

out crappy westerns because they saw a

26:34

couple were successful and because of

26:36

capitalism in terms of art no matter

26:38

what industry has always happened

26:39

remember back in the day after Call of

26:41

Duty Modern Warfare every video game

26:43

wanted to be Call of Duty every game had

26:46

multiplayer BioShock 2 had competitive

26:50

multiplayer which I will admit I

26:51

actually liked but unnecessary didn't

26:53

need it but it wanted to be the next

26:55

Call of Duty everyone wanted to be Call

26:56

of Duty and it feels like with the MCU

26:59

everyone just wants to be Marvel now and

27:01

that's been going on for a long long

27:02

time and just like with Star Wars back

27:04

in the day what people are going to see

27:06

with Barbie is take the complete wrong

27:08

message for toy companies are all gonna

27:10

say

27:11

how do we make a toy movie people like

27:14

toy movies but people don't like toy

27:17

movies inherently they like good movies

27:20

that can be based on toys but again

27:23

these people just see dollar signs and

27:26

they're happy to milk something so it's

27:28

dry then discard it and you know I'm so

27:32

happy right now everyone is striking in

27:34

the film industry because it isn't

27:36

necessarily to do with this stuff which

27:38

has been going on for like you know

27:39

decades and decades at this point but

27:42

what it is is just like an attack on

27:44

this art from the captives class which

27:47

although people often saying oh like you

27:48

know this is so stupid they're so

27:50

privileged these rich actors they're

27:51

doing it because yeah they're doing it

27:53

for job reasons but most people who work

27:55

in the industry make under 26k a year

27:58

and a lot of these people fundamentally

28:00

care about the art of filmmaking where

28:02

the people in charge of these Studios

28:05

they don't care and that David zazlov is

28:09

one of the worst like even something

28:10

like Westworld I was thinking about they

28:12

took that off stream in Westworld and

28:14

although the series deteriorated in

28:17

quality the first two seasons were

28:18

absolutely massive for HBO right and

28:20

it's just gone Batgirl no one will ever

28:23

see that because they want a tax

28:25

write-off right these people don't care

28:28

so I'm happy there's a pushback but it's

28:30

also sad they're still not learning the

28:32

lessons of either the DC EU or also you

28:35

know the dark pictures universe or

28:38

whatever the [ย __ย ] it was called they

28:40

don't realize that you can't just plan

28:42

franchises and expect people to watch

28:44

them because I predict this is going to

28:45

happen Polly Pocket might do

28:49

okay maybe but I don't think it will

28:52

even make a profit right and then the

28:53

other movies they won't do very well

28:56

unless they specifically Target a very

28:59

young audience or something like Hot

29:00

Wheels which apparently is going to be

29:02

gritty and amazing and then they'll try

29:03

and make a Barbie too and Barbie two

29:05

will probably be worse than Barbie one

29:07

and then that's it no more metal

29:09

Cinematic Universe no more Barbie

29:12

Cinematic Universe it'll just be dead

29:14

what they could do is think about how do

29:18

we make another movie like Barbie which

29:20

is good

29:21

they could do that instead but no they

29:24

have like 10 ideas 80 to sound like

29:27

absolutely within 10 years people just

29:28

think about oh yeah that Barbie movie

29:30

was good wasn't it everything else I

29:32

don't even know what happened afterwards

29:33

the same with the mummy movie right who

29:35

talks about the mummy movie anymore

29:36

who's clamoring for dark pictures no one

29:39

who wants a Polly Pocket movie a Hot

29:41

Wheels movie who wants this anyway that

29:43

is it for the video let me know what you

29:44

guys think down in the comments and if

29:46

you made it this far thank you for

29:47

watching

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