R2, R3, R3X Revealed | Rivian

Rivian
7 Mar 202437:55

Summary

TLDRRivian's CEO, R.J. Scaringe, unveils the company's new R2, R3, and R3X electric vehicles, emphasizing their adventure-readiness, safety, and affordability. The R2, starting at $45,000, offers a spacious and versatile design with a focus on user experience and self-driving capabilities. The R3 and R3X, siblings to the R2, provide a crossover option with a compact size and enhanced performance, respectively. These vehicles are designed to inspire exploration, create lasting memories, and contribute to Rivian's mission of electrifying the world while promoting a sustainable future.

Takeaways

  • 🚗 Rivian's founder R.J. Scaringe emphasizes the company's commitment to keeping the world adventurous forever, with a focus on long-term thinking and sustainability.
  • 🌿 Rivian's R1 product line, including the R1T truck and R1S SUV, has been designed with a deep desire to enable and inspire adventure, while also prioritizing safety and achieving top safety ratings.
  • 🔋 The R1 vehicles feature an in-house built technology platform, allowing for continuous software improvements and new feature additions over time.
  • 🔌 Rivian is building a high-speed charging network called the Rivian Adventure Network, with plans to integrate with the Tesla Supercharger network, aiming to support the transition to electrification.
  • 🏞️ The company is also focused on creating renewable energy supply, with a goal of building out over 7 billion miles of renewable energy by 2030.
  • 🚙 R.J. Scaringe introduces the R2, a new vehicle designed to be more accessible and affordable, starting at $45,000, with deliveries expected to begin in the first half of 2026.
  • 🌟 The R2 features a single-motor rear-wheel-drive variant, a dual-motor all-wheel-drive variant, and a tri-motor variant, with the highest performance models achieving 0 to 60 mph in under three seconds.
  • 🛣️ Rivian is developing a service infrastructure, including mobile service trucks and physical service locations, to provide convenient and efficient vehicle maintenance and support.
  • 🏠 The R2 and its sibling, the R3, are built on a flexible platform that allows for a range of vehicle sizes and capabilities, with the R3 being a smaller crossover variant.
  • 🚀 Rivian also announces the R3X, a high-performance version of the R3, with a focus on delivering exceptional on and off-road capabilities in a compact package.
  • 🎒 Rivian is creating a suite of accessories for their vehicles, such as tents, bike racks, and kitchen modules, to enhance the outdoor and adventure capabilities of their products.

Q & A

  • What is the core philosophy behind Rivian's product development?

    -The core philosophy behind Rivian's product development is to keep the world adventurous forever, focusing on creating products that enable and inspire adventures and memories for generations to come.

  • What are the safety achievements of Rivian's R1T and R1S models?

    -The R1T and R1S models have achieved Top Safety Pick+, the highest safety rating from the Insurance Institute for Highway Safety, and a five-star standard.

  • How does Rivian's technology platform contribute to the evolution of their vehicles?

    -Rivian's technology platform, built entirely in-house, includes software and electronics that allow their vehicles to improve over time with software updates and new feature additions.

  • What is the significance of the Rivian Adventure Network?

    -The Rivian Adventure Network is a high-speed charging network being built by Rivian to support electric vehicle charging needs, both for Rivian vehicles and non-Rivian vehicles, promoting the transition to electrification.

  • What is Rivian's commitment to renewable energy by 2030?

    -Rivian is committed to building out over 7 billion miles of renewable energy by 2030, which includes projects already underway to create an upstream supply of renewable energy.

  • What are the key features of the R2 vehicle introduced by Rivian?

    -The R2 vehicle combines capability, performance, utility, storage, and functionality. It has a large front storage trunk, an airy and comfortable interior, and an open-air experience with quarter windows that pop out and a rear glass that opens.

  • How does the R3 vehicle differ from the R2 in terms of size and design?

    -The R3 is about 400 millimeters shorter than the R1S and has a shorter wheelbase and lower height, making it more maneuverable and fitting into any garage or tight spaces. It is designed to be a crossover with a focus on dynamic performance and everyday usability.

  • What are the performance variants of the R3 vehicle?

    -The R3 vehicle comes in single-motor rear-wheel-drive, dual-motor all-wheel-drive, and tri-motor variants, with the highest performance versions achieving 0 to 60 mph in well under three seconds and a range of over 300 miles.

  • What is the starting price of the R2 vehicle, and when will it be available for delivery?

    -The starting price of the R2 vehicle is $45,000, and deliveries are expected to begin in the first half of 2026.

  • How does Rivian plan to make their vehicles more accessible to a broader audience?

    -Rivian plans to make their vehicles more accessible by developing a platform that allows for manufacturing efficiency and affordability, as seen with the R2 and R3 vehicles, and by accelerating production timelines to get vehicles to customers quickly.

Outlines

00:00

🎤 Introduction and Welcome

The script begins with a lively atmosphere, setting the scene with nature sounds and music. R.J. Scaringe, the CEO of Rivian, is introduced and welcomed enthusiastically by the audience. He expresses his excitement for the moment and the support from friends, family, and supporters. He talks about Rivian's core philosophy of keeping the world adventurous forever, emphasizing the long-term vision and commitment to future generations. The R1 product line is introduced as a handshake with the world, redefining trucks and SUVs with unprecedented performance and usability.

05:02

🚀 Rivian's Mission and Safety

R.J. Scaringe discusses Rivian's mission to inspire adventure and exploration, aiming to create products that not only enable memorable experiences but also encourage people to embrace new challenges. The importance of safety is highlighted, with the R1T and R1S achieving the highest safety ratings. The company's technology platform, built in-house, allows for continuous improvement and feature updates. The CEO emphasizes the value of community feedback and Rivian's commitment to creating a movement of optimistic customers.

10:03

🔋 Charging Infrastructure and Renewable Energy

The script addresses the transition to electric vehicles and the need for charging infrastructure. Rivian's commitment to building a high-speed charging network, the Rivian Adventure Network, is announced, along with the integration with the Tesla Supercharger network. The CEO also discusses Rivian's goal to build out renewable energy projects to support the shift to electrification and the company's dedication to creating an upstream supply of renewable energy.

15:06

🚗 Introducing the R2

The CEO introduces the R2, Rivian's new vehicle, emphasizing its capability, performance, utility, and functionality. The R2 is designed to meet customer needs and market demands, with a focus on enabling adventures. The vehicle's size and capability are optimized, and features like the front storage trunk and spacious interior are highlighted. The R2 is presented as a more accessible vehicle, with a starting price of $45,000 and the option to reserve starting today.

20:08

🛠️ R2's Design and Manufacturing

The R2's design is detailed, focusing on the vehicle's size, storage capabilities, and the open-air experience. The CEO discusses the efforts put into ensuring a comfortable and spacious experience, as well as the technical aspects of the vehicle, including the new platform, battery cell, and drivetrain options. The R2's price point and manufacturing efficiency are emphasized, aiming to make the vehicle affordable and accessible.

25:11

🚙 R3 and R3X: Rivian's New Models

The CEO introduces the R3 and R3X, siblings of the R2, with a focus on the R3 as a crossover vehicle. The R3 is described as maneuverable and drivable, with a focus on making a smaller car feel big. The R3X is presented as a higher performance package, with a wider stance, more ground clearance, and a tri-motor setup. The CEO emphasizes the platform's flexibility and the shared DNA between the R2, R3, and R3X, ensuring they embody the Rivian brand.

30:24

🚗 Future Plans and Accessibility

The CEO outlines Rivian's future plans, including the delivery timeline for the R2, set for the first half of 2026. The use of Rivian's Illinois site for production is highlighted to accelerate market entry. The Georgia site's importance for scaling across all vehicles is also mentioned. The CEO concludes by discussing the accessories developed for the vehicles, such as tents, bike racks, and kitchen storage, aiming to enhance the customer experience and facilitate the creation of memorable adventures.

35:24

🎉 Closing Remarks

The script ends with a closing speech by the CEO, thanking everyone for joining and expressing excitement for Rivian's future. The upbeat music and cheering from the audience create a celebratory atmosphere, reflecting the enthusiasm for the company's new models and the journey ahead.

Mindmap

Keywords

💡Rivian

Rivian is an electric vehicle manufacturer that focuses on creating adventure-oriented vehicles. In the video, Rivian's CEO, R.J. Scaringe, introduces new products that embody the company's commitment to innovation and sustainability. The brand is associated with a community-oriented approach and a focus on creating vehicles that inspire exploration and adventure.

💡R1 Product Line

The R1 product line refers to Rivian's initial offering of electric vehicles, which includes the R1T truck and R1S SUV. These vehicles are highlighted for their performance, capability, and everyday usability. The R1 line is seen as a handshake with the world, showcasing Rivian's ability to redefine the standards of trucks and SUVs in terms of electric capabilities.

💡Safety

Safety is a paramount concern for Rivian, as evidenced by the R1T and R1S achieving Top Safety Pick+ ratings from the Insurance Institute for Highway Safety. The company emphasizes that every decision in vehicle design, including structural aspects, is aimed at making their vehicles the safest in their class, reflecting a commitment to protecting both the environment and the people who use their products.

💡Technology Platform

Rivian's technology platform includes in-house built software and electronics, which allows their vehicles to improve over time. This platform is a key differentiator for Rivian, as it enables continuous updates and feature additions, ensuring that the vehicles remain at the forefront of technological advancements in the electric vehicle industry.

💡Community

The Rivian community is central to the company's ethos. The CEO speaks of creating a movement and a community of users who are not only satisfied with the products but also share an optimism for the future. This community is seen as a powerful force in shaping the company's decisions and is integral to the brand's identity.

💡R2

The R2 is a new vehicle introduced by Rivian, designed to be more accessible and affordable than the R1 line. It combines capability, performance, utility, storage, and functionality, aiming to meet a broad customer need. The R2 is positioned as a vehicle that can inspire and enable adventures, with features like a large front storage trunk and foldable seats for versatile use.

💡R3

The R3 is a sibling vehicle to the R2, described as a crossover that captures Rivian's brand essence. It is smaller and more maneuverable than the R2, with a focus on urban usability and adventure capabilities. The R3 is designed to feel spacious on the inside despite its compact exterior, offering a unique closure experience in the rear and a flipper glass for easy access.

💡R3X

The R3X is a performance variant of the R3, offering a higher level of on and off-road capabilities. It features a wider wheel and tire stance, more ground clearance, and a tri-motor setup. The R3X is designed to deliver a level of performance that is both exciting and practical, embodying Rivian's commitment to creating vehicles that are not only sustainable but also thrilling to drive.

💡Electrification

Electrification is the transition from combustion engine vehicles to electric ones. Rivian is dedicated to this transition, aiming to help move the global fleet to electric vehicles. This is not only an environmental commitment but also a technological challenge that Rivian addresses through innovative vehicle design and infrastructure development, such as the Rivian Adventure Network for charging.

💡Renewable Energy

Renewable energy is a key component of Rivian's long-term strategy. The company is committed to building out over 7 billion miles of renewable energy by 2030, supporting the upstream supply needed for the electrification of vehicles. This commitment to renewable energy underscores Rivian's holistic approach to sustainability, addressing both the vehicle and the energy source.

💡Accessories

Accessories for Rivian vehicles are designed to enhance the user experience and enable specific activities, such as camping, biking, and outdoor adventures. These accessories, like tents, bike racks, and kitchen modules, are integrated into the vehicle's design, reflecting Rivian's focus on creating products that facilitate memorable experiences and adventures.

Highlights

Rivian's founder and CEO, R.J. Scaringe, emphasizes the company's commitment to keeping the world adventurous forever.

Rivian's products are designed to inspire adventure and exploration, with a focus on long-term sustainability.

The R1 product line redefines trucks and SUVs, offering unprecedented performance and usability.

Rivian vehicles are built with safety as a priority, aiming to be the safest trucks and SUVs in the world.

Rivian has developed an in-house technology platform, including software and electronics, to improve and add features over time.

Rivian is creating a community of users and customers with a shared optimism for the future.

Rivian's vehicles are designed to be more than just transportation, but also as active elements of community spaces.

Rivian is building a network of service infrastructure, including mobile service trucks and physical service locations.

Rivian is investing in renewable energy supply, with a goal of building over 7 billion miles of renewable energy by 2030.

Rivian is introducing the R2, a new vehicle designed to be more accessible and affordable while maintaining performance and capability.

The R2 features a large front storage trunk, optimized packaging for comfort, and an open-air experience with foldable seats.

Rivian's new platform includes a 4695 cell battery, which is integrated into the vehicle structure for efficiency and affordability.

The R2 offers various drivetrain options, including single-motor, dual-motor, and tri-motor variants, with a top performance of 0 to 60 in under three seconds.

Rivian is also introducing the R3, a crossover version of the R2, with a focus on maneuverability and interior spaciousness.

The R3X is a high-performance variant of the R3, with a wider stance, more ground clearance, and tri-motor setup.

Rivian is working to accelerate the production and delivery of the R2, with deliveries expected to start in the first half of 2026.

Rivian has developed a range of accessories for the R2 and R3, including a tent, bike racks, and a kitchen module for outdoor adventures.

Rivian's mission is to transition the world from combustion fuels to electrification while creating amazing memories for its customers.

Transcripts

00:00

(gentle upbeat music)

00:40

(gentle music continues)

01:20

(gentle music continues)

01:53

(critters chirping)

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(camera shutter clicking) (waves crashing)

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(camera shutter clicking) (water pattering)

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(birds chirping) (camera shutter clicking)

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(camera shutter clicking) (wings fluttering)

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(dogs sniffing) (person laughing)

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(camera shutter clicking) (bells tinkling)

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02:10

(children speaking indistinctly)

02:11

(camera shutter clicking)

02:13

(carnival music)

02:18

(people laughing)

02:19

(camera shutter clicking) (gentle music)

02:24

(children laughing) (camera shutter clicking)

02:26

(pictures whooshing)

02:27

- [Announcer] Please welcome

02:28

founder and chief executive officer of Rivian,

02:30

R.J. Scaringe.

02:31

(attendees applauding and cheering)

02:36

- [Attendee 1] R.J.! (cheers)

02:38

(attendees applauding and cheering)

02:39

- [Attendee 2] Yeah!

02:41

(attendees applauding and cheering)

02:55

- [Attendee 3] R.J.!

02:56

(attendees applauding and cheering)

02:59

- [Attendee 4] R.J.!

03:00

(attendees applauding and cheering)

03:04

- Wow.

03:04

(attendees laughing)

03:06

I'm so excited to have all of you here.

03:09

You know, this is a moment

03:10

that's been building for so long for us

03:13

and to have so many friends, family, and supporters

03:17

that are here.

03:18

It's like moving,

03:19

I can feel it in my soul right now.

03:20

So thank you, guys.

03:22

- Yeah. - Let's go!

03:23

- We've got a lot to talk about today.

03:25

(attendees cheering)

03:26

You know, I started Rivian

03:27

and really at the core of it,

03:31

every decision we make,

03:32

the products, the strategy, what we're building,

03:35

how we go about building our business,

03:38

the way we structure our teams,

03:40

the way we think about our culture, has been built

03:42

around this idea of keeping the world adventurous forever.

03:46

And so much of that ties into this world of forever

03:50

or into this word, forever.

03:52

And forever is an intimidating word.

03:54

It's a word that means so many things

03:56

it's hard to even capture what it represents.

03:59

And when we look at that word,

04:00

when we think about what we're building,

04:02

what we're creating,

04:03

it extends beyond us.

04:05

Extends beyond what we're doing today,

04:07

what we're doing this month.

04:09

And we often say we're building a world

04:12

thinking about our kids' kids' kids,

04:15

and it's our kids' kids' kids,

04:16

that mindset that informs how we make product decisions

04:20

and it informs, really importantly,

04:22

how we make the products what they are.

04:26

So today, you know, when we think about that

04:30

and we look at what we're gonna be showing you,

04:32

just recognize the thoughtfulness,

04:34

that thousands and thousands of decisions

04:36

that have gone into those products.

04:39

And to start that,

04:40

we developed our R1 product line

04:42

really as our handshake with the world.

04:44

These are products that redefined what a truck was,

04:48

what an SUV was,

04:50

and enabled a level of performance,

04:51

capability, everyday usability

04:54

that really never before have been seen.

04:57

And that was built on this deep desire,

05:01

this really deep desire to make products

05:04

that not only enable the types of adventures

05:07

we want to take photographs of,

05:08

the kinds of things we wanna remember

05:10

20 years from now, 100 years from now,

05:12

but also inspire those things,

05:15

inspire you to say yes to things that scare you,

05:18

to explore, to do new things.

05:22

And that desire to explore feeds into all the things

05:25

that we drive as a business.

05:27

And hopefully you see that in our future products

05:30

and what's to come.

05:32

Now beyond just the desire to explore,

05:34

we also need to make sure that these products are safe.

05:37

And a huge part of what we're building

05:40

has been built around safety.

05:42

And the R1 products,

05:43

every decision that had to do with structure

05:47

or the way the vehicle was packaged,

05:49

was laddering into the goal of making these

05:51

not only a safe vehicle,

05:53

but the safest truck and the safest SUV in the world.

05:57

So the R1T and the R1S achieve that; Top Safety Pick+,

06:01

the highest safety rating

06:02

on the Insurance Institute for Highway Safety

06:04

five-star standard.

06:06

And they're incredible.

06:08

Now, linked to all this is a technology platform we created,

06:12

we built software, we built electronics,

06:15

we designed, entirely in-house,

06:16

our network architecture that allows our vehicles

06:19

to get better and better over time.

06:22

And I see a lot of our owners out here,

06:24

and I know one of the things that's most followed is

06:26

what's the next set of features to drop?

06:28

And we get to make improvements to the software.

06:30

We get to add new features.

06:32

I get tons of feedback.

06:34

You know, my dad will send me

06:35

whether he likes it or not,

06:37

sometimes very strongly worded,

06:39

(attendees laughing)

06:39

but we love the feedback.

06:41

We love the opportunity to be really integral

06:44

and connected to our community

06:46

as we're making all these decisions.

06:48

You know, we think about our community,

06:50

we think about our owners.

06:51

It's such a powerful part of what we're building.

06:54

When I started,

06:56

you know, I can remember back it was,

06:59

we had all these things we'd wrote.

07:00

We thought about what do we wanna become as a company?

07:04

And one of the things that inspired us so deeply was to say,

07:06

"Can we create something that inspires people,"

07:10

"and inspires us to behave differently?"

07:12

"Inspires us to show up as our best self."

07:16

And that was embodied in this goal of creating a movement

07:19

and a community of users, a community of customers,

07:22

that just loved the product

07:25

and had an orientation and optimism around the future

07:28

that was so core to who we are.

07:31

And there's so many ways to look at this.

07:33

There's so many stories.

07:34

I get lots of emails,

07:35

I love sharing with the team.

07:37

Emails from customers who're doing really amazing things.

07:40

So here's one that just embodies it beautifully.

07:42

This is Mylo.

07:44

Imagine you're driving down the highway,

07:47

you see a semi-truck in a ditch.

07:49

(attendees laughing)

07:50

You not only think to yourself,

07:52

"I'm gonna pull over and see if they're all right,

07:53

"I'm gonna try to pull them outta the ditch."

07:55

(attendees laughing)

07:56

And so much in this embodies Rivian,

07:58

it's that orientation to help,

08:02

but it's also the fact

08:03

that the vehicle can pull a semi out of a ditch.

08:05

(attendees applauding and cheering)

08:11

And so I used to get asked the question,

08:15

"Can a Rivian vehicle tow?"

08:17

And I'd always jokingly say,

08:18

"Can tow a house across the street,

08:19

"just how far do you wanna tow it?"

08:21

But, you know, beyond the products

08:24

and beyond what we're creating,

08:25

and the technology, and the software, and propulsion

08:28

and towing capability,

08:30

is really the other element of how our brand manifests,

08:34

which is our spaces.

08:35

And we're sitting in one today.

08:37

This is normally a movie theater.

08:39

It doesn't look like one right now,

08:40

but normally there'd be seats right here.

08:42

And this is an example

08:44

of the types of spaces we wanna create as a company.

08:46

Spaces that are active elements of the community,

08:50

pull people in, drive discussion,

08:54

enable the types of dialogue around what's coming

08:57

in terms of electrification,

08:59

what we have to drive in terms of change.

09:02

And this is one of many spaces,

09:04

and we're building more of these

09:06

and we have them across the U.S.

09:08

and each one of these is special,

09:09

each one has some unique link to the community that it's in.

09:12

And, you know, these are a chance for us

09:15

to physically manifest our brand in a very unique way.

09:20

But beyond the spaces like this,

09:23

we also have a whole network

09:24

of service infrastructure we've created.

09:27

And we think about service.

09:29

You know, your mind immediately goes

09:30

to the idea of going to a physical service location.

09:33

But actually more than half of our service is done

09:36

with our mobile service fleet.

09:38

So we have over 500 mobile service trucks, our R1T,

09:42

and mobile service vans that actually show up at your house,

09:45

show up at your work,

09:47

and we can fix your vehicle there.

09:49

But in addition to that,

09:50

for things that we can't fix in your driveway

09:51

or fix in a parking lot of your office,

09:53

we do have a physical service infrastructure.

09:55

We have 54 service locations today.

09:57

These are rapidly ramping up.

10:00

And these are beautiful spaces,

10:02

enthusiastic team members.

10:04

And we've just started doing test drives outta these

10:07

to give more people exposure, not just to Rivian,

10:09

but importantly to electrification

10:11

and what it feels like to drive an electric vehicle.

10:13

Something that really completely changes the way you think

10:15

about the way a car operates.

10:19

So we won't be talking

10:20

about electric vehicles in this massive transition

10:23

where we have to move one and a half billion vehicles

10:25

in our global fleet,

10:26

over the next hopefully few years,

10:28

maybe a couple of decades,

10:30

to electric without thinking about charging infrastructure.

10:34

And one of the elements of charging

10:35

that we often don't fully appreciate

10:38

is most of it happens at home.

10:39

More than 90% of your charging is happening

10:42

actually in your garage.

10:44

But you do need to go point to point.

10:46

You need to go from Washington D.C. to New York,

10:48

from San Francisco to L.A.

10:50

Or if you don't have a garage,

10:51

you need a way to charge your vehicles.

10:54

So we're also building a high-speed charging network.

10:56

We call it the Rivian Adventure Network.

10:58

(attendee cheering)

10:59

It's rapidly being built out,

11:01

within a few years while 600 of these charging locations,

11:05

and it'll be an open network.

11:06

So it'll be Rivian vehicles as well as non Rivian vehicles.

11:09

And beyond that, we of course integrate

11:12

across the other third-party platforms.

11:14

And importantly,

11:15

in fact, this month,

11:16

our vehicles will be able

11:17

to access the Tesla Supercharger network.

11:20

(attendees cheering and applauding)

11:24

And that's for existing customers.

11:25

But I think we're gonna see a big shift

11:28

in the mosaic of charging solutions.

11:30

And the technology and the platform we developed

11:32

with our Rivian Adventure Network is really key for that.

11:36

Now, powering that network

11:38

and powering this transition to electrification,

11:42

we can think about the end vehicle,

11:44

the use of that vehicle as driving this change,

11:46

driving a downstream demand shift from,

11:50

of course, your gasoline or diesel to electric.

11:53

But we also need to create the upstream supply

11:55

of renewable energy.

11:56

And this is an area we've been really focused on,

11:59

and we're committed to building out

12:02

over 7 billion miles of renewable energy by 2030.

12:07

And so those projects are already underway.

12:09

And the downstream demand that all of our customers,

12:11

all of our owners collectively represent,

12:14

enable us to create this new upstream supply

12:17

of renewable energy.

12:19

So we're here to talk about what's next.

12:25

We're here to talk about how all this brings us

12:28

to our next set of products

12:29

and really how we get a lot more people

12:33

into our products, into our brand,

12:36

and how do we make Rivian more accessible

12:38

to a lot more people.

12:39

So with that, let me introduce you to R2.

12:42

(attendees cheering and applauding)

12:49

- Hey, you ready?

12:53

(gentle music)

13:00

(child laughing) (water pattering)

13:01

(birds chirping)

13:03

(children speaking indistinctly)

13:06

(gentle music)

13:10

- [Parent] Let's go.

13:15

(driver laughing)

13:17

(gentle music)

13:20

(car door shuts softly) (soccer ball thumping)

13:23

(group laughing)

13:24

(soccer ball being kicked)

13:25

(gentle music)

13:31

(car pulsing)

13:33

(tires grinding)

13:34

(gentle music)

13:36

(person shrieking with joy)

13:37

(adventurer cheering) (camera shutter clicking)

13:39

(family member speaking faintly)

13:45

(softly) - How are you?

13:46

Good. Good. - Good.

13:47

(gentle music)

13:53

(gentle music continues and builds)

14:22

(attendees cheering and applauding)

14:26

- This is Jeff, our Chief of Design.

14:29

Jeff and the team have done just an incredible job

14:31

of being the driving force behind our products.

14:35

We've been working together

14:36

since well before the R1,

14:37

so it is so amazing, Jeff, to see this

14:39

and to you and the team, amazing work.

14:41

- Thank you.

14:42

(attendees cheering and applauding)

14:45

- [Attendee 5] Yeah, Jeff!

14:50

- So it is so awesome to show this.

14:52

I've been waiting for this for a while

14:55

and there's a lot to talk about here.

14:56

The vehicle combines capability, performance,

14:59

utility, storage, functionality

15:02

in a way that we think just really fits right

15:05

into a huge customer need and a huge need within the market.

15:09

The vehicle size,

15:12

the vehicle capability really has been optimized

15:15

around enabling, as I said,

15:18

and inspiring all those adventures.

15:20

And so we're gonna walk through the vehicle,

15:22

but just starting here at the front,

15:25

in the front of the vehicle,

15:26

we have a large front storage trunk.

15:29

For those that are familiar with R1, of course,

15:31

this should be very relatable,

15:33

but this is great for putting luggage,

15:36

backpacks, your gear.

15:39

It's one of the most used storage areas

15:40

for our R1 vehicle.

15:41

We get to see all the data

15:42

on how all of our owners are using it,

15:45

but it is just an awesome setup.

15:47

And of course, this also serves

15:49

to support a lot of the front safety in the vehicle

15:51

in terms of the crash structure that you saw

15:53

in those R1 videos.

15:55

Now, if we go around to the side of the vehicle,

16:00

it's hard to see without sitting in it.

16:03

But so much effort has gone

16:05

into making sure the packaging,

16:07

not just in the front row,

16:09

but also in the second row, creates this really airy,

16:12

really comfortable, really spacious experience.

16:15

Something that really is world class.

16:18

There's nothing quite like it in this size of vehicle

16:21

where you get in and you feel so comfortable

16:23

and it feels so inviting.

16:26

And we're gonna take a look at the interior in a second,

16:28

but first just walk around the back.

16:29

We did a lot of work to create something

16:32

that builds a really open air experience.

16:35

And you just saw, or maybe you saw,

16:37

these quarter windows pop out.

16:39

(attendee cheering)

16:40

And what that does is

16:42

we leverage the negative pressure

16:43

off the back of the vehicle to pull natural air through

16:47

and it creates this beautiful

16:48

open-air feeling and experience.

16:50

And then the rear glass,

16:51

which you just saw drop, also opens.

16:54

And now the rear glass opening

16:55

it literally feels like an open-air experience,

16:57

but this gives you an ability to put-

16:59

(attendees cheering and applauding)

17:05

You could put surfboards, you can put longer gear,

17:09

and as you just saw, the second row seats fold flat,

17:12

but also the first row seats fold flat

17:15

and the first row seats folding flat

17:16

(attendees cheering and applauding)

17:19

that gives you,

17:20

you know, if you're driving the vehicle,

17:21

you can put long things in very easily,

17:23

but if you're not driving the vehicle,

17:24

let's say you're camping or staying overnight in the vehicle

17:26

it creates this awesome in-vehicle

17:28

camping experience with an inflatable mattress.

17:33

So walking around here to the side,

17:36

you're thinking to yourself,

17:37

"Well, what's the vehicle's size?"

17:38

You're probably looking at me, I'm about 6'1",

17:41

trying to figure out how does this compare to an R1?

17:44

Well, we'll tell you,

17:45

it's about 400 millimeters shorter than an R1S.

17:48

And in addition to being shorter,

17:51

it's quite a bit shorter in wheelbase,

17:53

it's also lower in height,

17:55

and it makes it,

17:56

it fits into any garage,

17:58

it fits into tight spaces, really maneuverable.

18:00

But looking at it in a driving

18:03

environment is really helpful.

18:04

So we'll show you it here next to an R1S.

18:08

It looks awesome.

18:09

It looks really

18:10

(attendees laughing)

18:11

like, you know, just,

18:12

you know, two family members out for a stroll.

18:14

(attendees laughing)

18:16

I love that.

18:19

So let's take a look at the inside.

18:22

And when we think about the design

18:24

of interior of the vehicle,

18:26

a lot of that ties to what's in the materials,

18:33

what's in the packaging,

18:34

what it makes you feel,

18:36

what's that environment feel like?

18:37

And so we spent a lot of time working through

18:40

(car door clicks)

18:42

those materials and the overall packaging

18:44

to create an experience that is as inviting

18:48

as one could imagine.

18:51

And we have a lot of feedback from R1.

18:54

And one of the points of feedback

18:56

was a desire for a glove box.

18:58

- [Attendee 2] Yes!

18:59

(attendees laughing)

19:00

And we had lots of reasons to not have one,

19:02

(attendees cheering and applauding)

19:06

but

19:06

(attendees cheering and applauding)

19:10

on R2 we overdelivered and we put two glove boxes in.

19:13

(attendees laughing)

19:15

The other thing,

19:16

I mean, there's lots to see here,

19:17

but one of the things that's so, so exciting

19:19

is the way we've looked at the controls

19:21

and we have these really nice large scroll wheels

19:26

on the steering wheel.

19:27

They have dynamic haptic feedback.

19:29

So allows us to adjust

19:31

what it's feeling like when you're scrolling.

19:34

And it's magical.

19:35

It takes our existing scroll wheel

19:36

and really levels it up to a degree

19:38

that's hard to fully appreciate

19:39

unless you're sitting in the car.

19:41

Now jumping back out,

19:43

a lot of work went into the doors.

19:45

We moved the speaker outta the door,

19:47

gives it space for a large water bottle here,

19:51

and of course, it wouldn't be a Rivian,

19:54

without a flashlight in the door.

19:55

(attendees cheering)

19:56

So

19:57

(attendees applauding)

19:59

Really love that.

20:00

Super handy.

20:01

(car door shuts)

20:04

So now how does this set up function?

20:08

And we built an entirely new platform

20:10

to underpin this vehicle.

20:12

A lot of work went

20:13

into driving manufacturing cost efficiency,

20:16

and it's built around a 4695 cell.

20:19

So it's a cylindrical cell,

20:21

46 millimeters in diameter, 95 millimeters tall.

20:24

It's a much larger cell than the 21-millimeter-diameter cell

20:27

that we have in R1 today.

20:30

And that cell's integrated

20:31

into a highly structural battery pack.

20:33

So the battery pack in the floor

20:35

actually makes up a big part of the vehicle structure.

20:37

The top of the battery pack

20:39

is actually the floor of the vehicle.

20:41

So a lot of these innovations that we're driving

20:43

into how we build the vehicle,

20:46

are, core to us making sure the price point

20:49

can be really affordable.

20:50

We'll get to that later.

20:51

(attendee laughing)

20:53

But from a drivetrain point of view,

20:55

we have a single-motor, rear-wheel-drive variant.

20:59

We have a dual motor,

21:00

one motor in the front, one motor in the back,

21:02

all-wheel-drive variant.

21:03

And then we have a tri-motor,

21:05

two motors in the back, one in the front.

21:08

And in the highest performance variants of the vehicle,

21:10

0 to 60 in well under three seconds.

21:12

(attendees cheering and applauding)

21:13

Yeah. So it's very quick.

21:16

And then all those motor combinations

21:18

can achieve over 300 miles in range.

21:20

- [Attendee 6] Wow.

21:21

(attendees cheering and applauding)

21:29

So much of what a Rivian is,

21:30

is capturing the dynamics of the vehicle.

21:33

And we needed to make sure

21:36

that all the decisions we made in the aggregate,

21:38

the suspension, the drivetrain,

21:39

the battery positioning, the packaging of the vehicle

21:43

delivered something that drove like nothing else.

21:45

Something that was exciting on road,

21:47

something that was incredibly capable off road,

21:50

but had the everyday refinement and usability

21:53

to work if you're parking it in San Francisco

21:55

or driving it in New York.

21:57

And so that focus on dynamics is so embedded

22:00

in our culture as an organization

22:03

and embedded of course, into our products.

22:06

Now, we talked about

22:08

the vertically integrated electronics we built

22:10

that enable this amazing software platform

22:13

that we've seen in R1.

22:14

We take that even further in R2.

22:17

We talked about how the packaging

22:19

and the design of the structure

22:21

allows us to achieve really

22:22

amazing manufacturability.

22:25

But we've all also focused a lot on sensors

22:28

and the computers in our vehicle.

22:30

And this has 11 cameras, 5 radars,

22:33

you know, four radars in the corner,

22:34

one long-range radar in the front,

22:36

which we couple with our new much higher compute platform,

22:40

which will enable this

22:40

to have a very high level of self-driving.

22:43

And for us that represents being able to get on the highway,

22:46

take your hands off the wheel, eyes off the road,

22:49

and truly operate it where you get your time back.

22:54

And that's,

22:55

to our self-driving team,

22:57

we're really excited about what this vehicle represents

23:00

for us.

23:00

(attendee applauding)

23:02

Now, I do wanna talk just a bit

23:05

about how we've laid out the manufacturing system here.

23:09

And I talked before about battery pack,

23:12

but every single decision in a vehicle,

23:13

and I say this a lot,

23:15

you look at a vehicle in the aggregate like this

23:16

and it looks like, oh,

23:18

maybe there was a few thousand decisions.

23:20

There's millions of decisions

23:21

that have to be made across thousands of engineers.

23:25

And those thousands of engineers

23:26

making those collectively millions of decisions,

23:29

were incredibly focused on ensuring

23:31

every one of those is not only optimizing

23:34

for what the ownership experience will be,

23:36

but optimizing our ability to make this very affordable

23:39

and very accessible.

23:41

And so the R2 starting price will be $45,000.

23:45

(attendees cheering and applauding loudly)

23:53

(cheering and applauding continues)

24:04

And you can reserve one starting today.

24:07

- [Attendee 7] Already got mine!

24:07

(attendees excitedly speaking over each other)

24:09

- Yes. - The R2!

24:11

- I love that.

24:11

(attendees applauding)

24:13

I'm so excited about this vehicle.

24:15

I'm so excited about what it represents

24:16

for us as a company in terms of achieving scale,

24:19

what it represents for us

24:20

in terms of our collective learning,

24:22

being embodied into one vehicle

24:24

as, you know, the follow-up product

24:26

to what we did with our flagship product with R1.

24:29

But it's important to note,

24:31

R2 represents not just a vehicle,

24:34

but it also represents a platform.

24:37

And that platform, as I said,

24:38

the performance, the capabilities,

24:40

but also the flexibility from a manufacturing point of view

24:43

is really important for us.

24:45

And I'm really, really excited

24:49

to talk about R2's sibling.

24:51

- [Attendee 8] What?!

24:52

(attendees cheering and applauding)

24:55

- Which we call R3.

24:57

(attendees cheering)

24:58

(upbeat music)

25:06

(attendees cheering and applauding)

25:11

- [Attendee 9] Oh my God!

25:13

(attendees cheering and applauding)

25:17

(upbeat music)

25:37

- [Robert] Thank you.

25:38

(attendees cheering and applauding)

25:44

- So you didn't expect to have one more thing here?

25:45

(attendees cheering)

25:48

So R3 is... - Wow.

25:51

- We're so excited about what this sort of delivers

25:55

beyond what we see in R2.

25:57

It takes the package of R2 and the platform,

26:00

it shrinks it, it puts into our take on what is a crossover.

26:06

And it's a vehicle that's almost hard to define what it is,

26:08

but it so beautifully captures our brand.

26:10

It captures what we represent as a company.

26:13

It's dynamically incredible,

26:16

the shorter wheelbase, the tighter dimensions.

26:19

Really enable it to be something

26:20

that's, you know, maneuverable and drivable.

26:23

But as tidy as is on dimensions on the outside,

26:26

we've put so much effort into making sure

26:28

that the inside feels big.

26:30

And much like we saw on R2,

26:35

there's a lot of work that went

26:36

into everything that you see,

26:38

in the rear of the vehicle,

26:39

the occupant areas and the front of the vehicle.

26:42

But this is all enabled by the platform

26:43

and it's about five inches shorter,

26:46

135 millimeters shorter than what you see in R2

26:50

in terms of wheelbase.

26:51

But leveraging all that same content,

26:53

so the single-motor,

26:54

the dual-motor, and a tri-motor,

26:56

this beautiful battery pack

26:57

built around a larger format cell,

27:00

our network architecture,

27:02

really excited about that.

27:04

Oh, hello.

27:05

(attendees laughing)

27:07

So up front we have a front storage trunk,

27:09

much like what we had in R2

27:11

and that storage area of the vehicle

27:14

you can use to throw all your gear, your bags.

27:17

And something like this,

27:19

wonderful for that everyday urban usability,

27:23

adventure usability.

27:25

But I wanna spend some time in the back.

27:26

(car door clicks)

27:28

And we spent so much time as a team

27:31

thinking about working on "how do we create a unique

27:34

closure experience in the back?"

27:35

And what you just saw happen is the rear lift gate came up,

27:40

just like we saw in R2,

27:42

the first and the second row seats fold flat.

27:45

So it creates an opportunity for in-car camping

27:48

or it creates an opportunity to carry long gear.

27:51

But when we close this,

27:53

there's a second way to get to the back,

27:56

which we call our flipper glass.

27:58

And (attendees gasping)

27:59

- [Attendee 10] Yeah!

28:00

(attendees applauding)

28:01

what I love about this

28:04

is it makes it easy to get things in and out,

28:06

but this actuation can actually go to multiple heights.

28:10

So if you're carrying something that's longer,

28:11

that could be a surfboard, it could be stuffed animals,

28:14

it could be a trombone,

28:16

(attendees laughing)

28:17

you can adjust the height here

28:19

and it's a user setting,

28:21

to make it really easy to carry those bigger objects

28:23

or bigger things around.

28:25

And, you know, as I said,

28:28

everything, as we thought about this vehicle,

28:30

is around making a smaller car feel really big.

28:34

Now looking at the interior,

28:36

a lot of what we saw on the,

28:39

(car door clicks)

28:40

you know, on the R2 carries over here.

28:41

So the use of materials,

28:43

the way we think about the sustainability

28:45

of those materials,

28:46

how durable they are

28:48

and really embodying that Rivian feel

28:52

is driven into this.

28:54

And I wish we could all sit in the car right now,

28:57

but same thing we had with our R2

28:59

with the control wheels and the steering wheel,

29:02

lots of flexibility in terms of storage,

29:05

two glove boxes,

29:07

(attendees laughing and cheering)

29:08

and of course we still have a flashlight here.

29:11

- [Attendee 11] Still have the flashlight.

29:12

(attendees cheering and applauding)

29:16

(car door thuds)

29:21

Now,

29:24

we talked about platform flexibility.

29:25

Hopefully you're seeing that here between R2 and R3,

29:28

the ability for these two vehicles

29:31

with really common family genes.

29:33

You can feel their siblings,

29:35

they look like the Rivians,

29:36

they feel like the Rivians,

29:37

unfortunately can't all drive them

29:38

to say they drive like the Rivians,

29:40

but I can guarantee you they do.

29:43

But there's one more thing.

29:45

(attendees laughing and applauding)

29:45

One more thing.

29:48

And looking at R3,

29:51

we wanted to take everything that's embodied

29:55

and put it into an even higher performance package.

29:58

And this is something we call R3X.

30:01

- [Attendee 8] What?

30:02

- [Attendee 12] What?

30:03

(upbeat music)

30:23

(attendees cheering and applauding)

30:31

(upbeat music)

30:53

- Thank you, Max.

30:54

(attendees cheering and applauding)

31:01

I mean, this is just so cool.

31:03

(attendees laughing)

31:05

This is the vehicle,

31:06

when we walk around in the studio,

31:07

everybody sees it and they're like,

31:08

"Oh, I want that so bad."

31:11

And I think, you know,

31:12

that happens for anybody that sees it.

31:13

But this captures,

31:14

as you can see, R3,

31:16

but pulls a level

31:17

of like deep, deep performance capability into it.

31:20

And there's lots of subtle differences.

31:22

It's a wider wheel and tire,

31:24

little wider stance,

31:25

more ground clearance, tri-motor set up.

31:29

And the focus on really taking the capabilities

31:33

of what Rivian represents and really flexing that

31:35

and really showing that.

31:36

And in a small car, smaller crossover,

31:40

delivering a level of on and off-road performance

31:43

that will get us all very excited.

31:45

(attendee laughs)

31:47

And what you can't see,

31:48

and I want to show is the interior on the vehicle

31:50

is just beautifully laid out.

31:52

We had a chance to really stretch ourselves.

31:56

This is an interior combination,

31:57

we internally call "rugged playful"

31:59

because it looks rugged and it looks playful.

32:01

But the use of materials

32:03

and the use of how we laid out those materials

32:05

with cork and with interesting weaves

32:07

and interesting ways to anodize metal,

32:10

it feels so uniquely Rivian,

32:12

but also so unique to this vehicle

32:13

and to the performance variant.

32:16

Now as we think about this portfolio of vehicles;

32:20

R2, R3, R3X,

32:22

I can see from the room, everyone is excited.

32:25

(attendees cheering)

32:26

We are so excited.

32:27

(attendees cheering and applauding)

32:30

(attendee whistling)

32:34

These represent our future.

32:36

These represent what we've been building to,

32:38

the brand that we established with the R1 products

32:42

and positioning Rivian to take that further

32:44

and make that more accessible to more people.

32:47

And we've been working hard to find ways

32:49

to pull the timing on these programs forward,

32:51

to get them to as many people as possible

32:53

as quickly as possible.

32:55

And with that, I'm excited to say

32:58

that we're gonna be pulling the timing in

33:00

to allow R2 to start deliveries in the first half of 2026.

33:04

(attendees cheering and applauding)

33:07

And we're able to do that,

33:08

we're able to achieve that accelerated timing

33:11

by leveraging our production capabilities in normal.

33:14

(attendees cheering and applauding)

33:17

Using our Illinois site to launch R2

33:21

and get that into market as quickly as we can.

33:24

Now, our Georgia site remains really important to us.

33:27

It's core to the scaling across all these vehicles

33:29

between R2, R3, R3X,

33:32

and we're so appreciative

33:32

of all the partnership we've had there,

33:34

but being able to leverage the team, the skill,

33:38

the passion we have in our Illinois facility

33:40

to get that into the market, to get that to customers,

33:43

some of those orders I heard over there,

33:45

as quickly as possible,

33:46

we are just ecstatic about.

33:49

Now hopefully you see,

33:50

when we look at our products,

33:51

when we look at R2, when we look at R3,

33:52

we look at R3X.

33:55

Every decision, as I said,

33:57

ties to making sure these vehicles enable and inspire

34:02

the kinds of things we want to take photographs of,

34:05

the kinds of things we want to remember 20 years from now,

34:07

30 years from now.

34:09

And so we've also developed a set of accessories

34:12

that sit on these products. - Oh yeah.

34:14

- Yes.

34:14

(attendees laughing and applauding)

34:16

That link to making and building those memories.

34:19

So we have a tent that's so beautifully integrated

34:22

that goes onto the top of R2 or R3.

34:25

We have bike racks that make the use of bikes really easy.

34:28

We want all of our vehicles

34:29

to be the easiest vehicle to go biking with.

34:33

And we have a really clever way to think about a kitchen

34:36

and rear storage plugging into our storage ports

34:38

in the back of the vehicle.

34:40

But ultimately,

34:42

we as a company, we as Rivian,

34:44

we exist to not only help transition a world

34:47

away from combustion fuels

34:49

and into electrification,

34:50

we exist to help generate amazing memories

34:53

in the process of doing so.

34:57

(car whooshing) (gentle music)

35:00

(camera shutter clicking) (birds chirping)

35:03

(camera shutter clicking)

35:05

(gentle music) (birds chirping)

35:12

(camera shutter clicking)

35:14

(car door thuds)

35:15

(ball thumps)

35:16

(birds chirping)

35:19

(gentle music)

35:20

(tires grinding)

35:22

(camper laughing)

35:24

(gentle music)

35:27

(car whooshing)

35:28

(birds chirping)

35:33

(people speaking indistinctly)

35:34

(tires grinding)

35:35

(gentle music)

35:40

(attendees cheering and applauding)

35:49

(cheering and applauding continues)

35:56

Thank you, everyone, so much for joining us today

35:59

to hear about our future.

36:01

We couldn't be more excited.

36:02

(upbeat music)

36:04

(attendees cheering and applauding)

36:09

(upbeat music)

36:49

(upbeat music continues)

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