Goodbye YouTube
Summary
TLDRIn the heartfelt video, Ryan Steven Bergara, a member of Advanced Video Production, announces a significant shift for his creative team. Despite a deep connection to YouTube, where he and his team found their start and grew their audience, they have decided to move to a new platform due to the changing landscape of content monetization on YouTube. The team's focus on high-quality, television-caliber content has led them to launch their own ad-free streaming service called Watcher, which will offer a more sustainable model for their production costs and creative vision. The transition includes a beta period for early subscribers, a discounted annual subscription for those who sign up before May 31st, and the promise of even better content in the future. The team expresses gratitude to their fans for the support received on YouTube and invites them to join this new chapter in their journey.
Takeaways
- 🎬 Ryan Steven Bergara and his team are leaving YouTube to focus on their independent streaming service, Watcher, which offers ad-free, high-quality content.
- 🚀 The decision to move away from YouTube is due to challenges with monetization and a desire to create content without the constraints of advertising.
- 📈 Watcher aims to provide television-caliber content, with a focus on unscripted shows similar to what they produced on YouTube, but with a higher production value.
- 💰 The subscription price for Watcher is set at $5.99 per month or $59.99 per year, aiming to be affordable while still supporting the content's production costs.
- 🔄 The transition period starts immediately, with a beta launch allowing early access and feedback, and full seasons of content will be exclusive to Watcher from May 31st.
- 🎉 Early subscribers to Watcher before May 31st will receive a 30% discount on their annual subscription and have the opportunity to vote on bringing back a past show.
- 📺 Watcher will continue to post trailers and season premieres on YouTube, but full seasons will only be available on their platform.
- 🤝 The team behind Watcher includes former Buzzfeed creators who are passionate about creating high-quality content and have a proven track record.
- 🌟 The move to Watcher represents a new chapter for the creators, allowing them to expand their content globally and take bigger creative risks.
- 📚 The creators emphasize a commitment to their fans and community, highlighting the positive impact their content has had on viewers' lives.
- ✌️ Despite the shift to a new platform, the creators express gratitude to their YouTube audience for their support over the years.
Q & A
Why is Ryan Steven Bergara leaving YouTube?
-Ryan Steven Bergara is leaving YouTube because he and his team feel they have reached a ceiling in terms of what YouTube can offer. They are seeking a platform better suited to the high-quality television-caliber content they want to create and a more sustainable business model that is less reliant on advertising.
What was Ryan's first YouTube video about?
-Ryan's first YouTube video, made in 2012, was about how to become the most 'baller' person in your city. It was a reflection of early YouTube's unfettered joy of creation and sharing.
How did Ryan's career evolve after leaving Northern Illinois University?
-After leaving Northern Illinois University, Ryan pursued his creative ambitions by attending Columbia College in Chicago to study editing. He also continued making videos, eventually leading to his work with Buzzfeed and the creation of shows like 'Worth It' and 'Unsolved'.
What was the mission statement of the studio that Steven, Ryan, and Shane wanted to create?
-Their mission was to create a studio or platform where they could make unscripted television-caliber content on the internet, something that hadn't been done on YouTube at the time.
What is the philosophy behind the content on Watcher?
-The philosophy of Watcher is earnest exploration of topics without much irony. They aim to have a genuine interest in the subjects they cover and a passion for exploring them, even if the presentation might be light-hearted or humorous.
What are some of the challenges faced by content creators on YouTube?
-Challenges include reliance on advertising revenue, which has changed over time, and the difficulty of creating content that appeals both to the audience and to advertisers. Additionally, the cost of producing high-quality content can be high, and YouTube may not always be the best platform for the type of television-caliber shows they want to create.
What is the name of the new streaming service that Ryan, Steven, and Shane are launching?
-The new streaming service is called Watcher, an ad-free platform dedicated to providing television-caliber content.
What are the benefits of the Watcher streaming service for the creators?
-The Watcher streaming service allows the creators to focus on making high-quality content without worrying about the constraints of advertising. It also provides a platform that is better suited for their television-caliber shows and offers a more sustainable business model.
How much does it cost to become a member of Watcher?
-The cost to become a member of Watcher is $5.99 a month or $59.99 a year.
What special offer is available for members who sign up before May 31st?
-Members who sign up before May 31st will receive a 30% discount on their annual subscription and the opportunity to vote to bring back a favorite show from the past.
How can viewers access the full seasons of the shows on Watcher after May 31st?
-After May 31st, viewers will need to become members of the Watcher streaming service to access full seasons and new releases of the shows.
What will happen to the content on YouTube after the transition to Watcher?
-After the transition, while the full seasons will be exclusive to the Watcher streaming service, trailers for the shows and season premieres will still be posted on YouTube.
Outlines
🎥 Farewell to YouTube and Introduction to Watcher
Ryan Steven Bergara discusses his decision to leave YouTube, reflecting on his journey and growth on the platform. He talks about his start in 2012, the influence of YouTube on his personal development, and his work at Buzzfeed. The formation of their production company, Watcher, is explained, with a focus on creating high-quality, unscripted television content for the internet. The commitment to quality and the challenges of relying on advertising for revenue are highlighted, leading to the creation of their own streaming service.
🚀 Transitioning to an Independent Streaming Service
The team at Watcher explains the shift from YouTube to their own ad-free streaming service, emphasizing the desire to create television-caliber content without the constraints of advertising. They discuss the costs associated with high-quality production and the challenges of monetizing through ads on YouTube. The new streaming service is presented as a solution to these issues, allowing them to focus on content creation and providing a better experience for their audience. The content on the new platform is described as bigger, better, and more focused, with plans for international expansion and improved production values.
📺 New Shows and the Future of Watcher
The creators announce new shows, including a spiritual successor to 'Worth It' called 'Travel Season,' and mention the opportunity for members to vote on bringing back past shows. They express excitement about working with new talent and the potential for including fan-favorite characters. The pricing model for the streaming service is revealed, with an emphasis on keeping it affordable while supporting their content creation. A beta period is introduced, during which members can help refine the service, and incentives are offered for early subscribers, including a discounted annual subscription and the chance to influence content decisions.
Mindmap
Keywords
💡YouTube
💡Advanced Video Production
💡Buzzfeed
💡Worth It and Unsolved
💡Viewership
💡Advertising
💡Content Quality
💡Sustainability
💡Watcher
💡Ghost Files
💡Travel Season
Highlights
Ryan Steven Bergara announces a departure from YouTube to focus on an independent streaming service, Watcher.
Steven reflects on his growth on YouTube and how it shaped his life and career.
Buzzfeed played a formative role in the creative development of Steven and his team.
The team's success with shows like 'Worth It' and 'Unsolved' on Buzzfeed motivated them to create their own content platform.
Watcher's philosophy is earnest exploration of topics with genuine interest and passion.
Steven expresses pride in building a team and fostering a community at Watcher.
The impact of Watcher's content is evident through fans' testimonials about how it helped them during tough times.
The team discusses hitting a ceiling with what YouTube can offer in terms of supporting their content creation vision.
Over 50% of Watcher's business is reliant on advertising, which has changed over time, affecting their revenue.
The cost of producing high-quality content is significant, with an episode of 'Ghost Files' costing hundreds of thousands of dollars.
Steven and the team believe television shows may not be the best fit for YouTube's current model.
The team's focus is on creating content that aligns with their mission, rather than chasing trends.
They have been working on making their business model more sustainable by reducing reliance on advertising.
Steven announces that YouTube is no longer the best platform for the team's success, hinting at a move to their own streaming service.
The introduction of Watcher, an ad-free streaming service, is presented as the new home for their television-caliber content.
The new streaming service will offer a better content experience, with high-quality series in season form and an ad-free environment.
Plans for new and improved shows, international expansion, and bringing back past shows are revealed.
The team expresses excitement about nurturing new talent and creating content around them.
Watcher will still have a presence on YouTube for trailers and season premieres, but full seasons will be exclusive to the streaming service.
The cost of membership for Watcher is set at $5.99 a month or $59.99 a year to keep it affordable while supporting content creation.
Early subscribers to Watcher before May 31st are offered a 30% discount and the chance to vote on bringing back a favorite show.
The team thanks their viewers for their support over the years and invites them to join Watcher for the next chapter of their content journey.
Transcripts
(traffic bustling) (horns beeping)
(people chattering)
- [Director] Rolling in five.
- [Team Member] Got it. Right on that.
(bright gentle music)
- (groaning) All-righty.
(Steven sighing)
- As sad as it is to say goodbye to YouTube,
it's the right thing to do.
- If this is my last time on YouTube,
then baby, what a life I've lived here on this platform.
- I grew up on YouTube. All of my heroes were on YouTube.
I learned how to be a human on YouTube.
Taking a step away from it,
it's just tough because I've always really loved
and cared about the YouTube community,
so it's hard to leave.
- My name is Ryan Steven Bergara,
and I'm part of Advanced Video Production.
- Hello, I'm Professor Morris Ashley.
Welcome to another exciting episode of Extreme Science.
- I had no idea what to do for my intro.
Please don't stop watching. Please?
My first YouTube video that I ever made was in 2012.
And that, my friends, is how you will become
the most baller, baller in your city.
(laughs) It's so embarrassing,
but I think it really encapsulates early YouTube,
which is this, like, unfettered joy
of just making and creating something
that was in your head and sharing it with the world.
(bright whimsical music)
(Steven grunting)
- I just remember from, like, a young age,
it was a way for me to feel like I had a purpose,
or it was a way for me to find self-esteem.
I guess when I'm making things,
it's when I feel the most alive,
and I think that's carried over into my adult life,
and in a lot of ways, sometimes I look back,
and it feels like I haven't really even grown up.
And I'm sure if you ask people about that,
they probably would would agree with me
that I have not grown up.
- I went to Northern Illinois University for two years
because it felt very selfish and weird
to want to go into film,
and I was like, I gotta do something responsible.
I can't just do something that is fun.
And then after two years of that, I was like,
I'm really sad and I really don't, like, (laughs)
I was like, I guess it's worth maybe pursuing my,
you know, creative ambitions.
So then I went to Columbia College
in Chicago and studied editing.
But even before that, when I was at Northern,
I was still making a bunch of dumb little videos.
Plenty of dumb little videos.
- Myself, Shane, Steven, we all came from Buzzfeed.
It was kind of, like, the formative years
of our creative process.
- [Steven] I didn't really know how to make a video.
I didn't know virality.
I didn't understand the internet that well.
So Buzzfeed for me, was like college.
- I had a great time there.
I was never very good
at sort of chasing, like, viral stuff.
The stuff that I did find success with was stuff
that I was very passionate about,
and that was kind of hit or miss, you know?
- Yeah, we were working crazy hours trying
to get the next cool hit video out,
trying to make the next big thing,
and that was the culture there.
It was fun, but also intense.
- Steven and myself made something called
"Worth It" and "Unsolved," respectively.
- That was when I went from, like, oh,
there's the Asian kid in the busing video,
to like, oh, that's Steven Lim.
That's, like, the guy who hosts "Worth it."
- Luckily, I was, you know, roped into "Unsolved"
and was able to be in that. (laughs)
- There was a fire in all three of us.
We had something to prove.
We had a passion for making content
and making it to a certain level of quality
that would perhaps punch above its weight.
And so we figured, okay, if we could make something
for Buzzfeed that's like that,
why couldn't we not bet on ourselves,
and then perhaps do the same thing at our own little shop?
When the three of us huddled together
around my little kitchen table in my apartment,
we kind of wrote down the mission statement of just,
we want to make a studio or a platform
where we could make unscripted television
caliber content on the internet.
And to that point, nobody had quite done that.
Full blown developed shows had not been kind
of a thing on YouTube to that point,
especially when we first started "Unsolved" and "Worth It,"
and we wanted to continue that trend over here at Watcher.
- I think the philosophy of Watcher is
us very earnestly exploring something without much irony.
Granted, we're, like, when we're doing our ghost hunts,
it's a jokey channel, but I think underneath it all,
there's, like, a genuine interest in stuff
and a passion for exploring, you know,
the stuff that we're interested in.
- [Steven] I'm so proud of what we've built
here at Watcher.
My proudest moments have been being able
to hire incredible people,
and sort of growing our staff from three
to six to 10,
to 20 to 25.
I'm proud of the fans and the community that we've fostered.
- Maybe that's the best part.
The tangible effect of it is, like, you're out in public
and people are like, "Hey, wow, you know,
we watched a lot of your content during a tough time
and it really helped us."
And that's always really nice,
especially when we do our, like, live shows.
You notice that it's very fascinating.
The audience that we've attracted are also weirdos
in the most positive sense.
- [Participant] I'm very happy with the progress
that we've made over here at Watcher
over these past 4 1/2 years.
But it feels like we are just at the point
where we've hit a bit of a ceiling in terms
of what YouTube is able to offer.
- More than 50% of our business is run by advertising.
We are relying on ads to make money, to pay the bills,
to run this office, to make beautiful content
for all of you guys out there.
Unfortunately, over time, the deals that we were getting
in 2019, 2020 are looking a lot different
than they are today.
We're making something for two audiences.
We're making it for the fans, all of you out there,
and we're also making it to please the advertisers.
It's difficult to make the stuff that we want to make
and also then appeal to the advertisers as well.
- It costs a certain amount
to make content in the way that we do it.
We try to put things on the screen that we feel adheres
to a certain level of quality that you would find on say,
a Netflix or something like that.
But in doing so, it does cost a certain amount.
Like, for example, a "Ghost Files" episode.
First we have to travel to the location itself.
We have to pay the location fee.
We have to pay freelance staff
that comes to help us shoot that.
When we're shooting in the studio,
we have to pay for the studio
to shoot the actual episode in.
Then we have to pay for post.
Before that, we also have to do the pre-production
of the episode.
And when you add that all up, we're talking about an end
of a season that costs hundreds of thousands of dollars.
I'm not sitting here complaining.
That is the bed we've made.
Everyone has different missions
they're marching towards on YouTube.
Ours was to make a television show.
And you know, over time you start to realize like,
hey, maybe television shows aren't meant for YouTube.
Perhaps we should find a different place
that's better suited to the content that we're making
and can support the dollar amounts
that we're putting into each of these episodes
so that we're not constantly running around trying
to find sources of revenue to support the model.
- We work from the other direction here, which is, like,
we start first by looking at what we want to say
and think about and talk about.
And that's always informed our content,
which is why I think our content
doesn't necessarily always, like, trend. (laughs)
We've trended quite a few times, okay?
But that's never, you know, that's never our goal.
And I think by that token,
YouTube has never been, like, the perfect fit for us.
- All that being said, we have realized
that it would be great if we could find a way
to rely less on advertising,
not make it such a big part of our business.
And so we've been working over the past few months
and years, like, how can we make this business
more sustainable?
How can we make something where we can make the things
that we want to make for all of you guys
and not be worried about all the other forces that are here?
In terms of where this company is going
and where I believe that we can be the most successful,
YouTube is no longer the place for that.
- For anybody who's watched or supported us to this point,
truly, thank you.
The goal was always to make television
caliber quality content,
and not just for YouTube, but for you guys.
I guess we just hope you guys follow us this one last time.
(bright gentle music)
(bright whimsical music)
To our very own independent streaming service, Watcher.
(bright ambient music)
Watcher is an ad-free independent streaming service
dedicated to providing you guys the television
caliber content that you know and love.
But you're probably wondering how is it going
to be different than the YouTube experience?
- [Shane] The new streamer, I think,
is a place that reflects what our content is.
High quality series in season form,
beautifully organized, ad-free.
It's what we were destined to be.
- First of all, bigger and better content.
- Yeah, I mean, I'm excited to improve "Ghost Files."
I mean, I'm very happy with how the show has been,
you know, produced so far.
But the streamer's gonna give us an opportunity
to really add to it from a format standpoint.
But we'll also be able to take bigger swings
and go international.
Like, we're going to the UK and we're going to Scotland.
Also, the more resources we have,
the more time we could focus on making the show better.
And every season of that show,
I want it to be better than the last.
And I'm very excited for season three,
which you guys will see on the streamer.
- The advent of this streamer has allowed me
to bring the gang back together.
Adam. - That's true, your pals.
- Andrew, the old friends from "Worth It."
And we're going to be launching the spiritual successor,
which is gonna be called "Travel Season."
- Are you excited to work with Steven again?
- Yeah, after 12 seasons of "Worth It," it feels great
to make something that is very similar
and based on a lot of those experiences,
but we get to dispense with all the stuff
that we don't like.
- [Ryan] So if you wanna catch that,
you can watch it on May 31st.
It's gonna be a full six episode season,
and you can watch it all, if you're a member
on the streamer.
- And not only will there be new fresh shows,
we're going to put it up to the members
to resurrect a show from the past.
There are a lot of shows that maybe didn't do
phenomenally on YouTube that would be performing
perfectly fine on a streamer.
- What a weird, wonderful idea.
- What a weird, wonderful idea that would be.
- I'm excited about the prospect
of bringing on some new talent, some new faces,
and making content around them.
And you know, being able to shape some shows
that don't always involve us
is something I'm really excited about.
And you know, we get to maybe bring back
a little, little blue guy.
- When it comes down to it, end of the day, why not?
This should be our slogan. Why not?
- I mean, yeah, I imagine he'll pop in.
- Yeah. - Yeah, whether you
like it or not. - That's fair.
- But you know, all this to say,
you'll still occasionally see us on YouTube.
We're gonna post trailers for our shows there.
We're gonna have the season premieres
of all of our series on there.
But if you wanna watch the full seasons
of all of our content, the streamer will be
the exclusive home for all of that starting May 31st.
- Steven, talk about money. - Yeah, what's this price?
- You can become a member of Watcher for 5.99 a month,
or 59.99 a year.
We wanna keep the price low enough
where anybody and everybody is able to afford it,
but it also has the support the things that we do here.
So that was the number that
just made the most sense for the streamer.
- And look, you can share it,
you know, with your friends.
- That's true. - What are we gonna do?
- Keep your eyes glued on all of our social channels.
We'll be announcing some sweet opportunities
to win merch, a free annual subscription,
and a bunch of other wacky stuff from us.
For those of you that sign up before May 31st,
'cause we are gonna have a little bit of a beta period,
which we'll be launching today actually.
- Right now. - You can sign up.
- Right now. - As of today,
the release of this video, April 19th.
- [Steven] Think of this beta period as a soft launch,
an opportunity for early adopters to sign up,
help us work out the kinks, and provide feedback
to make it a better experience for everybody.
- [Ryan] Yeah, the beta will be a transitional period
where you'll still be able to access content on YouTube,
but beginning May 31st, you'll need to become a member
of our streaming service to access full seasons
and new releases.
- [Shane] And as a thank you to our first members,
those that sign up before May 31st will have the opportunity
to vote to bring back your favorite show.
And not only that, but we're giving members who sign up
before May 31st, a whole 30% off
their annual subscription.
- So if you wanna become a member right now,
you can actually go to our description.
You can click on the link somewhere in the video.
But it's just watchertv.com. Super easy.
- That's right. - Watchertv.com.
- Watchertv.com. ♪ Watchertv.com ♪
- Watch your TV. - Watch your TV.
- Watch your TV. Watch watcher on your TV.
- Watch Watcher, watch watchertv.com.
(group laughing) - In all seriousness,
we really couldn't be more excited
for you guys to join us on this next chapter, hopefully.
We'd love for you guys to come along with us,
but at the same time, this is our final goodbye to YouTube.
And you know, if it's our goodbye to you,
I hope it's not, but if it is,
I do wanna say thank you
for supporting us all along the way.
- Your viewership has allowed us
to do all these wonderful things
that we've done these past four years,
and we hope that you'll come along for the ride.
- And help us continue to build.
Build this thing out even bigger.
That's the hope, at least.
But either way, it's been fun. Thanks, guys.
- Thank you.
(bright gentle music) (static crackling)
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