update

ryan trahan
24 Feb 202405:03

Summary

TLDRفي هذا الفيديو، يروي صاحب القناة تجربته مع إطلاق علامته التجارية الجديدة للحلوى، جوي رايد، التي تميزت بمكونات عالية الجودة وبدون ألوان صناعية، وقد نفدت جميع المخزونات بسرعة مذهلة. يشارك تفاصيل تطوير المنتج والنجاح الكبير الذي حققه، ويعرض طرقاً للمشتركين للحصول على إشعارات حول توفر المنتج مجدداً. يختتم بتحديث حول طرح منتجات جديدة ويناقش أهدافه لتوسيع العلامة التجارية دولياً.

Takeaways

  • 😀 العودة السريعة إلى أمريكا بعد رحلة طويلة في أوروبا وتجارب متعددة منها البقاء تحت تأثير تقنية Vision Pro لمدة 50 ساعة.
  • 🍬 إطلاق علامة تجارية جديدة للحلوى تحت اسم 'Joy Ride'، وتقديم دعاية عالية الإنتاج عبر قناته الخاصة بمساعدة فريق Sticks الذي يمتدح إبداعهم.
  • 🌟 نجاح كبير في بيع كميات تفوق التوقعات بثماني مرات من حلوى Joy Ride مما أدى لنفاذ المخزون بسرعة.
  • 📈 تعهد بإعادة توفير المخزون في مارس وإمكانية التسجيل للحصول على إشعارات حول متى ستكون الحلوى متاحة مرة أخرى.
  • 🌍 تصميم الحلوى لتكون خالية من الألوان الاصطناعية ومحتوى السكر المنخفض بنسبة 80٪، مع التركيز على استخدام مكونات عالية الجودة.
  • 🏭 تأسيس Joy Ride كعلامة تجارية محلية في أوستن، تكساس، والتعاون مع منتجين محليين لتوزيع المنتج.
  • 🛒 توسيع نطاق التوزيع ليشمل تجار التجزئة الكبار وتحقيق حلم توفر منتجات Joy Ride في متاجر مثل Target.
  • 🌐 الطموح لجعل Joy Ride متاحة دوليًا، مع التأكيد على الصعوبات التي تواجه العلامات التجارية الجديدة في سوق الحلويات.
  • 👥 إشادة بالمجتمع الإيجابي الذي تكوّن عبر قناته على YouTube والدعم المستمر من المتابعين.
  • 🎁 تقديم عروض ترويجية مثل فرصة الفوز بتوريد حلوى Joy Ride لمدة سنة لأكثر المحتويات مشاهدة عبر منصات التواصل الاجتماعي.

Q & A

  • What significant event has recently happened in the speaker's life related to their wisdom teeth?

    -The speaker had their wisdom teeth removed, which is a significant personal event.

  • Where did the speaker travel back to after being in Europe?

    -The speaker returned to America after their time in Europe.

  • What is the name of the candy brand the speaker has announced?

    -The speaker announced their candy brand called 'Joy Ride'.

  • Who made the high-quality commercial for Joy Ride?

    -The commercial was made by the Sticks Guys, who are known for their awesome and talented work.

  • How did the initial sales of Joy Ride compare to the speaker's expectations?

    -Joy Ride sold out eight times more than the speaker expected.

  • What makes Joy Ride different from other sour strips in terms of appearance?

    -Joy Ride sour strips do not use artificial colors, unlike other candy brands, resulting in a more natural appearance.

  • What is the speaker's goal for their candy brand?

    -The speaker aims to make the best candy on Earth without using junk ingredients.

  • How does the speaker plan to handle the demand for Joy Ride?

    -The speaker is working on producing more Joy Ride candy and plans to have it back in stock in March.

  • What are the international plans for Joy Ride?

    -The speaker is working towards making Joy Ride available internationally, but it is currently only available in the US.

  • What is the speaker's vision for Joy Ride's retail presence?

    -The speaker dreams of having Joy Ride in retailers like Target and aims to phase out the old candies that were not made with better ingredients.

  • How can fans stay updated on Joy Ride's availability and provide feedback?

    -Fans can sign up for notifications of when Joy Ride is back in stock using their email or phone number, and they can provide feedback through a link in the description.

Outlines

00:00

🌟 Launch of Joy Ride Candy Brand

The speaker discusses the launch of their candy brand, Joy Ride, which they have been working on for a long time. They express excitement over the successful release of a high-production commercial on their channel, made in collaboration with the talented Sticks Guys. The speaker is thrilled to announce that Joy Ride sold out much faster than expected, crediting the success to their audience. They also mention the variety of flavors available, the absence of artificial colors, and the health-conscious approach of having 80% less sugar while still maintaining a great taste. The speaker's goal is to make the best candy on Earth, and they share a personal connection to the brand, being from Austin, Texas, where Joy Ride is based. They also discuss plans for future product releases and the desire to make Joy Ride available internationally.

Mindmap

Keywords

💡chalkboard

The chalkboard is a traditional teaching tool made of a metal or wooden frame with a smooth, usually black surface where teachers or speakers write their messages using chalk. In the context of the video, the chalkboard represents a blank canvas for the speaker to share updates and news with their audience.

💡wisdom teeth removal

Wisdom teeth removal is a dental procedure that involves taking out one or more wisdom teeth, which are the last set of molars to emerge in a person's mouth. It's often done to prevent or treat issues such as pain, infection, or crowding of other teeth. In the video, the speaker uses this event as a milestone to mark the passage of time and set the stage for the subsequent updates.

💡Joy Ride

Joy Ride is a candy brand that the speaker has been working on and recently announced as their own. It represents a passion project and a significant milestone in the speaker's career, as they have been involved in its creation, marketing, and distribution.

💡sour strips

Sour strips are a type of candy that is characterized by a sour taste, often created with fruit flavors. They are typically long, thin, and brightly colored. In the video, the speaker's sour strips are noted for their natural ingredients and lack of artificial colors, setting them apart from other similar products in the market.

💡ingredient quality

Ingredient quality refers to the standard or grade of the components used in the production of a product, in this case, candy. High-quality ingredients are typically more natural, healthier, and less processed than their lower-quality counterparts. The speaker is proud of the quality of ingredients used in Joy Ride, which includes less sugar and no artificial colors, reflecting a commitment to healthier and more natural candy options.

💡product launch

A product launch refers to the introduction of a new product to the market, typically accompanied by marketing campaigns and promotional activities. In the video, the product launch of Joy Ride is a central event, with the speaker sharing the success of the launch and the overwhelming response from consumers.

💡international availability

International availability refers to the distribution and accessibility of a product across different countries and regions. The speaker expresses a goal to make Joy Ride available globally, indicating an expansion of their market reach and the brand's growth potential.

💡retailers

Retailers are businesses that sell goods or services directly to consumers for personal use. In the context of the video, the speaker's goal is to have Joy Ride featured in major retail stores, which would significantly increase the brand's visibility and accessibility.

💡community engagement

Community engagement refers to the process of interacting and involving with a group of people who share common interests or goals. In the video, the speaker highlights the positive and wholesome nature of their YouTube community, which is an essential aspect of their brand's identity and success.

💡feedback

Feedback refers to the opinions, suggestions, or comments provided by consumers or users about a product or service. In the video, the speaker values feedback from their audience as it helps them improve and tailor Joy Ride to better meet consumer preferences.

💡social media

Social media refers to online platforms that allow users to create and share content or participate in social networking. In the context of the video, the speaker emphasizes the importance of growing Joy Ride's social media presence to attract the attention of retailers and increase brand visibility.

Highlights

The individual has recently announced the launch of their candy brand, Joy Ride.

Joy Ride was introduced with a high-production commercial made by the Sticks guys, who are known for their exceptional talent and creativity.

The initial launch of Joy Ride exceeded expectations, selling out eight times more than anticipated.

Joy Ride's success is attributed to the support of the community, as expressed by the individual.

The candy brand focuses on using natural ingredients, with no artificial colors, resulting in a unique appearance compared to other candies.

Joy Ride contains 80% less sugar than traditional candies, while still maintaining a great taste.

The individual's goal is to create the best candy on Earth, avoiding the use of junk ingredients.

Joy Ride is a small, Austin-based candy brand that the individual has partnered with to create new products with better ingredients.

The sour strips are just the beginning, with four new candies set to release in the next three months.

International availability of Joy Ride is a significant goal, with the brand currently only available in the US.

The individual has a dream of having Joy Ride products in Target, a curated and respected retail environment.

Joy Ride's social media presence is being grown to attract the attention of retailers.

The individual is actively seeking feedback on Joy Ride to make improvements and decide on future flavors.

Joy Ride is giving away a year's supply of candy each month to content creators who generate the most views with their Joy Ride-tagged content.

The individual expresses gratitude for their supportive and positive community.

Transcripts

00:00

I've got this big chalkboard I'm not

00:01

sure what to write on

00:04

it how about update a lot has happened

00:06

since I got my wisdom teeth remove I

00:08

made it back home to America from Europe

00:10

starting with one penny I tested a bunch

00:12

of one star reviews survived 50 hours in

00:14

apple Vision Pro that was fun but the

00:16

most recent thing Joy Ride yay yeah if

00:20

you've been sleeping under a

00:22

rock it would have actually been very

00:24

easy to miss but basically I recently

00:26

announced that Joy Ride is my candy

00:27

brand I've been working on it for a long

00:29

time I launched this really high produce

00:31

commercial on my channel it was made by

00:33

the sticks guys if you know them their

00:35

Channel's awesome they're incredible

00:37

they're so talented I feel like there

00:38

are Generations next Hollywood directors

00:41

but I just wanted to say we sold out of

00:42

Joy Ride I can't believe it and when I

00:44

say we sold out we literally sold like

00:46

eight times more than I expected and

00:48

that's all thanks to you guys so now I'm

00:50

kind of scrambling trying to make more

00:51

we're supposed to be back in stock in

00:53

March with how much work went into this

00:54

Joy Ride launch I was just so I'm like

00:56

so stoked I'm really grateful so that's

00:58

news number one if you want to get

00:59

notified for when we're back in stock

01:01

Link in description you put your Emil in

01:02

your phone number if you're just now

01:04

finding out about Joy Ride we've got

01:05

sour strips pink lemonade blue raspberry

01:07

green apple strawberry and as you may

01:09

have noticed our sour strips don't

01:10

really look like other people's sour

01:12

strips like this is my blue raspberry

01:13

flavor it's not literally Illuminating

01:16

bright blue because literally every

01:17

other candy brand uses fake colors we

01:19

have no artificial colors in our candy

01:21

my goal is actually to make like the

01:22

best candy on Earth I love candy we did

01:24

not pack joy ride with junk ingredients

01:27

and because of that we happen to have

01:28

80% less sugar and yet it tastes so good

01:31

there's fiber enjy ride I understand

01:32

that ingredient lists get really boring

01:34

but I'm just so proud of how yummy this

01:36

candy is and we did not cheat by just

01:39

putting a bunch of junk in there oh my

01:42

gosh our blue raspberry is crazy okay

01:44

quick backstory if you guys don't know I

01:45

live in Austin Texas Joy ride's a small

01:47

Austin candy brand I started seeing

01:49

their products in stores like last year

01:51

they already had gummy bears gummy worms

01:53

gum and other candies when I go to

01:55

Target or I go to gas station or

01:57

something I always try to find candy

01:58

that isn't like the default candy aisle

02:01

it's just so hard for me to buy a bag of

02:02

like sour skety okay it's good but bro I

02:05

I can't be doing that anyways I was like

02:08

Hey I want to be a part of this and so

02:10

when we talked about partnering it had

02:11

to really be something I was all in on

02:13

so that's why we agreed to make a new

02:15

Candy together with better ingredients

02:16

and all new marketing and that means

02:18

that all of the old candy that I wasn't

02:19

a part of is going to get phased out

02:20

sour strips are just the start we have

02:22

four new candies coming out in the next

02:24

3 months and I saw a lot of you guys

02:26

that are international ask like Ryan

02:28

where's the Joy Ride when when can I

02:29

gety ride that's definitely a huge goal

02:31

of mine to be able to get joy ride

02:33

internationally right now it's just in

02:34

the US so to my

02:35

non-americans kiss I really appreciate

02:38

the patience another one of my goals

02:39

that I'm so excited about is getting

02:41

into retailers technically joy ride

02:43

isn't retailers like you might be able

02:44

to go into stores right now and find the

02:46

original candies that I was talking

02:48

about a lot of those are getting phased

02:49

out though like we're not going to

02:51

continue making them moving forward like

02:52

the original candies are what made me

02:54

interested in EN Joy Ride in the first

02:55

place but these sour strips I think I

02:57

can actually say it's the best candy on

02:58

Earth we have new cand cies in the

03:00

future other than sour strips that we're

03:02

making and I've had samples it's like

03:03

bro this is going to get crazy so

03:05

getting the new products into retailers

03:06

is like a crazy dream I grew up in like

03:08

a small town I would always watch shark

03:09

tank with my dad and you just see these

03:12

people that start businesses and they

03:14

they have these huge dreams and I always

03:16

remember talking to my dad like Dad I

03:18

want to have a product in Target one day

03:20

it always felt like the most dream come

03:21

true place to have a product you go to

03:23

Target and it's like dang everything

03:24

here is so nice and curated you know so

03:26

if you're eating Joy Ride be sure to

03:27

attack Target yo Target when are we

03:31

getting Joy Ride I don't know you don't

03:32

have to but I'm also trying to like grow

03:34

The Joy Ride social medias and stuff

03:36

because that's how you get their

03:38

attention that's how you show them that

03:40

people care about us especially because

03:42

I'm realizing we really are an underdog

03:44

in candy like candy such a big industry

03:47

with all these huge corporations that

03:49

are so hard to compete with you don't

03:51

really see new brands pop up so yes joy

03:53

riding Target one day I would freak out

03:56

I feel like you see YouTubers start

03:58

Brands a lot but I feel feel like I have

04:00

actually been levitating since I

04:02

launched Joy Ride like it's just been so

04:03

fun like if you told little me that one

04:05

day I'd be making candy I probably would

04:07

have tried to do a backflip and then

04:09

injured myself and probably gone to the

04:11

emergency room but other than that I'm

04:12

doing good Haley's doing good Spock's

04:14

good been feeling really grateful for

04:15

you guys recently like I consistently

04:17

had people come up to me and say that we

04:19

have like the most wholesome community

04:21

on YouTube like every comment is so

04:22

positive on my videos I am just so proud

04:25

of us we've come a long way all that

04:27

being said click the link in the

04:28

description sign up to get notified and

04:29

if you did buy Joy Ride and try it

04:31

already I would love to get your

04:32

feedback there's a link in the

04:33

description and it takes 4 minutes and

04:35

you get a free discount code I really

04:36

want to make Joy Ride even better and

04:38

that's where you can vote for your

04:39

favorite flavor because we're only

04:40

pitching two of these to retailers my

04:42

YouTube Banner is where I'm going to

04:43

show the updated votes and last thing

04:45

that's super fun we're going to be

04:46

giving away a year supply of Joy Ride

04:48

every single month to whoever gets the

04:50

most views on a short form piece of

04:52

content doesn't matter what platform so

04:53

if you make content it could be fun it

04:55

could be viral tag Joy Ride and you

04:56

might just get a little surprise in the

04:58

mail or from me personally have a joyful

05:00

day now you're the best peace

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Related Tags
Joy RideCandy RevolutionNatural FlavorsLess SugarWholesome SweetsAustin BrandInnovative MarketingCommunity EngagementHealthier TreatsInternational Launch
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